The document analyzes the target audiences and key attributes of several popular sci-fi films. It finds that most sci-fi films target 18-29 year old males, and are distributed by companies known for sci-fi. These films attract audiences through the use of established sci-fi actors and themes like impressive visuals, action, and protagonists that appeal to men.

1. Sci-fiTargetAudience

2. IRobot
Apparent Target Audience: Male 18-29
Will Smith - known for sci fi films, ‘star
draw’. Use of dark, plain colours, guns, and
robots on poster and in trailer.
20th Century Fox- Most of highest grossing
films are sci-fi
Male Protagonist - reflected in male majority
Audience can expect a good standard of acting
from a well known actor, action, and futuristic
technology from this film.

3. GuardiansOftheGalaxy
Apparent Target Audience: Male 18-29
Marvel label- known for quality sci-fi
films. Already attracting viewers from
male dominated comic fanbase.
Walt Disney Studios - Highest grossing
films Star Wars The Force Awakens
White male protagonist, almost entirely
male cast for main actors - reflects male
majority in views
Audience can expect nostalgic comic lore
as well as well made special effects, lots
of action, and a certain standard of
acting.

4. TheMartian
Apparent Target Audience: Male 18-29
Matt Damon - well known actor in action
and sci fi films, audience can expect a
certain standard for performance
20th Century Fox
White male protagonist - reflected in
views
Audience can expect typical sci-fi
characteristics from this film, dramatic
action sequences, futuristic technology,
and of course, Matt Damon’s reputation

5. Avatar
Apparent Target Audience: Male 18-29
Audience attracted by James Cameron’s
label, director well known for other
incredibly popular sci-fi films such as
Terminator.
20th Century Fox
White male protagonist - reflected in
views
James Cameron as the writer means that the
audience can expect this film to be of the
same quality as his previous films, they
also expect well made special effects and
dramatic action sequences.

6. TheMatrixReloaded
Apparent Target Audience: Males 30-44
although this may be because it was the
second in a trilogy.
Keanu Reeves - same actor as original film,
attractive continuation of story. Dark,
masculine colours; guns, explosions etc in
trailer - typical ‘macho’ film.
Warner Brothers - highest grossing film The
Dark Knight
White male protagonist - reflected in views
Audience can expect the same from this film
as the original - explosions, aliens, guns,
and action

7. Conclusions
Most sci-fi films have a target audience of 18-29 year old
males
Their distribution companies have history in the sci-fi
genre
The sci-fi genre has a unique set of actors who are used
commonly
Sci-fi films often attract their audiences with impressive
graphics and action sequences, as well as catering to
males with their choices of protagonists.