Learn about the use cases and capabilities of the XML Documentation solution built on AEM, and how you can leverage it to deliver a consistent customer experience to your end users across your different websites.

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Bring your product documentation and support website on
AEM using XML Documentation Solution
Juhee Garg, Sr. Product Manager, Adobe Systems

2. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Juhee Garg
Sr. Product Manager, Adobe
Systems
Email
jugarg@adobe.co
m
Twitter
@Juhee_adobetc
s
About the presenter

3. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Agenda
The Need
Demo
Value Proposition
Solution Overview

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The case for XML Documentation for Adobe Experience Manager
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe Confidential.
74% of B2B buyers base their purchases on prior online research*
*Source: Forrester B2B Buyer Research
Marketing Content (marketing website) –
a rich experience generally managed
through web CMSs like Adobe
Experience Manager
Technical Content (support
documentation)–a poor experience as
lot of web CMSs are not well suited for
managing technical content
Professional

5. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe Confidential.© 2018 Adobe Systems Incorporated. All rights reserved. Adobe Confidential.
50%
44
%
31%
are
Already doing DITA
of the total audience (N) are
doing
structured authoring
are
Planning to do DITA
Industry shift towards structured content management
N = 2033
AdobeTech Comm Survey 2017 – 2018

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What is structured content management
Organizations can author pieces or chunks of material that can be individually authored and approved, enabling teams to
create content that is discoverable, reusable, reconfigurable and adaptable
Allows effective
content reuse
Eases discovery and
personalization of content
Simplifies the translation
process
Enables publishing to multiple
platforms from single source
And more…..

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What is XML Documentation for Adobe Experience Manager
Adobe
Experience
Manager
(Web CMS)
AN ENTERPRISE-CLASS
CCMS
(Component Content Management System)
XML
Documentation
solution
Like AEM components-
Assets, Sites etc.
Unified Strategy
Bring marketing and technical content
onto the same platform for a unified
content strategy
Consistent Experience
Provide a consistent content experience
at every touchpoint of the customer
journey, pre- & post-sale

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Solution architecture

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Use Case 1 – Publish technical documentation to AEM
9
Ingestion
(REST APIs)
ConversiontoDITA
(Automated
Workflows)
XML Documentation Add-On
Output
Generation
(REST APIs)
Technical Documentation
(Authored & Managed separately)
Site
s

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Use Case 2 – Use AEM as the CMS for technical documentation
10
One-time
Migration
(REST APIs)
ConversiontoDITA
(Automated
Workflows)
XML Documentation
Search
Web
editor
XML Add-On
Translation
Review & Approval
Reports
Reference &
Dependency
Management
PublishingTechnical Documentation
(Authored & Managed separately)

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How to move to structured content
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Unstructured content
Only Adobe offers one consolidated platform to aid smooth migration without affecting business continuity
Moving to Structured
(Hybrid Content)
Structured content

12. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe Confidential.© 2018 Adobe Systems Incorporated. All rights reserved. Adobe Confidential.
Business value of XML
Documentation solution
Increase enterprise
content velocity up
to three times
Reduce total cost of
ownership by up to 40%
Deliver a uniform
experience to end users
Efficiently manage the
content lifecycle end-to
end with One Adobe
Solution

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