This document outlines the evolution of traditional media from pre-historic cave paintings to modern social networks. It discusses early forms of communication like cave paintings, papyrus scrolls, clay tablets, and woodblock printing. The industrial age brought newspapers, the telegraph, typewriters, telephones, motion pictures, and radio. Television and mainframe computers emerged in the electronic age. The information age saw the rise of web browsers, blogs, social networks, YouTube, Twitter, Tumblr, Instagram and more. The document concludes with a performance task to create a scrapbook tracing this evolution.

1. The Evolution of
Traditional Media

2. • Pre-Industrial Age: Cave Paintings
• Are a type of parietal art (which
category also includes petroglyphs, or
engravings), found on the wall or
ceilings of caves. The term usually
implies prehistoric origin, but cave
paintings can also be of recent
production: In the Gabarnmung cave
of northern Australia, the oldest
paintings certainly predate 28,000 years
ago, while the most recent ones were
made less than a century ago.

3. Pre-Industrial Age: Papyrus (Egypt:
2500B.C.)
Is a material similar to thick paper that was
used in ancient times as a writing surface.
It was made from the pith of the papyrus
plant, Cyperus papyrus, a wetland sedge.
Papyrus (plural: papyri) can also refer to a
document written on sheets of such
material, joined together side by side and
rolled up into a scroll, an early form of a
book.

4. • Pre-Industrial Age: Clay Tablets
(Mesopotamia: 2400 B.C.)
• Were a medium used for writing.
They were common in the Fertile
Crescent, from about the 5th
millennium BC. A clay tablet is a
more or less flat surface made of
clay. Using a stylus, symbols were
pressed into the soft clay. It is
possible to correct errors on the
tablet.

5. • Pre-Industrial Age: Acta Diurna
(Rome: 130 B.C.)
• Were daily Roman official
notices, a sort of daily
gazette.They were carved on
stone or metal and
presented in message boards
in public places like the
Forum of Rome. They were
also called simply Acta.

6. • Pre-Industrial Age: Mayan Codex
• Are folding books written by the
pre-Columbian Maya civilization
in Maya hieroglyphic script on
Mesoamerican bark paper. The
folding books are the products of
professional scribes working
under the patronage of deities
such as the Tonsured Maize God
and the Howler Monkey Gods.

7. • Pre-Industrial Age: Dibao (China: 2nd
Century)
• Literally "reports from the residences",
were a type of publications issued by
central and local governments in imperial
China. While closest in form and function
to gazettes in the Western world, they have
also been called "palace reports" or
"imperial bulletins". Different sources
place their first publication as early as the
Han Dynasty (206 BC–220 AD) or as late
as the Tang Dynasty (June 18, 618–June 4,
907).

8. • Pre-Industrial Age: Woodblock
Printing (or block printing: 220 A.D.)
• Is a technique for printing text, images or
patterns used widely throughout East
Asia and originating in China in antiquity
as a method of printing on textiles and
later paper. Woodblock printing existed in
Tang China during the 7th century AD
and remained the most common East
Asian method of printing books and
other texts, as well as images, until the
19th century. Ukiyo-e is the best known
type of Japanese woodblock art print.

9. • Industrial Age: The London Gazette
(Newspaper) (1640)
• Is one of the official journals of record
of the British government, and the most
important among such official journals in
the United Kingdom, in which certain
statutory notices are required to be
published. The London Gazette claims
to be the oldest surviving English
newspaper and the oldest continuously
published newspaper in the UK, having
been first published on 7 November
1665 as The Oxford Gazette.

10. • Industrial Age: Telegraph (1753)
• Is the long-distance transmission
of textual messages where the
sender uses symbolic codes,
known to the recipient, rather
than a physical exchange of an
object bearing the message. Thus
flag semaphore is a method of
telegraphy, whereas pigeon post is
not.

11. • Industrial Age: Typewriter
• Is a mechanical or electromechanical
machine for writing characters similar to
those produced by printer's movable
type. Typically, a typewriter has an array
of keys, and pressing one causes a
different single character to be
produced on the paper, by causing a
ribbon with dried ink to be struck
against the paper by a type element
similar to the sorts used in movable type
letterpress printing.

12. • Industrial Age: Telephone (1876)
• A telephone (derived from the
Greek: τῆλε, tēle, "far" and φωνή,
phōnē, "voice", together meaning
"distant voice"), or phone, is a
telecommunications device that
permits two or more users to
conduct a conversation when they
are too far apart to be heard
directly.

13. • Industrial Age: Motion Picture
Photography/Projection (1890)
• Also called film or movie, series of
still photographs on film, projected
in rapid succession onto a screen
by means of light. Because of the
optical phenomenon known as
persistence of vision, this gives the
illusion of actual, smooth, and
continuous movement.

14. • Industrial Age: Motion Picture with
Sound (1926)
• Is a motion picture with
synchronized sound, or sound
technologically coupled to image, as
opposed to a silent film. Reliable
synchronization was difficult to
achieve with the early sound-on-
disc systems, and amplification and
recording quality were also
inadequate.

15. • Electronic Age: Television(1941)
• Sometimes shortened to tele or telly, is a
telecommunication medium used for
transmitting moving images in
monochrome (black and white), or in
color, and in two or three dimensions and
sound. The term can refer to a television
set, a television program ("TV show"), or
the medium of television transmission.
Television is a mass medium for
advertising, entertainment and news.

16. • Electronic Age: Transistor Radio (1947)
• Is a small portable radio receiver that uses
transistor-based circuitry. Following their
development in 1954, made possible by
the invention of the transistor in 1947,
they became the most popular electronic
communication device in history, with
billions manufactured during the 1960s
and 1970s. Their pocket size sparked a
change in popular music listening habits,
allowing people to listen to music
anywhere they went.

17. • Electronic Age: Mainframe Computers
(1950)
• Are computers used primarily by large
organizations for critical applications;
bulk data processing, such as census,
industry and consumer statistics,
enterprise resource planning; and
transaction processing. They are larger
and have more processing power than
some other classes of computers:
minicomputers, servers, workstations,
and personal computers.

18. • Information Age: Web Browsers :
Mosaic (1993)
• NCSA Mosaic, or simply Mosaic, is
the web browser that popularized
the World Wide Web and the
Internet. It was also a client for
earlier internet protocols such as
File Transfer Protocol, Network
News Transfer Protocol, and
Gopher. The browser was named
for its support of multiple internet
protocols.

19. • Information Age: Web Browsers :
Internet Explorer (1995)
• Was a series of graphical web browsers (or,
as of 2019, a "compatibility solution")
developed by Microsoft and included in the
Microsoft Windows line of operating
systems, starting in 1995. It was first released
as part of the add-on package Plus! for
Windows 95 that year. Later versions were
available as free downloads, or in service
packs, and included in the original
equipment manufacturer (OEM) service
releases of Windows 95 and later versions
of Windows.

20. • Information Age: Blogs: Blogspot
(1999)
• is a blog-publishing service that allows
multi-user blogs with time-stamped
entries. It was developed by Pyra Labs,
which was bought by Google in 2003.
The blogs are hosted by Google and
generally accessed from a subdomain of
blogspot.com. Blogs can also be served
from a custom domain owned by the
user by using DNS facilities to direct a
domain to Google's servers.

21. • Information Age: Social Networks:
Friendster (2002)
• Was a social gaming site based in
Kuala Lumpur, Malaysia. It was
originally a social networking service
website. Before Friendster was
redesigned, the service allowed users
to contact other members, maintain
those contacts, and share online
content and media with those
contacts.

22. • Information Age: Blogs: WordPress
(2003)
• Is a free and open-source content
management system (CMS) based
on PHP & MySQL. Features
include a plugin architecture and a
template system. It is most
associated with blogging but
supports other types of web
content including more traditional
mailing lists and forums, media
galleries, and online stores.

23. • Information Age: Social Networks:
FaceBook (2004)
• Is an American online social media and
social networking service company
based in Menlo Park, California. It was
founded by Mark Zuckerberg, along
with fellow Harvard College students
and roommates Eduardo Saverin,
Andrew McCollum, Dustin Moskovitz
and Chris Hughes. It is considered one
of the Big Four technology companies
along with Amazon, Apple, and Google.

24. • Information Age: Video: YouTube (2005)
• Information Age: Micro Blogs: Twitter
(2006)
• Information Age: Micro Blogs:
Tumblr(2007)
• Information Age: Social Networks:
Instagram(2010)

25. PERFORMANCE TASK!!!
• Make a scrapbook containing the evolution of Media.
• Minimum of 15 pages
• Do it creatively
• On its first page paste your picture and write a paragraph answering the
question “what you want to be?”
• To be submitted the week after Midterm Exam.