Evision is an EV Distributor. This North America Launch Plan is a business plan combination between fashion & EV industry.

2. PLUG-IN
TO THE
FUTURE
EV Distributor
Launch Plan
G Chu Jui Wu
02682606
Academy of Art
Fashion Merchandising
May 28, 2011

3. Business Description
Evision™ is an electric vehicle
distributor company.
Concept: Green Is New Black.

4. Mission Statement
Evision™ ’s mission is to provide
fashionable and eco-friendly
electric vehicle choices that are
ahead of the curve for the United
States consumer.

5. Vision Description
EV is not only environmentally friendly,
but can also be a fashion icon on the road.
Our Brands: LuxgenTM & KleenSpeedTM.
Fashionable Interior and Exterior Design.
Individual Satisfaction.
On-going Service.

6. Bay Area Demographic
Age Distribution Bay Area Commute Time
Bay Area’s population is around 7 million.
Target Customer: 1.8 million.

7. Industry History
History of the Electric Car

8. Future Projection
What is the Trend?

9. Target Customer
Luxgen
KleenSpeed

10. Survey Summary
More than 50% of participants are aware
of the hybrid system.
60% of participants have the idea of “zero
emission”.
Evision™ still needs to educate our
customer.
People will consider buying an EV for
their next cars.

11. Competitive Analysis

12. SWOT Analysis

13. Product Overview
Product: Luxgen7 CEO EV+

14. Product Overview
Product: Luxgen7 MPV & SUV EV+

15. Product Overview
Product: KleenSpeed KAR

16. Product Strategy & Service
Luxgen7 EV+ & KleenSpeed are both unique
products in the U.S. EV market
EV is the future transportation, and hybrid
is the transition.
Evision provides the solution for minimizing
pollutants
Battery Leasing Service
Maintenance & Warranty Service

17. Marketing
Message: EV isn’t inconvenient Brand
Awareness, and EV isn’t ugly
and unfashionable.

18. Marketing
Media

19. Marketing
Old EV v.s. New EV TV Ads

20. Marketing
Old EV v.s. New EV TV Ads

21. Branding
Business Card

22. Branding
Website

23. Branding
Facebook Page

24. Branding
Added Value Merchandises

25. Timeline
1st Year: Focus on First Launch.
2nd Year: Concept Cars Attend Auto Show.
3rd Year: Preparing for L.A. Evision Showroom.

26. Operational Model
Showroom Location:
1050 Bing Street, San Carlos, CA 94070
Operation Hours:
Showroom operating hours-
Mon-Fri 10am-6pm, Sat-Sun 11am-4pm
Service operating hours-
Mon-Fri 10am-8pm. Sat 11am-4pm

27. Showroom Floor Plan

28. Showroom Architecture Design

29. Showroom Architecture Design

30. Showroom Interior Design

31. Customer Experience

32. Sales Procedure
4 Different Vehicles: 3 from Luxgen, 1 from
KleenSpeed.
6 weeks delivery time for Luxgen. 1-week delivery
time for KleenSpeed
25% down payment
Terms: 7 weeks.
4 vehicles for test-drive: Two KleenSpeed KAR, one
Luxgen7 MPV EV+ and one
from Luxgen7 SUV EV+.
We deliver new cars directly to our customers.

33. Company Structure
Ownership-
Evision: 40%
KleenSpeed Technologies Inc.: 15%
Luxgen Motors Corp., Ltd.: 15%
Bank Loan: 30%
Organization:
President/ Founder/ Buyer
5 Salespeople
4 Engineers
3 Admin staffs

34. Financial Summary
Total Start-up Capital: $682,104 USD
- With $100,000 launch event budget
Yearly Sales Summary:
1st year sales projection- $4,564,200
2nd year sales projection- $7,567,925
3rd year sales projection- $10,685.900
1st year profit: $571,661
Turn:
1st year- 11.02
2nd year- 18.27
3rd year- 25.8

35. FULLY
CHARGED
LET’S GO

36. Thank You