Sizzle Reel for the new SVOD and OTT digital channel catering exclusively to EV enthusiasts, the EV industry and the EV community at large.

2. THE
URGENCY
Pollution from cars and trucks pose a critical threat to public
health, the planet and profits. The urgency of this moment in
history requires a rapid transition to electric cars and trucks.
VOLTLY presents an opportunity to lead the conversation around
the global multi-trillion dollar electric vehicle market by articulating
it’s economic, social, personal and environmental benefits for all.

3. THE
MOVEMENT
Global interest and enthusiasm for EV’s has been on a steady
rise since Tesla Motors showed the world that EV’s can be fun,
sleek and most of all practical. VOLTLY aims to nurture and foster
a virtuous cycle of awareness, desire and demand by providing
consumers with a one-stop destination for all content and
information about EV’s.

4. THE
CARS
Electric vehicles are the best drive ever, for everyone. They are
quick, powerful and getting more affordable. The future of
transportation is electric. With more affordable makes and models
arriving on the market, and the rapid proliferation of charging
stations, it’s only a matter to time before electric vehicles are the
majority and not the minority on our roads.

5. THE PROBLEMS
1. ONE SIZE DOES
NOT FIT ALL
Most mainstream services and
platforms aim to be all things to all
people. However with thousands
of content to sift through, curation
and specialization is fast becoming
the future of viewing.
2. FRAGMENTED
NICHE AUDIENCE
• EV related content is fragment
across all platforms.
• Audiences hungry for EV content
lack a one-stop destination for
this vertical.
3. BRANDS MUST
REACH LUCRATIVE
EV CONSUMERS
• Broadcast TV cannot effectively
target EV consumer.
• SVOD services have limited
means for EV brands to reach
audiences.
• Editorial platforms have limited
video inventory.

6. IDENTITY &
PROPOSITION
Content is king, but identity is supreme. It takes no
more than a few seconds to know what VOLTLY is all
about. From out tag line “THE EV CHANNEL”, to the
symbol of an electric charge embedded into the design of
the ‘V’ in the VOLTLY logo, our purpose and mission is
clear.
Our inaugural lineup will consist of 50-60 hours of
exclusive content from EV manufacturers and EV content
from across the globe including Documentaries, Shows,
News, Podcasts, Live Product Launch Events and much
more, with a monthly content refresh rate of 25-30%.

7. THE PROBLEMS
1. ONE SIZE DOES
NOT FIT ALL
Most mainstream services and
platforms aim to be all things to all
people. However with thousands
of content to sift through, curation
and specialization is fast becoming
the future of viewing.
2. FRAGMENTED
NICHE AUDIENCE
• EV related content is fragment
across all platforms.
• Audiences hungry for EV content
lack a one-stop destination for
this vertical.
3. BRANDS MUST
REACH LUCRATIVE
EV CONSUMERS
• Broadcast TV cannot effectively
target EV consumer.
• SVOD services have limited
means for EV brands to reach
audiences.
• Editorial platforms have limited
video inventory.

8. Your Story BLOG TESLA AUDI BM
VOLTLY
California
100 Likes
LIVE
ACTIVE COMMUITY &
ACTIVE CONSUMPTION
The EV niche is already a well-formed active fan
community. So we are not setting out to build one from
scratch. Through the VOLTLY.TV news blog and social
media pages, we have been active participants and
members of the global EV community for a number of
years. This give us a unique advantage because we
know where the EV audience is, how to reach and speak
to them.
+

9. THE PROBLEMS
1. ONE SIZE DOES
NOT FIT ALL
Most mainstream services and
platforms aim to be all things to all
people. However with thousands
of content to sift through, curation
and specialization is fast becoming
the future of viewing.
2. FRAGMENTED
NICHE AUDIENCE
EV related content is fragment
across all platforms.
• Audiences hungry for EV
content.
• Lack a one-stop destination for
this vertical.
3. MUST
REACH LUCRATIVE
EV CONSUMERS
• Broadcast TV cannot effectively
target EV consumer.
• SVOD services have limited
means for EV brands to reach
audiences.
• Editorial platforms have limited
video inventory.

10. BRAND INVOLVEMENT &
TRUSTED AUTHORITY
We are living in an Influencer economy where
consumers curate and choose who they want to be
informed by. Over the past few years, VOLTLY has
become a trusted authority in the EV community. With
the new VOLTLY OTT/SVOD channel, we will be able to
seamlessly introduce brands into our ongoing
conversation with the EV audience, making VOLTLY the
only Ad-Powered global EV video platform.
We will partner with 501C organizations in the EV space like
VELOZ and the state of California, to help further our vision
of a carbon-free future where all vehicles are electric.
IMPACT
Our brand partners will include the over 200 electric vehicle
manufactures and global EV charging service providers
currently active in this market.
BRANDS
We plan to monetize through Direct Ad Sales, Programatic
Ad Sales, Branded Experiential Content and Sponsorships.
MONETIZATION

11. GROWING CORE AUDIENCE
Note: Approximation assumes CA sales are 45-50% of national sales. Source: California Energy Commission.
US EV Sales 2011 - 2019
0
40000
80000
120000
160000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Sales of electric cars topped 2.1 million
globally in 2019, surpassing 2018 –
already a record year – to boost the stock
to 7.2 million electric cars. Electric cars
which accounted for 2.6% of global car
sales and about 1% of global car stock in
2019, registered a 40% year-on-year
increase. Simply put, the EV market is on
fire and it’s only getting hotter.

12. AFFLUENT CORE AUDIENCE
$917
BILLION
UNITED
*DISPOSABLE INCOME*
$4.3
TRILLION
GLOBALLY
BUYING POWER
STATES
THE AVERAGE EV BUYER
• Around 45 years old,
• Owns a home and a garage,
• Makes about $125,000 a year,
• Is college-educated, and
• Already owns a fuel-efficient vehicle such
as the Toyota Prius.

13. AGE RANGE
13-17
18-24
25-34
35-44
45-54
55-64
65+
25% 50% 75% 100%
MALE FEMALE
GENDER
81%
19%
4.0%
20%
32%
25%
13%
4.0%
2.2%
EV ENTHUSIASTS

14. VOLTLY SIZZLE REELVOLTLY.TV/SIZZLE-REEL

15. PLUG IN
TO VOLTLY

16. RIZ NWOSU
CO-FOUNDER/CEO
RIZ@VOLTLY.TV
310-873-8883
THANK YOU!