Presentation on the Features and Benefits of the Every Door Direct Mail (EDDM) option from the USPS.

1. Marketing with Print
Every Door Direct Mail

2. How We Market Our Brand
• Web
• Search
• Email
• Blog
• Social
• Print

3. The Most Effective Marketing Approach
is to Broadcast On All Channels

4. EDDM
Every Door Direct Mail

5. Features of EDDM
•
No Mailing List Required
•
Ability to T
arget a Specific Geographic Area
•
Choose When and Where through a Web Interface
•
Can be Done by an End User or a Print/Mail Professional
•
Business to Business (B2B) or Business to Consumer (B2C)

6. Easy to Use Planning Tool

7. Benefits of EDDM
•
Saturate Entire Neighborhoods or Business Areas
•
Select Areas Based on Age, Household Size or Income
•
Lower Postage Costs Than Other Mailing Methods (~$0.16)
•
Print Piece Can Be as Large as 12”x15” (Larger Messaging)
•
Built in Repeat Mailing Campaign Option

8. EDDM Works Best for Small Business
Targeting Local Surrounding Areas

9. Better to Mail to 500 people 10x
Than 5000 people 1X

10. Questions About EDDM?
Email me or call
858-527-0800
scott@sorrentomesa.com

11. Thank You