This document summarizes PsPrint's services for direct mail and Every Door Direct Mail (EDDM). PsPrint has over 25 years of experience in print production and design. They offer same-day and one-day printing turnaround, shipping options, and direct mail services including list purchases and EDDM postcards and templates. EDDM involves identifying a target area and mailing postcards to every address without names or addresses. Benefits include easy identification of target areas and no permit required.

1. DESIGNER MEET & LEARN
The Nuances of Direct Mail & EDDM
www.PsPrint.com

2. Dependability: You Can Count On Us
For more than 25 years, PsPrint has been the leading online print
production and design company dedicated to helping you stand out
from the crowd in your print communications.
• Our customers come first, always.
• We are dedicated to exceeding expectations.
• Our customers count on us, and we deliver.
• We have a passion for print.
“Your customer service is seriously excellent. I goofed up when
placing an order, and you guys saved the day. I will recommend
you to anyone who needs printing. You guys all rock!”
Designer Jana Christy - North Adams, MA

3. Meeting Designers’ Needs
• One-day and even same-day production
• Multiple shipping options
• Three production and pickup locations
• White label shipping options
• Direct mail & list purchase services
• Design templates available
“Great job, PsPrint! Ordered 1,000 postcards on
Saturday, and client got them this morning
(Monday)! Fast, quality work! Thanks!”
Creative Union Design - Phoenixville, PA

4. Direct Mail Delivers
The largest direct
marketing vehicle –
$577.4B projected to
grow 2.7% through
2016 ($16B ann)

5. Direct Mail Delivers
https://www.printing.com/uk/blog/tag/direct-mail/

6. Benefits of Direct Mail

7. TIP: Nearly 83% of small business customers live within 5 miles of the business

8. EDDM
Every Door Direct Mail

9. Benefits of EDDM
• Easy Identification
• Identify your target area by city,
neighborhood, or specified distance from
your business. No names or addresses
needed.
• Choose your list online at USPS
• Send 200 to 5,000 pieces per day
• No permit needed
• Six compliant postcard sizes available online

10. or
or

11. Premium Marketing Products
EDDM Postcards
We take the headache out of direct mailing
and provide quality products in acceptable
sizes, bundles, and quick turnaround.
•Can’t-miss sizes from 6.5” x 9” to 9” x 12”
•100-piece bundling option to meet EDDM Requirements
•Five premium paper options, including 16pt. C2S and 15pt. Velvet so your product
looks professional when it arrives in the mail
•Three-day turnaround to meet your deadlines

12. EDDM Templates
Accepted Sizes:
•6.5” x9” Horizontal
•6” x 11” Horizontal
•8.5” x11” Horizontal
•8.5” x14” Horizontal
•8.5” x7” Horizontal
•9” x 12” Horizontal
•6.5” x9” Horizontal
•6” x 11” Horizontal
•8.5” x11” Horizontal
•8.5” x14” Horizontal
•8.5” x7” Horizontal
•9” x 12” Horizontal

13. EDDM Checklist (Retail Label)
Horizontal EDDM Postcards - must have the address label and
the retail indicia on the right half of the mail piece.
Background imagery can be included, but the address label and
indicia must be solid white.
Vertical EDDM Postcards - must have the address label and the
retail indicia on the top half of the mail piece.
Background imagery can be included, but the address label and
indicia must be solid white.

14. EDDM Checklist (Retail Label)
EDDM Simplified Address Label - Use the address "Local Postal
Customer" for all active deliveries, both residential and
business. The address label needs to be placed ¼" from any
outside edge of the printed product.
EDDM Retail Indicia - Use the retail indicia to the left.
The minimum size for the indicia is ½" x ½". Font must be all
caps and a minimum of 4 pt. This indicia needs to be placed ¼"
from any outside edge of the printed product.
Learn more at:
http://www.psprint.com/popup/eddm-postcards/guidelines/
https://www.usps.com/business/every-door-direct-mail.htm

15. EDDM Step 1 – Choose Your List
https://www.usps.com/business/every-door-direct-mail.htm

16. EDDM Step 2 – Choose Your Area

17. EDDM Step 3 – Choose Your Route
Click around
to select
multiple
routes.
Purple tells
you stats of
highlighted
route.
Select
continue
when done.

18. EDDM Step 4 – Drop Off Date
Company Name Here
Select Payment Option

19. EDDM Step 5 – Pay
Option 1: Pay online Option 2: Pay at Post Office

20. EDDM Step 6 – Next Steps
1) Print your Marketing Product with PsPrint: We utilize approved EDDM sizes for the mailpieces.
Double check through Every Door Direct Mail® to see how they should be labeled for mailing.
You can use the USPS Mailpiece Size Requirements tool or read the Quick Reference Guide.
2) Prepare your mail bundles (we can do this!): We recommend bundles of 50-100 pieces.
3) Print out your forms: 1 separate Facing Slip for each bundle you create.
EX: Bundles of 50 would require 35 Facing Slips, or bundles of 100 would require 18 Facing Slips.
EMERYVILLE POST OFFICE
(3 routes, 1732 delivery addresses) –
94608-C002, 483 delivery addresses;
94608-C003, 523 delivery addresses;
94608-C014, 726 delivery addresses
4) Bring your mailing(s) and forms to the above Post Office(s) on:
Friday, February 20, 2015. For more information, see the Retail Post Office Listing Form .
5) Payment Information: Each Post Office accepts Cash, Debit/Credit Cards, Meter Strips, Check or
Money Orders (made payable to "US Postal Service" or "Postmaster") for Every Door Direct Mail –
Retail® with the approved Retail Indicia on each mailpiece.

21. Standard Direct Mail

22. Benefits of Standard Direct Mail

23. Before The List & Printing…
1. Apply for a permit (PS Form 3615)
2. Pay permit and annual fees - commercial mailings from one Post Office™ for 1
year. Separate from the permit imprint application and postage and fees
Check out the Business Customer Gateway (approx fee $220-$275):
https://gateway.usps.com/eAdmin/view/signin
• When designing your permit imprint, include the following:
Line 1: Rate Marking (includes mail class in all capital letters)
Line 2: The words "U.S. Postage Paid
Line 3: City and state where permit is held
Line 4: The words “Permit No.” and your permit imprint number
• Mailing Requirements
At least 200 mailpieces of 50 lbs. with each piece weighing the same.
Create a mailing at least once every 2 years to keep permit account active.
Do not hand-draw or use typewritten Permit Imprint Indicia on mailpieces.
Mailpieces must be delivered to a Post Office or Business Mail Entry Unit (BMEU).

24. Direct Mail Templates
Available in First
Class and Standard
Mailing:
Catalogs
Booklets
Brochures
• Half-Fold
• Tri-Fold
• Z-Fold
• Right-Angle
• Double Parallel
Envelopes
Greeting Cards
Invitations
Newsletters
Postcards

25. Indicia
STANDARD DIRECT MAIL:
Indicia used depends on the
mailing format and speed in
which you want to mail your
direct mail pieces.

26. Premium Marketing Products
Direct-Mail Postcards
We will process your list, label and mail your postcards. It's that easy.
• Orders of 500 pieces or more
• Economical standard postage and faster first-
class options
• Five premium paper options, including 16pt.
C2S and 15pt. Velvet so your product looks
professional when it arrives in the mail

27. Premium Marketing Products
Brochures - New Paper & Folds
Easily create stand out fundraising pieces with
unique folds and sturdy stock, that you
can hand out or direct mail.
•New ECO FRIENDLY 13pt. Matte
Recycled Stock so your message
will be backed with a professional
look and feel
•New gate, double-gate and four-panel
accordion folds to meet your creative needs

28. Premium Marketing Products
Booklets & Catalogs
Let us print, address and mail your catalogs for you. You can purchase
a targeted list or upload your own.
• Multiple paper and cover stocks
available
• Saddle-stitched (stapled),
wire-0, or go custom with
perfect binding
• Various size options: 8.5" x 11",
5.5" x 8.5", 6" x 6", 12" x 12"

29. Questions?

30. Appendix

31. EDDM Forms

32. EDDMForms:Statement

33. EDDMForms

34. EDDMForms:FacingSlip

35. DM:PSForm3615