The document provides guidance on creating effective Every Door Direct Mail (EDDM) postcards, a USPS service for small businesses aimed at reaching local customers. It includes tips on design, content, and marketing strategies to generate customer attention and drive responses. Additionally, it outlines restrictions for EDDM mailings and encourages users to utilize Primo Print's services for custom designs and assistance.

1. Create an Effective EDDM Postcard

2. Every Door Direct Mail is a USPS service designed for small businesses to
help them reach local customers.This means they will reach every home
address selected on a chosen USPS route.At Primo Print, we can help with
your EDDM campaign.We offer a variety of postcard printing options that
will allow you to effectively promote your business. Simply choose the route
and watch your business grow!
EDDM postcards are great fro coupons, menus, events, event calendars and
grand opening announcements. Before you get started on your design, we
wanted to share some tips on creating an effective every door direct mail
postcard.

3. Did you know that according to the USPS, 98% of people check their mail
daily and bring it into their home? Roughly 77% of them actually sort through
heir mail.
You’ll want your postcard to get noticed. Most of us are familiar with the
phrase “ a picture is worth a thousand words.” That’s true, but you’ll have to
remember the copy of your postcard is what makes up the sales pitch.You’ll
need to compose great copy, as this can help make the marketing campaign a
success.

4. So, what do you need to include in your every door direct mail postcard?
We have included a few helpful tips to get started on creating an effective
EDDM postcard. Creating an great postcard will help you generate high-
conversion marketing campaign. If you need help with a custom design,
we’ll be happy to help.To get started, please complete our graphic design
service form.

5. Customer Benefits
This is important.You’ll want to list features and benefits associated with
your products and services you offer.
Take time and ask yourself: How can my products and services benefit my
customers? Include your answers associated with each that you have
listed.This helps potential customers understand you business and what
you have to offer them.

6. Grab the Customers Attention
You can quickly and effectively do this by incorporating a great headline.
Make it “eye” catching by making it bold and easy to read and understand.
Read our blog about selecting the right font here. Include sub-headings,
this makes it easier to read and you’ll be able to easily describe additional
content. Keep them short and detailed. Most people only read headlines
or just glance at your EDDM postcard, so it’ important to grab their
attention quickly! Look at the image above.This is a great example…you
can easily see the “25% Off”. It’s big and bold making it difficult for you to
overlook.

7. Use Bullets
How do you emphasize something in text?You use bullets! They help get
your point across and it’s easy for customers to read and understand your
primary message.
Also, potential customers are more likely to read bullet-points rather than
taking time to read an entire paragraph of content.

8. Writing the Message
Your tone should be consistent throughout the postcard. Make it personal.
This can be done by making yourself think your writing a close friend.As
an example, try not include the word “our” into the copy.You’ll want to
make it more personal. Include the work “you” instead.You’re speaking to
your customers and it’s best to address them.

9. Call to Action
You want to get a response from your EDDM postcard.As example, you
may want to generate more foot traffic to the store, online traffic or
making more online purchases. Using a call-to-action not only helps
customers know what to do next, they help track the progress of your
campaign.
You can include “stop in today and receive 20% - Ends June 30th”.You have
a date associated with the EDDM. This makes it easier to track the
success and use the data for future campaigns.

10. Look Over Your Work
This is an important process that is often overlooked. Keep in mind when
designing your postcard, there can be some typos and additional errors
you may have overlooked. Before sending off your final project to get
printed by an online printer, make sure you proofread your work.
It’s also recommended to have others review it as well. Not only will they
be able to look over for errors, they will be able to tell you if the postcard
message is clear and concise. If it passes…go print them! If you need help
with a design, we can help!

11. These tips may be helpful, but they can be applied to additional business
materials such as business cards, brochures, postcards and more!
Remember to keep you content and message short and informative. It’s
important to think like a customer.That will help you create meaningful
content and you’ll get a better understanding of your customers needs.
Feel free to contact us and have us help print your every door direct mail
postcard and watch your business grow!

12. Every Door Direct Mail is Not Appropriate:
1. If you would like to mail your existing customers.
2. If you have a specific mail piece that is standard letter-size or card size.
3. If you want to target other businesses only.
4. If you want to include personal information on the postcard - the person’s name.
5. If you want to target customers by income, home value, hobbies, etc.

13. Getting the Address List
You don’t need an address list! USPC EDDM website displays the mapping tool that
allows businesses to select carrier routes, neighborhoods that you’ll want to target
and the best part of the site - it will calculate the postage and generate a portion of
the necessary paperwork.

14. EDDM Restrictions
The EDDM program applies only to the mail pieces whose sizes are defined by the
USPS as flat.The flat size needs to exceed 6-1/8” tall or exceed 11-1/2” long, but it
has to be less that 12” high and less than 15” long. Each postcards must weigh no
more than 3.3 ounces, with a minimum thickness of 0.007 inches.
The printed postcard must contain the approved EDDM postage indicia and a
specific “simplified” address format.There is a requirement for bundling and the
correct paperwork must be accompany with the bundles.

15. Get Started Today with EDDM!
Every Door Direct Mail is a great way to promote local business.Take advantage of
this special and inexpensive service by the USPS.
If you have any questions, contact Primo Print today by calling 888-822-5815 and a
representative will answer all your questions and concerns.
If you need help with a custom design, please contact one of our graphic designers
by filling out our online graphic design form here.