Eventuosity For Event Producers And Service Providers
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See how Eventuosity works for event producers and event service providers to improve internal processes and collaboration with clients.
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Eventuosity For Event Producers And Service Providers
- 1. The cloud-based platform for real-time, collaborative event management
- 2. Producing Events Is Hard Work 2
- 3. So Clients Trust You To Do The Heavy Lifting 3
- 4. But They Expect To Be Kept Informed 4
- 5. You Need Them To Be Part of the Process 5
- 6. Today’s “Systems” Make That Difficult 6
- 7. 1) They Keep Event Stakeholders in Silos 7 CLIENTS PRODUCERS VENUES EXHIBITORSVENDORS ATTENDEES
- 8. 2) They Place Focus on Tactics vs. Strategy 8
- 9. 3) They Limit Insight & Business Intelligence 9
- 10. End-to-End Planning & Management 10
- 11. In The Office, On The Road, At The Venue 11
- 12. Complete Control for Event Planners 12
- 13. Integration with Core Business Applications 13
- 14. Benefits to Event Clients 14 = Greater Efficiency Improved Accuracy Smarter Collaboration Deeper Business Intelligence + + + Increased Event ROI 14
- 15. Benefits to Event Producers 15 = Resource Optimization Client Process Integration Competitive Differentiation + + Incremental Revenue 15
- 16. Engagement Model Options 16 Re-sell and Revenue Share Add-On Services Client Project Management
- 17. 172016 - Eventuosity, LLC. CONFIDENTIAL & PROPRIETARY
Editor's Notes
- Producing, organizing, or managing events for the purpose of brand awareness, sales, development, or membership growth is a complex process that requires event planners to work as a project manager, team leader, logistics coordinator, quality inspector, and much more. Often, the people tasked with event production in a corporate environment are not formally trained or thought of as event planners. They are marketing coordinators, sales managers, administrative assistants, or HR personnel. They’re “accidental planners” with event responsibility on top of their day job.
- Therefore, it’s no surprise that they want an experienced and trusted partner to produce their events. There’s just too much risk in doing it all themselves.
- Still, they are responsible to their organization for event performance which means that they need to be informed at every step of their events’ lifecycle.
- Of course, for you to do a good job for THEM, clients need to be responsive to YOU. That may mean something as simple as responding to your request for a logo file or as critically important as approving a budget. There are a lot of stakeholders in the events lifecycle. Keeping them all connected and in sync with one another is necessary for success.
- That kind of connectivity, real-time collaboration, and project management is extremely difficult to achieve with the tools that many event producers use today. Though each may been seen as having a specific purpose in the events process, they collectively lack the ability to function as a system. While other business functions have improved productivity and performance with CRM, Marketing Automation, and Travel & Expense Management platforms, events are still heavily reliant on legacy tools that keep inaccuracy, risk, and uncertainty as expected elements of our processes. There are several reasons for this but three, in particular, are most common and have the most negative impact on events.
- First, with spreadsheets and email-based management event stakeholders remain siloed from one another. If each participant in the event management process is using a different tool, or if they are following Historically, management of the elements in the events workflow is distributed across organizations without a system of collaboration and communication to track them effectively. In an all-too-familiar example, a tradeshow general contractor, an exhibitor and their exhibit house will all be working on related tasks with common deadlines but each will be doing so in their own system of spreadsheets, emails, and “productivity” apps. Real success depends on an ability of each party to share status with others and work together toward a common objective.
- Second, spending time on tactical activity like task tracking, schedule building, and status reporting takes focus away from strategic preparation that will ensure event success. Things like content development, attendee engagement, and marketing suffer when appropriate attention is not given to them. Automating low-value work improves productivity and allows skilled employees to work in a manner more consistent with their compensation level.
- Lastly, the tools being utilized today provide little to no business intelligence about events, either on their own or in conjunction with other business systems. Even existing sales and marketing applications are very limited in providing capability to plan, manage, or track performance of events. With businesses today relying on insight provided by software platforms to support key decisions, something as strategically important as events to achieving objectives must be included in the organization’s IT stack.
- Eventuosity is the first cloud-based, SaaS application to bridge the event-tech gap with a dedicated event planning and management solution. Eventuosity integrates all of the functions necessary to manage events and includes built-in, customizable templates to automate and standardize event production.
- The application is available on any web or mobile browser, and as an iOS or Android app, to work wherever and whenever event managers do. That includes at the event venue where it’s most important to respond to changes, monitor spending, and allocate resources in real-time.
- Eventuosity provides event planners with total control of events. With Eventuosity, permission-based access to an event project allows everyone (event producers, client staff, third-party vendors, venue managers, etc.) to share data and collaborate in a manner consistent with their role in the event planning process.
- And Eventuosity integrates with virtually any core business application to keep events, and event performance data, tightly linked with the strategic business functions that they support. Several integrations are available “off-the-shelf” with an Eventuosity subscription and our comprehensive, easy-to-use API makes hundreds of others possible.
- Eventuosity’s standardization and automation of the events workflow, a built-in reporting engine, and notification & alerting capabilities give event planners the tools necessary to reduce costs, eliminate inefficiencies, and spend less time on task tracking so they can focus on higher-value work that increases event ROI.
- As a service provider or vendor in the events workflow, you will realize those same benefits by migrating your event management process to Eventuosity. Furthermore, Eventuosity provides you with the additional benefits of: Resource Optimization Reduced impact on staff and resources related to support, Gain insight into client processes to optimize logistics Manage risk and reduce costly inaccuracies Competitive Differentiation Providing a complete workflow tool as an additional service offering Your templates become the standard of work for event planners and lock out competitors Partnership with all event stakeholders creates a value-add relationship Client Relationship Management Deeper connection with client and third-party processes and staff shortens planning time and reduces costs Transparency from availability of real-time status updates and access to data = greater customer satisfaction Shared platform creates long-term “stickiness” of client relationship More clients, staying with you longer, and buying additional services from you means incremental revenue.
- There are many ways to realize gains in revenue with Eventuosity. As we’ve mentioned, customer satisfaction, stickier relationships, and process/system integrations mean an increase in the lifetime value of clients to you Service providers may re-sell Eventuosity subscriptions to clients as a value-added offering in the overall product portfolio. This may be done under the Eventuosity brand or in a white-label structure that creates your own branded version of Eventuosity. Using templates or otherwise creating standard workflows to be shared with clients, service providers may build add-on services into the events process that may otherwise be considered optional or missed entirely. This may include additional marketing services, purchase of items such as graphics from your in-house team instead of a third-party, or direct connection to sub-contractors for services from which you share revenue.
- To discuss next steps in implementing Eventuosity for yourself and your clients, please contact me. Thank you.