Predalytics provides tools to help companies analyze key account relationships and partner programs. It identifies the most important factors for rising and falling partners to help companies invest in or divest from relationships. The tools go beyond traditional customer satisfaction surveys by processing data to provide actionable insights and recommendations instead of just a single satisfaction score. This helps companies focus management attention on specific actions instead of just the survey number.

1. predalytics
Moving from measurement
to action
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Predalytics Practice Focus
— “Key Account” planning tool in the B2B space
— Identify & weigh key factors for "rising" Partners
— Identify & weigh key factors for "falling” Partners
— Identify investment or divestment in your practice
— ExecutiveView for Partner Program development

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THE CONCEPT
Measurement to Action

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Concept
— Create process that generates actionable
information and complements existing
customer data gathering systems while
reducing factors that can lead to bias.

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Partner Experience Metrics
Current State
Partner
Experience
Social Research
Observe
Measure
Process
Aggregate
Correlate
Segment or Cluster
Loyalty
Satisfaction
One
Number

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Partner Experience: Challenge
Partner
Experience
The current process is to develop a program that
delivers one number but all the weight and
management attention goes to that number
“We have gotten very good at
creating survey programs that
return great scores…”
… an anonymous industry analyst, 2012

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Partner Experience Metrics
Predalytics Proposed State
Partner
Experience
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One time through the process

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Partner Experience Metrics
Predalytics Initial State
Partner
Experience
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Second time through the process

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Partner Experience Metrics
Current State
Rinse and Repeat
Partner
Experience
Observation
insightsPredalytics
Action

10. Thank you!
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