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Project Service Automation is an end-to-end solution that provides project-based organization a single system of customer engagement for sales, resourcing, delivery and billing.
Project service automation (or as I will now refer to as PSA from now on) is an integrated customer experience for organizations that deliver
customer-facing, revenue-focused, project-based services including
* planning, estimating and pricing multi-day projects,
* optimizing resource utilization,
* tracking and approving project tasks and finances, and
* monitoring performance metrics
As project-based organizations and service delivery businesses are people-first businesses, ensuring the rich, collaborative internal and external interactions that deliver value at each stage of the project lifecycle is THE critical tenet of customer engagement model.
(It is equally critical to empower the customers and employees to engage through their medium of choice whenever and wherever for increased productivity, improved efficiency and successful project experiences.)
PSA enables this by bringing the people, process and technology together deliver value at each point of engagement along the project lifecycle and beyond.