Eventuosity for Trade Show Organizers & Producers
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Marketers know that nothing can replace live interaction when it comes to achieving sales, marketing, or training & development objectives. As a result, corporate marketing teams are investing a lot of resources in your events. So every opportunity to improve the exhibition process will be seen as increasing the show ROI.
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Eventuosity for Trade Show Organizers & Producers
- 1. ® Create Collaborate Manage Integrate Access Analyze
- 3. Marketers Recognize the Need For Events 3 41% Average marketing budget allocation for events 1/3 CMOs that will set aside ≥ 21% of budgets for event marketing 20%Increase in B2B sales close rate when face- to-face with prospects
- 4. But Exhibiting Is Not Easy 4
- 5. But Exhibiting Is Not Easy 5
- 8. The Risks: Missed Deadlines 8
- 9. The Risks: Lack of Insight/Control 9
- 10. The Risks: Negative Brand Experience 10
- 12. Re-focus on ROI-generating activity 12
- 14. In the Office, on the Road, at the Venue 14
- 15. Real-Time Access and Insight 15
- 17. A Show Organizer’s Benefits 17 Competitive Differentiation Resource Optimization Incremental Revenue
- 18. 18
Editor's Notes
- Eventuosity is the first cloud-based marketing technology platform for end-to-end management of B2B events This morning we’ll look at Eventuosity in the context of trade show exhibiting and the ways that we (and you) improve the entire show experience for the event marketers who rely on your shows for maximum return on their event investment.
- Marketers know that nothing can replace live interaction when it comes to achieving sales, marketing, or training & development objectives. As a result, corporate marketing teams are investing a lot of resources in your events. So every opportunity to improve the exhibition process will be seen as increasing the show ROI.
- The exhibiting experience is not an easy one. The exhibition managers at your client organizations end up with responsibility for every aspect of a very complex and time-sensitive process – often on top of their formal organizational role as a brand or product marketer. They’re spending a lot of time doing things that fall outside the marketing function.
- So big deal, right? Everybody’s used to having a very full plate. But by this point, most of your exhibitors and their colleagues have systems like CRM, Marketing Automation, and others to bring some efficiency to their processes. But in the trade show space, everybody is working with their own planning “system.” A loose collection of things that 1) aren’t made for planning events and 2) don’t offer any kind of automation or standardization to simplify a complex process. Even the most experienced organizers and their teams plan using multiple, disconnected, often manual tools that aren’t designed for an event workflow.
- And if you’ve got several stakeholder groups out there, each working with their own set of spreadsheets, checklists, and emails; the problems become compounded – not only placing a burden on the exhibitors’ resources, but also on your team that will end up fielding every request for help during an event’s lifecycle. Without a single, holistic view of the event marketing process or an ability to collaborate easily both internally and externally, exhibitors…
- …risk getting things wrong. Anything from shipping the wrong demo equipment to mis-spellings on signage.
- They miss deadlines when they’re manually tracking them or relying on an over-crowded inbox to receive messages from you. Something that ends up increasing their costs dramatically.
- They are constantly struggling to maintain control of budgets, staff, content, and more.
- Which, in the end, means that they’re diverting focus from creative and strategic marketing efforts Resulting in less than their best presentation to prospective customers at a show. And if the experience you’re exhibitors are delivering to your attendees is not good, overall perception of your show will be negative as well.
- If you gave your clients a single, purpose-built tool that put everything in one place, reduced the amount of time they spent planning their exhibition, and helped them get real-time status updates throughout their projects’ lifecycle, they’d be very grateful. Eventuosity combines the tracking, control, and reporting functionality of the applications exhibitors are currently using with real-time access, mobility, and collaboration tools, in a single platform that is 100% event-centric to consider all of the moving parts that exhibitors must manage to ensure success.
- It’s important to go back to the start of this presentation and remember that events are all about personal interaction. Eventuosity is not going to automate the entire event experience. Eventuosity automates low-value, non-ROI-generating work so marketers can focus on the things that technology cannot replace like content development, creative brand experiences, and customer relationships.
- The platform is designed from the ground up to consider User Interface and User Experience above all else.
- It works anywhere that user’s need it to.
- And it provides real-time status at every point in an event workflow.
- We not only replace the inefficient and out-dated tools that event planners have been stuck with for years, we also fill the gaps in the event marketing process that are left by other solutions in the event-tech/marketing-tech stack. Eventuosity integrates all of the functions necessary to manage events and connects easily with CRM, expense management, email, and calendar applications. The result is a 360-degree view of events and everything that they touch in your exhibitors’ organization. The consolidation of performance data provides a holistic view of the event marketing process so that we’re tracking more than just number of leads generated or number of booth visitors.
- By making Eventuosity available to your exhibitors, show organizers benefit as well. Resource optimization – Use first in your back-end operations to make resources more efficient. By making more of the show process “self-serve” and visible, your own people spend less time on support Competitive differentiation – Through improved exhibitor experience and a show that is optimizing use of brand marketers’ skill sets. Put as much focus on exhibitor experience as attendee experience to ensure that your most profitable clients see continued value in your show. Incremental revenue – More repeat exhibitors and white label or re-sale options for Eventuosity.
- Thank you to everyone who attended today. My time’s up but I’d love to talk to those of you sticking around about getting Eventuosity in the hands of your exhibitors. If you’re not available today, please reach out at your convenience and let’s see how we can best work together.