The document explores the psychology of tourism and hospitality, focusing on various motivations for travel, including the need for escape, relaxation, social contact, and self-discovery. It discusses the interplay of push and pull factors influencing tourists' decisions, citing Maslow's theory of motivation. Additionally, it addresses how personal values, cultural experiences, and professional motives shape travel behaviors and preferences.

1. MICRO PERSPECTIVE OF
TOURISM & HOSPITALITY

2. THE PSYCHOLOGY
OF TOURISM

3. PSYCHOLOGY OF TOURISM
Motivation for
travel
Travel as a
means to Satisfy
a Need and
Want
Relationship of
Needs,Wants,
and Motives

4. A. MOTIVATION FOR TRAVEL
REASONS WHY PEOPLE TRAVEL
Escape Relaxation
Relief of
tension
Sunlust Physical
Health
Family
togetherness
Interpersonal
relations
Roots of
ethnic
Maintaining
social
contacts

5. ▪ Convincing oneself of one’s
achievements
▪ Showing one’s importance to others
▪ Status & Prestige
▪ Self- discovery
▪ Cultural
▪ Education
▪ Professional business
▪ Wanderlust
▪ Interest in foreign areas
▪ Scenery

6. 4 BASIC TRAVEL MOTIVATORS
PHYSICAL
MOTIVATORS
CULTURAL
MOTIVATORS
INTERPERSONAL
MOTIVATORS
STATUS &
PRESTIGE
MOTIVATORS

7. B.TRAVEL AS A MEANS TO
SATISFY A NEED &
WANT
▪ The key to understanding Tourist
Motivation is to view vacation
travel as a vehicle to satisfyone ' s
need and wants.

8. C. RELATIONSHIPS OF NEEDS, WANTS & MOTIVES

9. PUSH/PULL MODEL
Pull factors-
external forces or
attractions “pull”
them to certain
destinations.
Push factors –
internal factors or
personal
needs “push”
people to travel

10. MASLOW’S THEORY OF MOTIV
ATION &
TRAVEL MOTIVATIONS

12. TOURIST
MOTIVATIONS

13. A.THE NEED
FOR ESCAPE
OR CHANGE
The greatest reason for
travel can be summed up
in one word ---- escape

14. B.TRAVEL
FOR HEALTH
▪ Development in medicine has
influenced travel for centuries,
giving rise to the concept of
health tourism.

15. C. SPORTS
▪ Interest in sports either
as a participant or
spectator is attracting
large segments of the
population

16. D.SOCIAL CONTACT
Much travel grows out of
the social nature of
people.
Human beings are social
animals ;
They need contact and
communication with
others

17. E. STATUS AND
PRESTIGE
Travel provides the means
of ego or self-
enhancement.
Traveling to a poor country
can give the traveler a
feeling of superiority.
Travel can also provide a
means of mingling with
wealthy and social elite.

18. G. PERSONALVALUES
The notion of personal values
is an important travel
motivator.
Many people are urged to
travel to satisfy personal
values and search for
spiritual experience,
patriotism, and
wholesomeness.

19. H. CULTURAL EXPERIENCE
▪ Cross-cultural
exchanges, experiencing
how other people live, and
fostering international
understanding are some of
the reasons to satisfy
curiosity about other
culture, lifestyles, and
places.

20. F.TRAVEL FOR EDUCATION
The search for knowledge
and truth is inherent in
every individual.
Travel offers an opportunity to
satisfy urge to learn.

21. I. SHOPPING AND BARGAIN HUNTING
▪ Tomany people, the joys derived from buying certain goods may
be the major reason for travel.

22. J. PROFESSIONAL
ANDBUSINESS
MOTIVES
▪ A great number of people
travel for professional and
business motives.

23. K. SEARCH FOR NATURAL BEAUTY
▪ Travel to satisfy one ' s search
for beauty in the environment
and the scenery

24. LEARNING PROCESS OF A
TOURIST
▪ Individuals will buy a vacation package if he has
learned that the purchase will satisfy an important
need.
▪ Touristcompares various alternatives with a list of
criteria to determine which alternative will most
likely satisfy a particular motive.
▪ The resulting inclination will affect the
decision to buy.

25. LEARNING PROCESS OF A
TOURIST
▪ The inclination may be positive or negative,
depending on how well a chosen alternative meet s
the motivator.
▪ The number of
alternatives may vary
according to the
characteristics of the
traveler.

26. EFFECT OF CONSISTENCY AND
COMPLEXITY ON LEISURE TRAVEL
TOO MUCH REPETITION OR
CONSISTENCY RESULTS IN
BOREDOM AND A
CORRESPONDING AMOUNT OF
PSYCHOLOGICAL TENSION
GRATER THAN THEY CAN
HANDLE.
TO REDUCE THIS TENSION HE
WILL ATTEMPT TO INTRODUCE
SOME COMPLEXITY IN HIS
LIFE.

27. EFFECT OF CONSISTENCY AND COMPLEXITY ON
LEISURE TRAVEL
Similarly, too much
complexity may
result more tension
than a person can
endure
To reduce the
complexity he will
introduce a
consistency in that
experience.

28. CLASSIFICATION OF TRAVELERS BASED ON
PERSONALITY