Intersport, the largest independent sports and entertainment media company in America, provides comprehensive solutions in programming, production, and event marketing, partnering with major brands across various industries. The document highlights upcoming sports programming events such as 'Best of College Football 2010' and 'Courage in Sports Awards,' showcasing pivotal moments in sports and celebrating athlete excellence. Additionally, it details Intersport's innovative approaches in promoting college athletics, NFL playoffs, and seasonal reviews across various sports disciplines.

2. LEVERAGING THE POWER OF
SPORT TO BUILD BRANDS
Celebrating twenty-five years, Intersport has
grown to become the largest independent sports
and entertainment media company in America.
Winner of 9 Emmy Awards, Intersport provides turnkey
solutions beyond traditional media with advanced
capabilities in programming, production, sponsorships,
event marketing, and interactive.
Provided within this presentation is an overview of
Intersport’s scale, scope, and impact - which only
scratches the surface of how Intersport’s passion and
performance can create competitive advantage and
preference for your brand.
1

3. WE’RE KNOWN FOR THE COMPANIES WE KEEP
A&E CHOICE HOTELS HOLIDAY INN NISSAN SPEED CHANNEL
ABC CHRYSLER HONDA NTN SPRINT
ACCENTURE COMCAST HOOTERS NUTRISYSTEM STATE FARM
ACURA COUNTRYWIDE HOTWIRE.COM OCTAGON SYLVANIA
ADIDAS DEGREE HYUNDAI ODWALLA SYNACOR
ADVANCE AUTO PARTS DELL ING CLARION ORACLE TACO BELL
ALBERTO CULVER DELOITTE INTERNATIONAL PAPER PROCTER & GAMBLE TD AMERITRADE
ALIX PARTNERS DENNY’S JERGENS PEP BOYS TLC
ALLSTATE DIRECTV JOHN DEERE PEPSI TOYOTA
ALLTEL DISCOVERY CHANNEL KELLOGG PFIZER TRAVELERS
AMERICAN LE MANS SERIES DISNEY LIBERTY MUTUAL PHILLIPS TRUE PARTNERS
ASTRIVE E*TRADE LIFELOCK PIZZA HUT TURTLE WAY
AT&T EA SPORTS LINCOLN PLAYTEX UNDER ARMOUR
AUDI EAS MASTERCARD POWERADE U.S. ARMY
BEST WESTERN EJ GALLO MCDONALD’S PRO VENTURES U.S. POST OFFICE
BIG TEN NETWORK ESPN MERCEDES-BENZ PROGRESSIVE INSURANCE U.S. OLYMPIC COMMITTEE
BLUE CROSS BLUE SHIELD EXPERIAN MERCURY REEBOK U.S. MARINE CORPS
BLINX FEDERAL LOAN MERRILL LYNCH RENT-A-CENTER U.S. NAVY
BOSLEY FEDEX MGM RIGHT GUARD VEGAS.COM
BOWFLEX FLOMAX MIDAS SAAB VERIZON WIRELESS
BRIDGEWATER FORD MILLER SALESFORCE.COM VERSUS NETWORK
BUICK FOX MSNBC SAMSUNG VISA
BURGER KING GALLO NATIONAL CAR RENTAL SC JOHNSON VOLVO
CADILLAC GEICO NAVIGANT SCHUTT SPORTS WARNER BROTHERS
CAPITAL ONE GILLETTE NBC SEARS WATERFRONT
CAREER BUILDER GMC NCAA SI.COM WHEATIES
CBS GNC NFL SLINGBOX YOUTUBE
CHASE GOODYEAR NFL NETWORK SONY ZANTAC
CHEVY GOOGLE NIKE SPALDING 84 LUMBER
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4. INDEX
» COLLEGE SPORTS 4-10
» NFL PLAYOFFS & SUPER BOWL 11-13
» RACING 14-15
» HIGH SCHOOL FOOTBALL 16-17
» GOLF 18-19
» ENTERTAINMENT PROGRAMMING 20-23
» PROGRAMMING CALENDAR 24

6. BEST OF COLLEGE FOOTBALL 2010
This November, Intersport, will once again deliver an action-packed review of the
college football season that was. Just as bowl game action is set to kick off, Best of
College Football 2010 will pack all of the emotion and drama of the entire regular
season into one exciting hour of touchdowns, upsets, spectacular catches, and bone-
jarring hits.
Best of College Football 2010 will give viewers the opportunity to experience all
the excitement and pageantry of the college football season without leaving their
living room. The one-hour special will relive the best moments and performances
from the 2010 season with memorable game footage and exclusive interviews with
top players and coaches involved. Best of College Football 2010 will appeal to every
level of college football fans, from casual to fanatic and from Pac-10 to Big Ten.
DATE Friday, November 26, 2010
(Thanksgiving Friday, leading into SEC football)
TIME 1:30-2:30 PM ET
NETWORK
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7. BEST OF COLLEGE BASKETBALL 2011
Throughout the 2011 college basketball season, Intersport will crisscross
the country to experience premier college basketball match ups. This
interactive fan experience will serve as the "voice" of this college
basketball extravaganza. What was the best atmosphere of the college
basketball season? What was the single greatest game? The best
individual performance? Which college has the best game-day
atmosphere? Best of College Basketball 2011 will deliver the answers by
putting the viewer at the center of it all, giving viewers the opportunity to
experience all the pageantry and excitement of the college basketball
season without leaving their living room.
DATE Sunday, March 27th, 2011
TIME 1:00-2:00 PM ET
(leading into Elite Eight coverage)
NETWORK
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8. COLLEGE BASKETBALL INSIDER’S BRACKET
The College Basketball Insider’s Bracket series on Fox Sports Net is the definitive source for round-by-round analysis of the
men's college basketball tournament. Each of the three one-hour programs features top-level Division I coaches breaking
down key match-ups and providing their insight into the brackets. More than 40 coaching greats have participated in this
series including Mike Krzyzewski, Roy Williams, Tom Izzo, Bruce Weber, Rick Pitino, Bruce Pearl, Billy Gillespie and many
more.
DATES Tuesday, March 15 – Thursday, March 18, 2011
Tuesday, March 22 – Thursday, March 24, 2011
Tuesday, March 29 – Friday, April 1, 2011
TIME 3:00-4:00 PM local premiere with multiple encores in
primetime and evening schedule
NETWORK
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9. COLLEGE SLAM DUNK & 3-POINT CHAMPIONSHIPS
For twenty-two years, the College Slam Dunk & 3-Point Championships have showcased college basketball’s elite players. A
cornerstone of ESPN’s Final Four programming, this incomparable television event celebrates its 23 rd anniversary in 2011
with a live broadcast from Houston – host city of the 2011 Final Four.
This television event features the best collegiate dunkers and sharpshooters facing off in a series of events designed to
thrill both the live crowd and television audience with electrifying action:
 Men’s 3-Point Shooting Championship
 Women’s 3-Point Shooting Championship
 Battle of the Champions
(Men's vs. Women's 3-Point Champions)
 Slam Dunk Competition
DATE Thursday, March 31st, 2011
TIME 9:00-11:00 PM ET
NETWORK (Minimum of two (2) encores on Final Four Weekend)
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10. WOMEN’S COLLEGE BASKETBALL TIP OFF CLASSIC
The 18th Annual Women’s College Basketball Tip Off Classic is the first and the most prestigious regular
season event of the women’s college basketball season. The State Farm Tip Off Classic showcases the
nation’s premier women’s programs and the 2010 matchup is guaranteed to deliver a thrilling grudge
match between powerhouse teams at Baylor and UConn.
DATE Tuesday November 16, 2010
TIME 5:00 – 7:00 PM ET
NETWORK Part of ESPN’s 24 Hour Tip Off Marathon
TEAMS
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11. COLLEGE HOME RUN DERBY
Capitalizing on the exploding popularity of college baseball in
recent years, the College Home Run Derby provides an exciting
national media and event marketing property. Intersport
created and activated this multiplatform program in 2010 to
help TD Ameritrade activate its sponsorship of TD Ameritrade
Park Omaha, home of the 2011 College World Series.
This event combines the passion of college athletics with the
excitement of the MLB All-Star Home Run Derby and results in a
unique property that provides comprehensive and customized
sponsorship opportunities. Eight of the top long ball hitters from
colleges around the country will put on a show that will thrill
both a live crowd and a national television audience.
DATE Saturday, July 2, 2011 (Premiere)
NETWORK with multiple encores on
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13. The NFL is by far America’s most popular sport – supported by millions of passionate fans who live and die with their
teams’ wins and losses. All of the excitement and passion of the season boils down to the NFL Playoffs. NFL
Championship Chase will be there to document every detail.
Airing prior to the network’s pregame NFC Championship coverage, this one-hour program will deliver a glorious
recap of all four divisional playoff games and a visually stunning preview of the championship games.
Utilizing the hallmark access and storytelling of NFL Films, this special will recap all of the hits, drama, and
excitement of the playoffs like no other program on television. The program will then transition from recap to
preview, using exclusive video and sound to highlight the most intriguing aspects of the upcoming NFC and AFC
match-ups. NFL Championship Chase content will also include never before heard wires from top coaches and
players and extensive behind the scenes content.
DATE Sunday, January 23, 2011
TIME 1:00–2:00 PM ET
NETWORK Lead-in to FOX NFC Championship pre-game (Jan. 2011)
RATINGS HISTORY January 18, 2009 - 2.6 HH & January 20, 2008 - 4.1 HH
(Direct lead-in to AFC Championship pre-game coverage on CBS)
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14. COLLEGE FOOTBALL ALL-STAR CHALLENGE
Over the past twelve years, the College Football All-Star Challenge has become one of
the most highly anticipated television events of Super Bowl weekend.
Produced from Dallas, host city of Super Bowl XLV, this unique event will showcase the
NCAA's elite players prior to the NFL draft competing in a skills competition before they
face off on the NFL gridiron.
The College Football All-Star Challenge represents an ideal opportunity to entitle a
unique football property airing on ESPN over Super Bowl weekend, capitalizing on a
television audience focused on the biggest weekend in football.
DATE Super Bowl Weekend (February 4-6, 2011)
NETWORK Three (3) guaranteed airings with sponsor commercial units
intact over Super Bowl Weekend
Multiple encores – Twelve (12) airings in 2010
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16. ROAD TO DAYTONA
It is a mantra repeated by every NASCAR team: Preparation wins races. Each January,
teams attack Daytona International Speedway, implementing new strategies, breaking in
new crew members, and fine tuning their cars, with the same goal in mind – building the
car and the team that will win the Sprint Cup.
With unprecedented behind-the-scenes access from Intersport and NASCAR Media
Group, Road to Daytona delivers all the sites, sounds and emotion of NASCAR through
exclusive coverage and interviews with top drivers and crews.
Road to Daytona celebrates the arrival of the 2011 NASCAR season as seen through the
lens of the mechanics, pit crews, and drivers as they turn the wrenches that win
championships. With an attractive time period immediately after Daytona 500 qualifying
coverage on FOX, Road to Daytona is a must-watch for every racing fan.
DATE Saturday, February 12, 2011
TIME 4:00 - 5:00 pm ET - Direct lead out of Daytona 500 qualifying
NETWORK
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18. KIRK HERBSTREIT NATIONAL KICKOFF CLASSIC
Every September, the best high school football teams in the country come together to
compete in the biggest event of its kind: The Kirk Herbstreit Varsity Football Series.
This year’s event will host eight high school football match-ups featuring perennial
state champions from the historically powerful football states of Ohio and Texas, and
gridiron powerhouses from around the country. Ohio Stadium, home of the Buckeyes,
and the new Cowboys Stadium, home of the Dallas Cowboys, will become center stage
for these teams as they take the field in front of a national television audience.
OHIO STADIUM – COLUMBUS, OH
› Two games Sunday, September 4, 2011
› Two games Monday, September 5, 2011
COWBOYS STADIUM – IRVING, TX
› Four games Monday, September 5, 2011
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20. GOLF’S BEST OF 2010
Golf’s Best of 2010 will give viewers the opportunity to experience all the excitement and
pageantry of the entire PGA Tour season without leaving their living room. This year-in-review
program will pack all of the emotion and drama of the golf season that was into one
spectacular hour-long special.
Golf's Best of 2010 will deliver the most dynamic season recap on television. In addition to
reliving the biggest stories, clutch performances, and best Major moments from the year in
golf, the program will also take a fun and unique look at the PGA Tour. From profiles of the
most gregarious golfers to clubhouse stories that you won’t find on SportsCenter, the program
will bring the season to life through unforgettable footage, exclusive interviews, and
entertaining original segments. Unlike most predictable golf programs, viewers will actually
influence the content and tone of this interactive television special. Golf’s Best of 2010 Tour
will host events at PGA Tournaments throughout the season, allowing fans to voice their
opinions. Footage captured at these lively events will form the backdrop for the television
special and give golf enthusiasts the opportunity to weigh in on everything from the most
impressive feats to the Tour’s best dressed.
DATE Sunday, October 31, 2010
TIME 5:00 - 6:00PM ET – leading out of NFL football
NETWORK
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22. COURAGE IN SPORTS AWARDS
Over the years, the Courage in Sports Awards have paid tribute to
some of the world’s greatest and most inspiring athletes. Now in its
21st year, the program will again recognize those athletes who
embody the spirit of virtue, courage, and excellence.
By bringing together the most uplifting stories, the Courage in Sports
Awards have become known as one of the most inspirational hours in
sports television. Whether it’s overcoming adversity or displaying
pure excellence, over a career or in a single superlative
performance, these athletes remind us of what courage, effort, and
determination can achieve. Regardless of their fame or stature, the
Courage in Sports Awards recognizes athletes at every level who
compete for love of the game and to prove to themselves that they
can. In giving the best of mind, body and spirit, these inspiring
athletes truly honor all mankind.
DATE Sunday, November 14, 2010
TIME 5:00-6:00 PM ET
NETWORK
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23. CELEBTV’S HOLIDAY OF STARS
Bells will be ringing this holiday season as CelebTV.com’s Holiday of Stars brings together
the biggest names in entertainment and sports in a unique holiday special. Viewers will get
an inside look at how their favorite athletes and entertainers celebrate the holiday season –
from intimate family traditions to selfless charity projects and gift giving to their own loved
ones.
This magazine style, segmented driven hour, combines the feature reporting of
CelebTV.com along with the wit and warmth of a broad array of entertainment, music and
sports personalities to deliver another holiday gift this Holiday Season!
DATE Sunday, December 5, 2010
TIME 5:00 - 6:00 PM ET
NETWORK
FORMAT One-hour, feature-driven special that includes the
biggest names in entertainment and sports
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24. TRIBUTE TO THE MOVIES
The glitz and glamour of Hollywood reign on Oscar Sunday as CelebTV.com applauds the best
movies and actors of the year. Hosted by Kelli Zink and featuring renowned film critic Richard
Roeper, CelebTV.com’s Tribute to the Movies is a one-hour network special celebrating your
favorite celebrities, Award-winning films and unforgettable movie moments. With a coveted time
period preceding coverage of the 82nd Academy Awards on ABC, Tribute to the Movies capitalizes
on the anticipation for Hollywood’s biggest night.
Tribute to the Movies showcases celebrity superstars from the worlds of music, film, television,
fashion, and sports. Past CelebTV specials have included Tom Hanks, Will Ferrell, David Beckham,
George Clooney, Eva Longoria, Vince Vaughn, and many more.
DATE Sunday, February 27, 2011 (Oscar Sunday)
TIME 5:00 - 6:00 PM ET (Kicking off Academy Awards coverage on ABC)
NETWORK
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