The document discusses event management, describing it as the process of planning, arranging, and executing various events such as exhibitions and corporate gatherings. It categorizes events into private, corporate, leisure, and cultural, highlighting their purposes and characteristics. Additionally, it includes a segment on event classification based on size, type, context, and budgeting responsibilities.

1. RASHMI G.R
1ST M.COM
UNDER THE GUIDELINES
OF
Mr. SUNDAR B.N
ASST. PROF. CO-
ORDINATOR
GFGCW
HOLENARASIPURA

2. 1.INTRODUCTION
2.MEANING
3.DEFINITION
4.TYPES OF EVENTS
5.MCQ
6.REFERENCE

3. • event management is the process of
planning an event.
• conducting exhibition, products or brand
launch, arrange conference etc.
• It is a different way of promoting a
product, service or idea. If an event is
managed efficiently and effectively.

4. :
Events have been defined by the famous economist Philip Kotler (2004) as 'occurrences
designed to. communicate particular messages to target audiences'. Events are
celebrations that provide an. opportunity to meet and share happy moments with family
members, relatives, colleagues and friends.
The event management means planning, arranging, and execution of the
events.
• There are various kinds of event management services are available some of
them are conducting exhibition, products or brand launch, arrange conference
etc.

5. :
1.Private events :
means a private gathering limited
to members and guests of members of a family,
organization, or club, where the event is not open
or advertised to the general public, and where
FOOD is provided without compensation.
Examples:
Wedding
Wedding receptions
Birthday parties
Festival gatherings

6. :
A corporate event is an event organised by a company and
intended for employees, stakeholders, customers, a charity
event or public.
Corporate events are used for a business to promote
their companies brand and products
corporate events to help build professional
relationships between employees which will benefit
staff communication to make a business

7. • The leisure event management company provides
services like managing facilities of sports grounds, parks,
recreation centers, entertainment venues, managing a
festival or celebration, sporting contest etc.
• Leisure is defined as freedom from work, school or
other responsibilities and tasks.

8. The cultural events are
conducted mainly to enrich the
city’s old culture.
cultural event means live performance
that is devoted to the public exposition
of a work of art, music or literature
including exhibitions, concerts, plays
and other theatrical performances.

9. 1. Events can be classified on the basis of their
a. Size ,type and context
b. Location
c. Budget
d. Chief guest

10. 2. Which department is responsible for publicity of the event
A. Hospitality department
B. Programme co ordination department
C. Promotion co ordination department
D. Equipment department

11. 3. What is the major role of event planner
A. Analyzing feed back
B. Creating long term relationship with the client
C. Planning the event
D. None of the above

12. 4. Who ensures that the team sticks to the budget of the event
a. Event planner
b. Event co coordinator
c. Event assistant
d. None of the above

13. • Event management retrieved from
https://workthatworks.org