The document discusses the planning and production of a music video. It was decided to include a storyline to make the video more interesting and keep the audience engaged. The storyline featured a female character alone with memories of her and her boyfriend. Most music videos contain storylines for the same reasons. The video was edited to the beat of the song and mise-en-scene was used to portray the female as innocent and vulnerable to emphasize the sad emotion of the storyline.

1.  We decided when planning our music
video, we would have a storyline in order to
make it more interesting and relatable.
 A storyline would also give the audience a
reason to carry on watching the video, in
order to find out what happens.
 Our storyline would feature the female
character alone to start with and then go
back in time to her memories of her and her
boyfriend.

2.  Many music videos contain storylines for the
same reason, to keep the video going and
the audience watching.
 Some other examples of music videos which
also contain a story line is; Coldplay: ‘The
scientist’. And as mentioned already, Katy
Perry: ‘The one that got away’.
 You can see this in the links below showing
these three music videos;
 Coldplay – ‘The scientist’:
http://www.youtube.com/watch?v=EqWLpTK
BFcU&ob=av2e
 Our music video:
http://www.youtube.com/watch?v=r5KDEOP
1w6c
 Katy Perry – ‘The one that got away’:
http://www.youtube.com/watch?v=Ahha3C
qe_fk&ob=av2n

3.  We wanted our music video to seem as
professional as possible and therefore,
wanted to include the basics that are
shown in every music video. Therefore,
we included the name of our song and
the artists name at both the beginning
and end of our song
 This would be featured on all music
video’s shown on music channels
including MTV and 4music.

4. Our video compared with real
examples:

5.  Most music video’s edit their video to the
beat of the song. We also chose to do this
in our music video in order to relate the
video more with the song.
 Although our video was sad and held
within it emotion, the beat of the song in
most parts was quite fast and therefore, we
included some quite fast edits.
 However, we ensured we stuck to the
storyline and the emotion we wanted to
show in the storyline

6.  Editing to the speed not only connects
the video with the song, but also gives
the song some rhythm.
 Particularly at the start and in the
montage section we included a variety
of quick edits to fit in with the beat of
the song.

7. Start of video

8. End of video

9.  Finally for our specific genre, we needed to
use specific mise-en-scene
 As mentioned on our blog, we were going
for the natural look for the female including
a floral type dress and a white lace type
dress.
 We chose these dresses and similar outfits in
order to make the female appear innocent
and vulnerable. This would give her a more
lonely and isolated look and would also,
emphasise the emotion we planned to
portray

10. Dark clothes showing
A blue floral dress the female moaning
A purple dress
Plain clothes to portray
White, lace dress dead boyfriend

11.  We also made sure the females make up
was natural to make her look innocent and
pure as mentioned in the blog.
 Moreover, we wanted to show the female
character’s hair blowing in the wind to also
accentuate this.
 One artist this is similar to is Demi Lovato in
her video; ‘Sky scraper’.
 Here she appears lonely and isolated, her
make-us is natural and her hair blows in the
wind across her face.

12. Our video Demi Lovato; Sky Scraper
Hair blowing
in wind
Natural make-
up

13.  Our video includes some controversy
which is not common in every music
video. We have included controversy in
our video, as it includes the female
characters boyfriend dying.
 Although, there is nothing else in our
music video that challenges normal
music video conventions.