Using their simple business model, Evans Cycles show you how you can digitally tranform your business to build a testing culture, make quick descisions and take action based on data and insight.
The document outlines a presentation given by Bret Smith and Jeff Linton. The presentation discusses how Bret's company High-Impact-Prospecting challenged their eProspecting approach, implemented Act-On software to improve their process, and achieved results like saving over 1,000 hours per year of labor while increasing opportunities for new projects and market growth. The partnership with Act-On also helped Bret's company change and expand.
How to win in the product led era - SF Product Analytics Summit 10/12/17Amplitude
Amplitude's VP of Product, Justin Bauer, discusses how companies need to adapt to succeed in the product-led era. Product is now your distribution center, your competitive advantage, and your main driver of customer loyalty.
ViewSpection offers a mobile app that allows policyholders to complete inspections of their personal property in 15 minutes by uploading interior and exterior photos. The app generates an instant report in PDF or web format. Underwriters can then review high quality images and defect details through an interactive platform. Inspections through ViewSpection cost $15 and provide underwriters with critical property information for underwriting decisions in a more efficient process than traditional 30 day inspections. The company sees opportunities to use the inspections to strengthen agent and carrier connections with policyholders throughout the policy lifecycle.
SF 10/12/17 - Scaling Product with Data by Jonathan Zazove, AtlassianAmplitude
Jonathan Zazove discusses how to scale product development with data. He emphasizes using both qualitative and quantitative customer feedback. Qualitatively, teams should speak to customers weekly to understand problems directly. Quantitatively, teams should constantly analyze usage data to see what customers actually do. Bringing the entire team to listen to customers and explore data helps everyone focus on the mission and build the right solutions. When used together, qualitative and quantitative feedback allows teams to deeply understand customer needs and make informed decisions about product development.
Opticon 2015-Personalization Using Optimizely Audience IntegrationsOptimizely
Featuring speakers from Microsoft Store, Citrix, Access Intelligence
Trevin Chow, Director of Product Management, Microsoft Store
Ravi Venkatesan, Conversion Analyst, Citrix
Stacy Hill, Analytics Manager, Access Intelligence
Moderated by: Clarissa Bukhan, Technology Partner Manager, Optimizely
This session will highlight how Optimizely's Audience integrations allow you to deliver personalized experiences to your visitors. We'll hear from a panel of Optimizely customers about how they've used Optimizely’s integrations with first and third-party data platforms, such as BlueKai, Demandbase, and Lytics, to create custom audiences for targeted testing and personalization.
The document outlines a presentation given by Bret Smith and Jeff Linton. The presentation discusses how Bret's company High-Impact-Prospecting challenged their eProspecting approach, implemented Act-On software to improve their process, and achieved results like saving over 1,000 hours per year of labor while increasing opportunities for new projects and market growth. The partnership with Act-On also helped Bret's company change and expand.
How to win in the product led era - SF Product Analytics Summit 10/12/17Amplitude
Amplitude's VP of Product, Justin Bauer, discusses how companies need to adapt to succeed in the product-led era. Product is now your distribution center, your competitive advantage, and your main driver of customer loyalty.
ViewSpection offers a mobile app that allows policyholders to complete inspections of their personal property in 15 minutes by uploading interior and exterior photos. The app generates an instant report in PDF or web format. Underwriters can then review high quality images and defect details through an interactive platform. Inspections through ViewSpection cost $15 and provide underwriters with critical property information for underwriting decisions in a more efficient process than traditional 30 day inspections. The company sees opportunities to use the inspections to strengthen agent and carrier connections with policyholders throughout the policy lifecycle.
SF 10/12/17 - Scaling Product with Data by Jonathan Zazove, AtlassianAmplitude
Jonathan Zazove discusses how to scale product development with data. He emphasizes using both qualitative and quantitative customer feedback. Qualitatively, teams should speak to customers weekly to understand problems directly. Quantitatively, teams should constantly analyze usage data to see what customers actually do. Bringing the entire team to listen to customers and explore data helps everyone focus on the mission and build the right solutions. When used together, qualitative and quantitative feedback allows teams to deeply understand customer needs and make informed decisions about product development.
Opticon 2015-Personalization Using Optimizely Audience IntegrationsOptimizely
Featuring speakers from Microsoft Store, Citrix, Access Intelligence
Trevin Chow, Director of Product Management, Microsoft Store
Ravi Venkatesan, Conversion Analyst, Citrix
Stacy Hill, Analytics Manager, Access Intelligence
Moderated by: Clarissa Bukhan, Technology Partner Manager, Optimizely
This session will highlight how Optimizely's Audience integrations allow you to deliver personalized experiences to your visitors. We'll hear from a panel of Optimizely customers about how they've used Optimizely’s integrations with first and third-party data platforms, such as BlueKai, Demandbase, and Lytics, to create custom audiences for targeted testing and personalization.
Product Executive Roundtable hosted by Sandhya Hegde, Director of Product, Am...Amplitude
Amplitude is excited to announce a new 2018 invite-only event series, The Product Round-table. These Round-tables are a series of events tailored to the modern product executive. Each Round-table will feature a lightning talk from an industry leader followed by a discussion around what it means to be a product leader today and how a company’s digital product is its competitive advantage.
Reckon Virtual Cabinet presentation at Reckon Group ConferenceReckon
This document discusses the benefits of transitioning from a paper-based document management system to an electronic document management system and portal. It cites industry statistics about paper loss and time wasted searching for documents. It also acknowledges common objections to change but emphasizes that it is time for change. The document then presents survey results about what firms want in an electronic document management system and what clients love about one particular system called Virtual Cabinet. Finally, it lists some key benefits of electronic document management like simple scanning, efficient filing and retrieval, and secure delivery.
Learn what to say and when to say it on Facebook, how to get patients and prospective patients to comment on Facebook posts and how to implement office protocol to ensure Facebook stays up-to-date.
Want to grow your Invisalign practice? Learn 15 ways to drive Invisalign patients into your practice through effective marketing strategies. Walk away with tips and tricks that can be implemented immediately.
This document discusses Atlassian's marketplace for add-ons that extend the functionality of Atlassian products like Jira and Confluence. It highlights how the marketplace offers a vibrant community of add-on developers, with over 1,300 certified add-ons. It also discusses recent improvements to the marketplace to make it easier to discover, learn about, and try add-ons. Examples of new add-ons highlighted include those that integrate files from services like Dropbox, provide reports on Jira data, track financials of Jira projects, and include custom themes for Confluence. The marketplace provides a cost-effective way for organizations to customize Atlassian products.
This document summarizes how Liverpool.gov.uk was rebuilt by focusing on top tasks beyond the homepage. Key points:
- An analysis of user behavior found that 85% of traffic was to 200 pages out of 4000 total, and most users just wanted to perform tasks like paying bills rather than reading policies.
- A new information architecture was developed based on identifying top tasks and testing 40 of the most important against old and new structures.
- The redesign focused everything on improving the customer experience for these tasks by simplifying content and prioritizing what most people actually use.
- Early results showed a reduction in call volumes and a 400% increase in online reporting, indicating the redesign is achieving
Talk from the Marketing Loves Sales 2017 conference.
This story is about how your Product Marketing team loves your SEO team and the SEO team loves them right back. Your product marketing team gets along great with your SEO team and they never have contradictory recommendations. Product launches come off swimmingly and on time. Every piece of content created immediately ranks on page 1.
Unfortunately, this love story is fiction. In reality, your product marketing teams and your SEO team are often at odds. They frustrate each other, they come to contradictory conclusions, and this conflict isn’t doing your marketing efforts any favors. I really don’t want to dwell on these troubles, but if you’ll indulge me for a bit, I promise, I’ll provide you with a way that you can heal this relationship.
Noah Brimhall, Director of SEO & CRO at Obility
- The document summarizes an employee feedback startup that has grown to 230 customers and $283k in revenue in Q4 2013. It outlines the company's mission, 12-person team across 4 time zones, pricing structure, approach to the crowded market, and financial performance including steady growth in customers and revenue since 2011.
- The company plans a midterm roadmap to improve product features like 360 reviews and skills tagging. It forecasts continued self-funded growth, with revenue projected to reach $2.16M in 2014, $4.32M in 2015, and $7.34M in 2016, and an increasing team size from 10.5 people currently to 20 people by end of 2014.
This document provides best practices for digital marketers, focusing on mobile optimization. It recommends doing one thing really well to establish a clear value proposition. It also emphasizes focusing on the user by simplifying the design, optimizing for speed and usability on mobile, and guiding users through the customer journey. Mobile users expect pages to load quickly, so the document stresses optimizing for speed and conducting tests to improve performance across devices.
Maximize Conversion Online Visitors to BuyersRenny Wijayanti
By this presentation, i want to share about some ways to increase conversion rate from online visitors to become buyers. This presentation is study case in e-commerce business model.
The document discusses how to get practical value from web analytics throughout an organization. It identifies barriers to using web analytics such as a lack of understanding of how it can help business goals. The purpose of web analytics is to provide intelligence that can improve online business performance. It stresses the importance of quality data, building relationships within the organization, helping others feel comfortable with analytics, integrating it into standard processes, and proving its value with case studies.
AB Testing and UX - a love story with numbers and people (by Craig Sullivan a...Northern User Experience
AB Testing and UX - a love story with numbers and people
Slides from the NUX6 talk by Craig Sullivan, Friday 27th October 2017.
2017.nuxconf.uk / nuxuk.org
Synopsis:
What’s wrong with the web these days? The mobile experience sucks. The customer experience sucks. It doesn’t work. It’s too hard to use. The text is too small. Nobody measures this happening. The interaction patterns suck. Nobody ever calls up to complain but nobody does anything anyway. Millions of people lose countless days to friction, poor design and frustrating moments on their devices.
There may be thousands of things you can fix that look promising – but how do you know where to start? What if you could measure what sucked, where it sucked and how big the problem was? Using lightweight research methods and tools, you can stop making excuses and start knowing exactly what to do. Life becomes much simpler and easier with a scientific method of optimising growth or delight within your product.
Craig has trained over 500 people on how to measure and optimise their product experience, finding 100M of ‘lost revenue’ using just one of the techniques you will learn. With reports, checklists, downloadable templates and toolkits for every budget and stage of growth – you can stop guessing tomorrow.
The document discusses strategies for website redesign. It includes presentations from several speakers on their processes for gathering user data, determining redesign goals, and using testing to validate redesigns. Tactics discussed include using analytics, click tracking, user feedback, and A/B testing tools to inform redesign decisions. Goals like conversion rates and key metrics to track are also covered. The importance of testing all stages of the redesign process is emphasized.
Latest copy impacting business performance with analytics iLive Conference
Peter O'Neill presentation at Digital Marketing Conference – iLive 2015, Riga, Latvia
iLive conference is the place to be for actionable sessions on SEO, Google analytics, social media, community building and brand development in the online environment.
Follow us on Facebook & Twitter & Instagram:
Facebook: http://www.facebook.com/iLivelv
Twitter: http://www.twitter.com/iLivelv
Instagram: http://www.instagram.com/iliveconference
This document provides product management tips for business intelligence platforms and applications. It discusses measuring success through the value analytics provides to business, considering the data pyramid from raw data to reports to analytics. Ten tips are provided for creating a successful BI product, including planning for data early, understanding user needs, prioritizing user stories, embracing design principles, and validating frequently with users. The tips are grouped by product phases like discovery, planning, and definition.
Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely
Benn Stancil, Chief Analyst, Mode Analytics
Alek Toumert, Senior Digital Analyst, American Medical Association
Jason Lin, Senior Director, Web Marketing, Upwork
Rohan Karunakaran, Customer Success Manager, Optimizely
Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.
Ever stared at at Google Analytics reports for hours and still couldn’t figure out what to do next? See how Google analytics can be used to come up with specific actions which impacts your business in a huge way.
Opticon 2017 How Optimizely Uses OptimizelyOptimizely
Optimizely uses Optimizely to run experiments on various pages of their website like the homepage, glossary pages, resources, and login page. They experiment with content, layouts, and personalization to meet objectives like increasing engagement, conversions, and reducing costs. The future will see Optimizely running more experiments by making experimentation easier for all teams through tools that integrate with their content management system and enable experiments without developer involvement. They aim to get everyone in the organization involved in experimentation.
The document outlines the 5 essential steps for complete social analysis:
1. Perform a social audit of conversations, channels, and content to understand the current social media landscape.
2. Analyze social media performance and conversations as campaigns and initiatives are executed.
3. Measure campaign results and key performance indicators across channels to understand what is and is not working.
4. Apply the data-driven learnings to optimize tactics and simplify social media goals.
5. Connect social media measurement and planning to ensure data informs strategy and strategy drives the right metrics.
The document discusses how many companies fail to use analytics effectively in their digital decision making. It provides examples of how marketing budgets are decided without data, initiatives are selected based on gut feelings rather than metrics, and success is measured with incomplete or made-up KPIs. Departments also work in silos instead of taking an integrated customer-centric approach.
The key issues are that decisions are not driven by data, there is no testing or learning from past results, customer needs are not truly understood, and a continuous improvement approach is not taken. The document argues analytics must be integrated throughout the digital process, continuous experimentation used, and customer research central to optimize the customer experience.
Product Executive Roundtable hosted by Sandhya Hegde, Director of Product, Am...Amplitude
Amplitude is excited to announce a new 2018 invite-only event series, The Product Round-table. These Round-tables are a series of events tailored to the modern product executive. Each Round-table will feature a lightning talk from an industry leader followed by a discussion around what it means to be a product leader today and how a company’s digital product is its competitive advantage.
Reckon Virtual Cabinet presentation at Reckon Group ConferenceReckon
This document discusses the benefits of transitioning from a paper-based document management system to an electronic document management system and portal. It cites industry statistics about paper loss and time wasted searching for documents. It also acknowledges common objections to change but emphasizes that it is time for change. The document then presents survey results about what firms want in an electronic document management system and what clients love about one particular system called Virtual Cabinet. Finally, it lists some key benefits of electronic document management like simple scanning, efficient filing and retrieval, and secure delivery.
Learn what to say and when to say it on Facebook, how to get patients and prospective patients to comment on Facebook posts and how to implement office protocol to ensure Facebook stays up-to-date.
Want to grow your Invisalign practice? Learn 15 ways to drive Invisalign patients into your practice through effective marketing strategies. Walk away with tips and tricks that can be implemented immediately.
This document discusses Atlassian's marketplace for add-ons that extend the functionality of Atlassian products like Jira and Confluence. It highlights how the marketplace offers a vibrant community of add-on developers, with over 1,300 certified add-ons. It also discusses recent improvements to the marketplace to make it easier to discover, learn about, and try add-ons. Examples of new add-ons highlighted include those that integrate files from services like Dropbox, provide reports on Jira data, track financials of Jira projects, and include custom themes for Confluence. The marketplace provides a cost-effective way for organizations to customize Atlassian products.
This document summarizes how Liverpool.gov.uk was rebuilt by focusing on top tasks beyond the homepage. Key points:
- An analysis of user behavior found that 85% of traffic was to 200 pages out of 4000 total, and most users just wanted to perform tasks like paying bills rather than reading policies.
- A new information architecture was developed based on identifying top tasks and testing 40 of the most important against old and new structures.
- The redesign focused everything on improving the customer experience for these tasks by simplifying content and prioritizing what most people actually use.
- Early results showed a reduction in call volumes and a 400% increase in online reporting, indicating the redesign is achieving
Talk from the Marketing Loves Sales 2017 conference.
This story is about how your Product Marketing team loves your SEO team and the SEO team loves them right back. Your product marketing team gets along great with your SEO team and they never have contradictory recommendations. Product launches come off swimmingly and on time. Every piece of content created immediately ranks on page 1.
Unfortunately, this love story is fiction. In reality, your product marketing teams and your SEO team are often at odds. They frustrate each other, they come to contradictory conclusions, and this conflict isn’t doing your marketing efforts any favors. I really don’t want to dwell on these troubles, but if you’ll indulge me for a bit, I promise, I’ll provide you with a way that you can heal this relationship.
Noah Brimhall, Director of SEO & CRO at Obility
- The document summarizes an employee feedback startup that has grown to 230 customers and $283k in revenue in Q4 2013. It outlines the company's mission, 12-person team across 4 time zones, pricing structure, approach to the crowded market, and financial performance including steady growth in customers and revenue since 2011.
- The company plans a midterm roadmap to improve product features like 360 reviews and skills tagging. It forecasts continued self-funded growth, with revenue projected to reach $2.16M in 2014, $4.32M in 2015, and $7.34M in 2016, and an increasing team size from 10.5 people currently to 20 people by end of 2014.
This document provides best practices for digital marketers, focusing on mobile optimization. It recommends doing one thing really well to establish a clear value proposition. It also emphasizes focusing on the user by simplifying the design, optimizing for speed and usability on mobile, and guiding users through the customer journey. Mobile users expect pages to load quickly, so the document stresses optimizing for speed and conducting tests to improve performance across devices.
Maximize Conversion Online Visitors to BuyersRenny Wijayanti
By this presentation, i want to share about some ways to increase conversion rate from online visitors to become buyers. This presentation is study case in e-commerce business model.
The document discusses how to get practical value from web analytics throughout an organization. It identifies barriers to using web analytics such as a lack of understanding of how it can help business goals. The purpose of web analytics is to provide intelligence that can improve online business performance. It stresses the importance of quality data, building relationships within the organization, helping others feel comfortable with analytics, integrating it into standard processes, and proving its value with case studies.
AB Testing and UX - a love story with numbers and people (by Craig Sullivan a...Northern User Experience
AB Testing and UX - a love story with numbers and people
Slides from the NUX6 talk by Craig Sullivan, Friday 27th October 2017.
2017.nuxconf.uk / nuxuk.org
Synopsis:
What’s wrong with the web these days? The mobile experience sucks. The customer experience sucks. It doesn’t work. It’s too hard to use. The text is too small. Nobody measures this happening. The interaction patterns suck. Nobody ever calls up to complain but nobody does anything anyway. Millions of people lose countless days to friction, poor design and frustrating moments on their devices.
There may be thousands of things you can fix that look promising – but how do you know where to start? What if you could measure what sucked, where it sucked and how big the problem was? Using lightweight research methods and tools, you can stop making excuses and start knowing exactly what to do. Life becomes much simpler and easier with a scientific method of optimising growth or delight within your product.
Craig has trained over 500 people on how to measure and optimise their product experience, finding 100M of ‘lost revenue’ using just one of the techniques you will learn. With reports, checklists, downloadable templates and toolkits for every budget and stage of growth – you can stop guessing tomorrow.
The document discusses strategies for website redesign. It includes presentations from several speakers on their processes for gathering user data, determining redesign goals, and using testing to validate redesigns. Tactics discussed include using analytics, click tracking, user feedback, and A/B testing tools to inform redesign decisions. Goals like conversion rates and key metrics to track are also covered. The importance of testing all stages of the redesign process is emphasized.
Latest copy impacting business performance with analytics iLive Conference
Peter O'Neill presentation at Digital Marketing Conference – iLive 2015, Riga, Latvia
iLive conference is the place to be for actionable sessions on SEO, Google analytics, social media, community building and brand development in the online environment.
Follow us on Facebook & Twitter & Instagram:
Facebook: http://www.facebook.com/iLivelv
Twitter: http://www.twitter.com/iLivelv
Instagram: http://www.instagram.com/iliveconference
This document provides product management tips for business intelligence platforms and applications. It discusses measuring success through the value analytics provides to business, considering the data pyramid from raw data to reports to analytics. Ten tips are provided for creating a successful BI product, including planning for data early, understanding user needs, prioritizing user stories, embracing design principles, and validating frequently with users. The tips are grouped by product phases like discovery, planning, and definition.
Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely
Benn Stancil, Chief Analyst, Mode Analytics
Alek Toumert, Senior Digital Analyst, American Medical Association
Jason Lin, Senior Director, Web Marketing, Upwork
Rohan Karunakaran, Customer Success Manager, Optimizely
Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.
Ever stared at at Google Analytics reports for hours and still couldn’t figure out what to do next? See how Google analytics can be used to come up with specific actions which impacts your business in a huge way.
Opticon 2017 How Optimizely Uses OptimizelyOptimizely
Optimizely uses Optimizely to run experiments on various pages of their website like the homepage, glossary pages, resources, and login page. They experiment with content, layouts, and personalization to meet objectives like increasing engagement, conversions, and reducing costs. The future will see Optimizely running more experiments by making experimentation easier for all teams through tools that integrate with their content management system and enable experiments without developer involvement. They aim to get everyone in the organization involved in experimentation.
The document outlines the 5 essential steps for complete social analysis:
1. Perform a social audit of conversations, channels, and content to understand the current social media landscape.
2. Analyze social media performance and conversations as campaigns and initiatives are executed.
3. Measure campaign results and key performance indicators across channels to understand what is and is not working.
4. Apply the data-driven learnings to optimize tactics and simplify social media goals.
5. Connect social media measurement and planning to ensure data informs strategy and strategy drives the right metrics.
The document discusses how many companies fail to use analytics effectively in their digital decision making. It provides examples of how marketing budgets are decided without data, initiatives are selected based on gut feelings rather than metrics, and success is measured with incomplete or made-up KPIs. Departments also work in silos instead of taking an integrated customer-centric approach.
The key issues are that decisions are not driven by data, there is no testing or learning from past results, customer needs are not truly understood, and a continuous improvement approach is not taken. The document argues analytics must be integrated throughout the digital process, continuous experimentation used, and customer research central to optimize the customer experience.
Impacting Business Performance with AnalyticsPeter O'Neill
Presentation from iLive, Riga on how to use the intelligence from Digital Analytics to improve the business performance of your organisation. Full of practical tips and tricks on setting up your analytics tool, extracting the insights and transitioning your company to being data informed.
Analytics Workshop - Impacting Business PerformanceOutreach Digital
Last night (24 Feb) Peter O'Neill of L3 Analytics talked about how to use analytics to improve a business’ bottom line. He explained a range of techniques and approaches to make the benefits of analytics accessible and achievable for businesses of all sizes and in any sector.
Michael King gives a presentation on the state of SEO. He argues that despite technological advances by Google, the fundamentals of SEO have not changed - clients still do not implement recommendations fully and do not understand good link building. He outlines four problems with SEO: lack of a single source of truth, measuring the wrong metrics, ineffective business cases, and inability to keep up technically. He provides solutions such as measuring outcomes over opportunities and building cases through keyword research tied to consumer insights. King urges SEOs to improve pitches and technical skills like entity extraction to keep up with Google.
mozCon 2014 - Shop 'til You Drop: Google Shopping PPC Elizabeth Marsten
mozCon 2014 - Learn about Google Shopping with a presentation for non-PPC marketing. Technical difficulties, a little history and some similarities with SEO to achieve success. PDF download has annotations.
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
Similar to Evans Cycles Customer Case Study - How to Digitally Transform your Business (20)
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Monil Shah from Clover presented on how Clover uses experimentation to drive digital growth. Clover started with walk experiments to test small changes and validate hypotheses. They then increased their experiment velocity by prioritizing high impact experiments and defining success metrics upfront. Clover also developed processes to conclude experiments early if clearly winning or losing, and to iterate based on experiment learnings. Clover evangelized experimentation across the company by finding executive sponsors, involving multiple teams, and educating and incentivizing experimentation.
Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...Optimizely
Chris Stein is a lead consultant who helps enterprises determine ROI forecasts, pricing strategies, timelines, and resource needs. He has experience as a product manager for fintech SaaS solutions and has managed core product development. Some of his past roles include leading BPO and change management projects, spearheading agile project management processes, and inspiring customers to build experimentation as a strategic part of their business at Optimizely. Chris provides strategic consulting in digital experience optimization, program structures, and experiment-driven product development for enterprise customers.
Learn the real best practices and pitfalls of experimentation based on scientific research and insights. Hazjier is co-author of three studies on experimentation with Harvard Business School and his work is covered in the book Experimentation Works. This talk will dive into the best practices of experiment design, the role of hierarchy in experimentation teams, and the value of experimentation.
Atlassian's Mystique CLI, Minimizing the Experiment Development CycleOptimizely
Mystique CLI is an Atlassian developed CLI for Optimizely Web. It is a multi-phase project that is currently focusing on improving the development cycle for growth engineers. Currently, Mystique is the standard for developing web experiments at Atlassian, and is capable of a wide variety of operations utilizing Optimizely's REST API. This includes creating, updating, testing, and duplicating experiments/personalization campaigns, as well as "promoting" these entities between Optimizely projects for different environments (e.g. from QA => Prod). It has significantly reduced manual overhead and decreased development time by up to 95% for particular actions.
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...Optimizely
Autotrader's Product and Engineering teams were ahead of the curve many years ago when they built a home-grown solution for leveraging feature flags to support server-side testing. Over the years, the industry eventually caught up and surpassed this proprietary tooling and the team had a choice to make: Re-invest into the local solution or completely retool. In this case study, Scott Povlot, Principal Technical Architect, and Seth Stuck, Director of R&D Analytics, will discuss their journey in selecting and then migrating to their next generation of experimentation tooling. They will discuss selection criteria, pros and cons, and outline how they were able to make the migration to Optimizely successful and lessons learned along the way.
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueOptimizely
Join Jason Tabert, Senior CRO Marketing Specialist, and learn how Zillow is using Optimizely’s experimentation, personalization and integrations to help grow their revenue to $20 billion by helping their customers cross the real estate chasm from despair to delight.
The Future of Optimizely for Technical TeamsOptimizely
Optimizely has been reimagining the future of progressive delivery and experimentation, improving every part of the platform to empower technical teams to build, ship, and iterate faster. Learn about the latest enhancements to Optimizely Full Stack and the Optimizely Data Platform, and get a sneak peek at the upcoming roadmap.
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...Optimizely
The coronavirus pandemic has pushed contact center leaders to accelerate technology adoption and empower their teams to work remotely. Join this session with State Farm, Salesforce, and Optimizely to learn how contact centers can adapt quickly and successfully in the time of COVID.
Our new normal has accelerated eCommerce trends by 4-6 years. The Optimizely team shares how experimentation can help retailers fast forward their online sales strategy with Microsoft Dynamics 365 Commerce.
Building an Experiment Pipeline for GitHub’s New Free Team OfferingOptimizely
In April 2020, GitHub announced a new Free for Teams plan. Behind the scenes, the engineering team was also setting up an experiment pipeline and an integration with Optimizely. In this session, we will take a peek at the process of setting up the integration, learning about the behavior of this new Free for Teams customer segment, and the next steps for this experiment pipeline.
AMC Networks Experiments Faster on the Server SideOptimizely
Speeding up innovation only matters if it helps you drive positive outcomes. At AMC, experimentation enables the product and platform teams to challenge their assumptions, maximize impact, and evaluate ideas as painted door tests before investing in significant development. A commitment to test everything across 9 platforms fueled their search for the most scalable solution.
In this session, you'll learn how to:
Leverage server-side testing to experiment quickly
Scale across web, mobile, and OTT applications
Determine when client-side testing is more efficient
Evolving Experimentation from CRO to Product DevelopmentOptimizely
An obsession with data, efficiency, and delivering incredible customer experiences are just a few things that the CNN Consumer Science and Software Engineering teams have in common. Simple A/B testing practices evolved into a culture of experimentation, sparking new development practices across the organization. Learn how they drive results across their entire platform from websites to mobile apps.
Overcoming the Challenges of Experimentation on a Service Oriented ArchitectureOptimizely
Growing from an early stage startup to a national leader in financial literacy is no small feat, and there are a ton of lessons that we have learned at Greenlight as we have grown. Long gone are the days where we would ship something and cross our fingers hoping that it makes some kind of impact on our customers. Now we’re in a world where we can learn ahead of time how much impact a feature will have on the business, before we even launch! In today’s conversation, we’ll discuss how we use Optimizely’s feature flags in our microservice architecture using Optimizely Agent while keeping user IDs and context synchronized.
This session will cover:
How we set up Optimizely Agent and use it in a kubernetes deployment
How we created a user-aliasing service
How we access Optimizely both on the frontend and in the backend services.
How to build a full stack feature
How to manage the rollout using Optimizely’s feature flags
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...Optimizely
A/B testing is an essential element in any product managers playbook. However having the freedom and flexibility to customize testing based on what the data is saying often requires a lot of time and effort, particularly when it comes to engineering resources. Optimizely offers a flexible approach to experimentation through the use of feature testing, which provides more customization options without the additional development effort typically required to implement these feature optimizations. Megan Bubley, a Senior Product Manager at The Zebra, will share her experience working with Optimizely’s feature tests to create a results page where users can compare multiple auto insurance options driven by actual user needs, as well as her experience customizing the experience based on device platform.
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives RevenueOptimizely
Amy Vetter, Consumer Experience Manager, Direct To Consumer, Europe, will walk you through some of the tests that she and her team run across the Scholl brand. Amy will highlight surprise learnings and how to remove the fear of failing. The team is empowered to test everything possible that will allow the customer to get the best experience and also support the brand’s goal for more revenue and customer data.
At Charles Schwab, they have a mantra of viewing the world through their client’s eyes. When it comes to building digital experiences and running experiments, winning isn’t just about moving metrics, it’s also about improving customer experience. Sara Tresch, SVP of Digital Services at Schwab will be discussing how Schwab designs products and experiments with a client-first mindset.
Shipping to Learn and Accelerate Growth with GitHubOptimizely
Will 2020 mark the shift to a remote-first world in the long run? For GitHub, a distributed workforce is nothing new. Join Sha Ma, VP of Engineering, and Gregory Ceccarelli, Director of Data Science, to learn how they built and scaled a successful experimentation program. They'll share their experience implementing Optimizely across timezones, a remote workforce, and a new business model.
In this session, you'll learn how to:
Optimize UX for a freemium business model
Use data to deliver customer-centered products
Scale experimentation and accelerate growth
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
In this session, you will learn: how to embed feature flagging sitewide to deliver safer, faster releases, best practices for implementing feature flags in a services-oriented architecture, and the latest enhancements you need to help your team recover faster when ship happens.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Evans Cycles Customer Case Study - How to Digitally Transform your Business
1. How
to
digitally
transform
your
business
Daniel
Lee
Web
Analytics
Manager
Evans
Cycles
Ltd
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
2. Who
am
I?
Web
Analytics
is
on
my
business
card
Optimisation is
in
my
heart
UX
Research
and
AB
Testing
is
on
my
mind
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
3. A
leading
digital
business…
A
testing
culture
Insight
into
user
behaviour
Decisions
made
upon
data
and
insight
Ability
to
make
quick
actions
from
real
time
data
“We’re
a
2/10
in
Analytics.
What
are
you
going
to
do
to
get
us
to
an
8/10?”
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
6. The Product Page test
Original – ‘A’ Test Version – ‘B’
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
7. What were the results?
+49%
uplift
in
add
to
Basket
metric
+4.3% more
revenue
generated
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
8. The Basket Page test
Original – ‘A’ Test Version – ‘B’
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
9. What were the results?
+18% users
proceeding
to
checkout
+5.6% more
revenue
generated
+1.7%
conversion
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
10. The Sign Up page test
Original – ‘A’ Test Version – ‘B’
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
11. What were the results?
+12%
Engagement
with
sign
up
form
area
-‐71%
Less opt
outs
of
newsletter
signups
+13.6% More
accounts
created
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
12. What have we learnt from AB Testing so far?
Test assumptions
‘Best practice’ is normally just common practice
The 2 absolute truths
Testing beats opinion
Be customer centric
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
15. Digital
Transformation
– A
simple
model
Learn
Test
Analyse
Action
You!
Daniel
Lee
@WebsiteAnalyst
#OptEx2015
16. A
leading
digital
business…
A
testing
culture
Insight
into
user
behaviour
Decisions
made
upon
data
and
insight
Ability
to
make
quick
actions
from
real
time
data
What’s
next
for
Evans
Cycles?
More
of
the
same,
Personalisation
and
Multichannel
Analytics
Daniel
Lee
@WebsiteAnalyst
#OptEx2015