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Invisalign marketing tips for practice success 2013
The document outlines 15 marketing tips for increasing Invisalign cases, emphasizing the importance of video content and web presence for dental practices. Key suggestions include creating patient-friendly websites, utilizing social media, and engaging with local promotions. It advocates ongoing communication strategies, such as newsletters and appointment reminders, to attract and retain patients.
Invisalign marketing tips for practice success 2013
- 1. 15 Invisalign Marketing- Tipsfor Practice Success Rachel Mele 1
- 2. The Top 10sites without video may lose their ranking overnight. - Bruce Clay “ ” Sesame Solutions & Services 2 • Inc 500|5000 company • Deloitte Technology Fast 500 • Fastest growing tech company in the US • Award winning suite of analytic-rich patient engagement tools
- 3. The Top 10sites without video may lose their ranking overnight. - Bruce Clay “ ” Sesame Solutions & Services 3 Web Design Mobile Site Design Search & Social Sweepstakes Patient Login Reminders
- 4. The Top 10sites without video may lose their ranking overnight. - Bruce Clay “ ” Start More Invisalign Cases 4 15 Ways To Get Patients
- 5. 5 #1 Invisalign WebContent
- 6. 6 #2 Invisalign Banneron Home Page
- 7. #3 Invisalign SEORank 7
- 8. The Top 10sites without video may lose their ranking overnight. - Bruce Clay “Clear Braces Invisalign Orthodontist Braces 33.1K 450K 1.5M 2.74M #3 Invisalign SEO Rank Google Search Volume 8
- 9.
- 10. #5, 6, 7Social Media 10
- 11. 11 #5 Facebook 365 Daysof Facebook Posts Ideas 20 Ways to Get more Facebook Likes
- 12. # 6 FacebookSweepstakes Sweepstakes 238 new Likes during initial Sweepstakes 21 Facebook Recommendations 4 appointment requests
- 13. 13 #7 30-60 secondYouTube Videos
- 14. 14 #7 30-60 secondYouTube Videos
- 15. 15 #8 Blog Oncea Week 32% greater website traffic 38% more time spent on sites 30% more pages per visit
- 16. Tips #1-8 WillDrive New Patients 16 93 calls per month 21 prospective patients on average
- 17. #9 Patient AppealingWebsite 17
- 18. #9 Patient AppealingWebsite Bio and Photo Sesame™ is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 18 Warm & Personable
- 19. #9 Patient AppealingWebsite What Works 19 • Before and afters (full face) • Easy-to-find office location • Payment options • Telephone and address on home page • Services/new patient page • Detailed, easy-to-use navigation menu
- 20. #9 Patient AppealingWebsite What Doesn’t Work 20 • Music and auto-play animation • Splash intro pages • Scary photos with instruments • Dark color schemes, particularly black and red • Content that leads consumers to perceive the practice as cold, unfeeling or institutional
- 21. #10 Mobile EnabledWebsite 21 Mobile browsing to exceed desktop browsing by end of 2013
- 22. Sesame™ is atrademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 22 #11 Share Your Smile on Facebook
- 23. 23 #11 Share YourSmile on Facebook
- 24. 24 # 12 InvisalignDay Promotions
- 25. 25 #13 Text inAppt Reminders
- 26. 26 #14 Ask forInvisalign Referrals via Email
- 27. 27 # 15 Newsletterw/ Invisalign Article
- 28. 365 Days ofDental Facebook Posts September 17, 2013 10:00am PDT Register by visiting: goo.gl/95KSNM Next Webinar 28
- 29. invisalign@sesamecommunications.com 877·633·5193 Sesame™ is atrademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications Questions? 29