The document discusses how the filmmakers attracted and addressed their target audience for a political thriller film. They cast actors who were between 30-50 years old to appeal to that demographic. They focused on following the most relatable character, Simon, who was 49. By choosing the popular political thriller genre and focusing on real-life trends and cinema viewings, they aimed to attract an older audience. They also used techniques like building tension throughout the film and focusing on a specific object to engage the audience.