Rock music is stereotypically associated with male audiences. The document profiles Jarrod Dubois, a 16-year-old white British male from a middle/working class social background who enjoys listening to rock music, riding BMX and skateboarding, working at a local rugby club, and dresses in oversized t-shirts, skinny jeans, pumps and a hat. Jarrod likes rock music because it uses many instruments and has deep, meaningful lyrics that many people enjoy listening to.