The document discusses how various technologies were integrated in creating music video and other digital products for an artist. Specifically:
Social media accounts like Twitter and Instagram were created for the artist to interact directly with fans. YouTube was used to post video drafts and get feedback, while a blogger site documented the entire process. Software like Final Cut Pro, Photoshop, and After Effects were used to edit videos, images and create introductions. Hardware such as a DSLR camera, tripod, and green screen helped capture and layer footage for the music video. Online tools like Visme and Prezi provided alternative layouts to PowerPoint for presentations.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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How to use the Video Matrix
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SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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2. Online
Social Media –
In this day and age, the average person has some sort of social media profile.Therefore I created social media
accounts for my artist, in order for her to interact personally with her audience in a non filtered environment.The
accounts I made for my artist areTwitter and Instagram, as these are two very different but famous platforms, as
Twitter is used mainly for text posts and Instagram is for photos.This therefore allowed me to post different
types of texts, which is very important for an artist.
Fan Forums –
I posted a comment on a fan forum in order to obtain feedback on the final version of my music video.This is a
great way to get audience feedback from a wider group, who are still in the range of my target audience, as the
people who would respond are huge fans of the actual artist to which I created my music video.
3.
4. YouTube – I usedYouTube in order to post vodcasts, screenrecordings, music video drafts,
and general videos that I created.YouTube also allows for comments to be posted by viewers,
which is great for audience feedback.
Blogger –Then another online recourse I used was blogger.com, this was where I posted the
entire journey of the making of my three products (digipak, website & music video). I posted
research, analysis, initial ideas, updates, posts about the creation of the products, drafts,
theories, and much more.
Visme – (visme.co) - This is a website that is useful as an alternative to PowerPoint. I used this
in order to be creative, and to have different templates and layouts than the standard
PowerPoint.
Prezi – This is another online PowerPoint alternative that creates animated creative slide
shows, which I used for various presentations into codes and conventions of products, my
pitch, and for an evaluation question.
Gifmaker.me – I used this in order to create an animated feature on my website.
SoundCloud – This is a website where you can post audios, which I utilised to post podcast
updates in order to embed onto my blog.
Wix.com – This is the website I used in order to create my own website.
SlideShare –This was used in order to put my powerpoints online
5. Software
Final Cut Pro –
In order to edit my music video, vodcasts, and various other videos, I used the Apple software Final Cut Pro. After
comparing it with Premiere Pro, I preferred Final Cut’s options.
PowerPoint –
I used this in order to create presentations and slide shows to post on my blog, and in order to use for the creation of
vodcasts.
Adobe After Effects -
In order to create a signature look for myself, I created an introduction for all my vodcasts and videos (besides the
music video).
QuickTime –
I used this to do screen recordings of specific things, such as gif making, and developments of my website.
Photoshop –
This was used in order to edit my images for my website and digipak, in order to put effects on and crop, and layer
images.
6. Hardware
Sony SLT – A58 (Camera) –
This was the camera that I used for photography and for the filming of my music video and audience feedback.
Tripod –
I used this in order to create steady shots and still shots for in my music video.
Handheld Stabiliser –
This was used in order to create smooth flowing shots in my music video, in order to allow the images to flow with
the music from time to time.
Greenscreen –
In my music video, I used a greenscreen in order to layer shots in a clean and crisp manner, as this allowed there not
to be a distracting background layered on top as well.
Iphone 6s Microphone –
To record podcasts and to record my voice for vodcasts.
