The production company DDNJ would distribute the media product. DDNJ stands for the first initials of the group members' first names and is responsible for the physical production and raising funds. A film distributor's role is to release films to the public through theaters or home video. For a film like theirs, the money would come from an independent production company like DDNJ, which would deal with financial backing. The opening credits would list the production company, director, and editor. The film is institutionally similar to "State of Play" which was also produced independently but distributed by a larger company. Both films fall under the thriller genre with plots involving mystery.