The document discusses how a media product represents particular social groups. It focuses on a film aimed at teenagers aged 16-20. To appeal to this group, the filmmakers focused on the protagonist's clothing. They chose an outfit including an Adidas hat, shoes, and North Face jacket that fit the style of their target social group. This all-black, inconspicuous outfit was intended to represent a hacker social group. Additionally, the urban location was chosen because it would relate to the target teenage audience.