The media product represents particular social groups by modeling characters after real indie artists like Florence Welch and Ellie Goulding. The models are posed and dressed to imitate Florence Welch's indie style and the music genre of Crystal Castles fits the conventions of the indie magazine. The creator aimed to represent indie music artists that would be featured in an indie magazine.

1. Evaluation question 2. How does your media product represent particular social groups?

2. I made this model similar to Florence, this is because the way she dresses, which is quite indie. The pose she does is quite similar too. The music Florence makes is what I would consider this artists to be like, so I imitated her in a way.

3. I made these models quite similar to crystal castles, because they’re an interesting band, they also fit the conventions of my magazine. I really like the finished look.

4. I made this model quite similar to Ellie Goulding, she is a singer/songwriter, this is quite typical for a indie magazine to feature. So it fits the conventions.