Media Evaluation.

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Media Evaluation.

  1. 1. G325: Evaluation Jared Spencer
  2. 2. In what ways does your media product, use, develop or challenge forms and conventions of real media products?My main influence for my teaser trailer was‘Hitman’ as my own trailer could relate to thisfilm. My film had the same kind of narrative andmy media product could relate to it. Itrepresented the ‘hero’ in which everyone favoursand the main storyline of him ‘saving the day’, sotherefore, I didn’t challenge the conventions ofmy narrative. I just kept them in parallel to‘Hitman’. I did challenge the usual conventions such as: - Main character looking directly into camera to show rebellion. The audience feel unsure of his character. - Less shots to therefore conceal the whole plot of my film again keeps the audience unsure of my main character. Is he the bad or the good guy?
  3. 3. Developing conventions of Ancillary products: I further developed the conventions of teaser trailers after I have developed the usual conventions of looking at my target audience. My ‘Total Film’ in that the background image of my audience is certified at 15 as it front cover links in with the theme, film, and contains violence and strong the main image featuring on the front cover. language. Therefore my audience has to have some maturity to I further developed the understand the themes in the conventions of the films. I challenged some of the magazine by adding the genuine codes and conventions film title in it original form on my magazine to attract my onto the magazine. The ‘S’ audience. fades to reflect time which links in with the wholeMy character is looking away from theme of ‘time.’the character again to give a senseof rebellion. This insinuate that heis either the hero or villain in myfilm.I had his head overlap the ‘TotalFilm’ title to give his character alink within the magazine and togive him a sense of fame.
  4. 4. - I used a lot of close up’s in my trailer which is a convention of all teaser trailers. They are included to create a lot of emotion without giving a lot of the narrative away.- I also had fast paced edits to create a sense of danger to make my audience feel on edge which again is another common convention of teaser trailers. The shots are edited together so that the shots are really small and so that they flow together really fast. This is a common convention in teaser trailer as they keep the audience enticed.- Music was also another convention that I kept the same throughout my trailer. The music was eerie which commonly features in trailers. The music fitted in with the close ups and created a deep sense of emotion.- I used titles to also indicate the narrative of my film. This is a common convention of teaser trailers. Instead of using a lot of moving images to give the story away, they use text to give some hints to what the film is about.
  5. 5. What have you learned from your audience feedback? This is my first draft from my questionnaire. This was to gain a quick understanding of what kind of audience I would like to aim my media product at. I would prefer to aim it at my age range as I could have some knowledge into the kind of factors I could include.
  6. 6. What have you learned from your audience feedback?By realising my genre was ‘Action’ I found out that the majority would expect to see‘scenes with a shootout and the hero saving the day’. I have noticed that audiencefeedback is key to how your final product looks and is processed. If you haven’t beengiven audience feedback then how is it possible to understand what they want or whatyou are sending out is right for your target audience?By having feedback, it allows my first product that is developed to be classed as a draftand then for me to further develop my own work. It was really helpful as I knew that myproduct was fulfilling the desires of my target audience.After finishing my main trailer, I wanted to get people’s opinions on what they thoughtabout it and whether specific things needed changing. To do this I uploaded it ontoYouTube so that people could directly post comments onto it to say whether it was goodor whether it needed improvements.http://www.youtube.com/watch?v=gSYH6WfwTyY
  7. 7. I could also gain feedback from my audience by uploading mock ups of my ancillaryproducts onto my blog. This was people could see the development stage of my mediaproducts and could again post comments under to say if it was going good or not sogood.http://ohheymate.blogspot.co.uk/2012/01/ancillary-magazine-basic-mock-up.htmlThat is my very first basic mock up of my front cover. From that to my final piece you cansee a massive difference as my audience have given me feedback to help me improve.From this I learnt that feedback is like a journey and once you get feedback things onlyimprove and develop.I also gained audience feedback to help me improve my teaser trailer before it wasnearly finished. The feedback I was given was very helpful and I took every bit of it onboard. I included the changes that were suggested and it is seen through the finalproduct. It was vital I got feedback on my trailer at this point as the deadline was nearand my product wasn’t reaching the desired effect that I wanted it to. Whatever myaudience thought would make it better was good as I could change things easily. This isthe feedback I received from my audience/peers: http://ohheymate.blogspot.co.uk/2012/02/pe er-feedback.html
  8. 8. What have you learned from your audience feedback?Overall, I have learnt from audience feedback that:- You get a greater understanding of whether your work is going good or bad.- It is helpful to know when you are doing things right or wrong.- It gives you a sense of achievement to know that you have understood feedback and put it into practice.- It gives you a good sense of interpretation as you interpret the feedback how you want to. How ever way you do, it will more than likely be an improvement on your previous efforts.
  9. 9. How effective is the combination ofyour main product and the ancillary texts? http://www.youtube.com/watch?v=gSYH6WfwTyY
  10. 10. How effective is the combination ofyour main product and the ancillary texts?My main product and ancillary products work welltogether in my opinion as they all follow the sametheme and have the same basic features. Firstly, I wentwith my main colours as red, white and yellow.Red: signifies danger and passion.Yellow: reflects ‘hazards’ and stand outs instantly.White: connotes purity as well as being a cold colourwith a ‘lack of’ emotions. The images in all of my products combine to influence time. They all seem as if they are fading in or away or as if they are the result of time. This is the main basis of my products. I wanted them to appear as though they were going through changes in time.
  11. 11. How effective is the combination ofyour main product and the ancillary texts?Mise-en-scene was really effective also in They also combine wellcombining my three products together. In together as I use the sameall of them, my character challenges the fonts throughout again tousual conventions of a characters body be reflective of the theme.language. In the poster he is looking It wouldn’t lookdirectly into the camera to suggest professional. When lookingrebellion however on the poster he is at similar institutions, Ilooking away to suggest a lack of power. realised that they keepFinally in my trailer he looks at the camera things constantat times and away from it to suggest both throughout, suchof these. They all link together in the fact as, font, colours, images, etthey challenge the conventions, which c. My three products lookmakes them a good combination. as thought they have come from one institution and this creates consistency.
  12. 12. How did you use technologies in theconstruction and research, planning and evaluation stages?In the construction stage of my product, I used ‘Paint.net’ and ‘Adobe Premiere’to create my trailer and two ancillary products. I found them pretty easy to useand there were no real complications to using these except programs going slowon some occasions.‘Paint.net’ was used really to add effects to images rather than moving images. Icould make things look old or new or bigger or smaller. It was about making thingslook different than they first appear.I looked at simple tutorials on how to use the program however most of it wasmainly picked up once using the program. This is the basic tutorial I used:http://www.youtube.com/watch?v=uOQ2KLVFXRA I used ‘Paint.net’ to create the image on my poster of the face fading into the background. I wanted this to represent him fading away in time and it was very easy. I got the idea from a poster I had previously seen: http://www.horror-movies.ca/wp- content/uploads/2011/08/Kill-List-Poster-610x462.jpg
  13. 13. How did you use technologies in the construction and research,planning and evaluation stages? In the research process of my media product, used ‘IMDb’ and ‘YouTube’, to look into similar products. They were again very easy to use. ‘IMDb’ was used to search films that were similar to mine and I used it to look at ‘Hitman’ and to see what features it included which I could also include to my product. ‘YouTube’ was used to look at trailers that were like my intended one. I looked at the ‘Hitman’ trailer on a numerous amount of occasions so that I could find specific features in it that I could include in my media product.
  14. 14. How did you use technologies in the construction and research, planning and evaluation stages?In the planning stages I used ‘Adobe’. It helped me plan how I was going to http://www.slideshare.net/create my teaser trailer. As it was all set out in front of you, you could seehow things were going to pan out. For example, I could see when specificting were going to happen in my film. This is basically it. It is very easy touse.I had to plan when certain shots would come in and how others would exitso I had to use the strip only the middle to construct this. By doing thisplan, it gave me a rough Idea on how my trailer would run.Next I planned where the music would enter to create effect at specificmoments. It was easier than it sounded as you could play the music exactlywhere you wanted and you could cut it up so you could have specific partsof the sound in the trailer.I also used this program to add text into parts in my trailer. It was harderbecause sometimes you would lose where you wanted to put it or itwouldn’t go in the right position but mainly it was okay and worked well onthe whole.For my evaluation I put it onto ‘Slide Share’. This was easy to use as I couldput my whole PowerPoint onto it and could then flick through all of myslides one after the other. This means it can be shared easily on my blog.Lastly, I used ‘Blogger’ to store all of my work onto. It was a really easy
  15. 15. How did you use technologies in theconstruction and research, planning and evaluation stages?In the evaluation stage, I just used simple word processor’s and power points. It is very basicand understand how to use them . The easier the program you use is, then the better theoutcome will be in my opinion. If you find something really easy to use, then you can utilise allof its abilities to their maximum and get the best out of them.The best parts about using these are:- Quick and easy to use.- Guides to help you if needed.- Reliable- Easy to save work

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