The slides describe a prototype system for evaluating a social and participatory museum experience.

1. Evaluation
Assignment
A proposal of evaluation measures
for social and participatory museum
experiences

2. Problem 1: What to measure?
 Interaction and Interaction Opportunities (Simon, 2010)
 Interaction: Indirect measures of interaction
 Audio Levels: Indication of conversations between visitors
 Proximity between visitors: Indication of people in conversation
 Interaction Opportunities: Chances which allow visitors to interact
 Visitor Movement Path: The path in which visitors take can serve to highlight
where most interactions are likely to take place.
 Visitor Congregation Spots: The spots at which 10 or more visitors crowd together
increases the opportunities that visitors have to interact with each other.
 Mood: The visitors’ reaction and emotional response to the exhibits serve as a
indicator of how likely they are to interact with other visitors, thereby increasing
the chance for interaction.

3. Problem 2: How to measure?
 Tracking user movement, proximity, audio levels and
congregation points
 Imposed, non-voluntary
 Non-invasive
 Tracking activity (mood, likes, dislikes etc.)
 Voluntary
 Incentivized

4. TREKS
Trail Recognition and Experience
Key-logging System

5. PUCK
Personalized User-Controlled Key-logger
Single Key-logger
- 5 cm wide and 2cm thick
- 2 barcodes on each side(Yes and
No sides)
- 1 Transmitting IPS chip
(removable)
Y N

6. GOAL
General Optimizer and Activity Log
Beside/In front
of
exhibits, replace
s labels by
serving as
dynamic labels
Mood Checker
Indoor
positioning and
audio level
measure system

7. Case Study
and Application
 Red Dot Museum
 Located in Tanjong Pagar
 Houses products “invented” by people
 Prototypes are interactive
 Layout of museum
 Structured and partitioned
 Allows integration of system effectively to draw
measurements

8. Layout of museum

9. Layout with exhibits area

10. GOAL System Implementation

11. Data Collection

12. TREKS
 User gets PUCK
 Serves as
 Entrance ticket to gallery
 Personalized content
 Keepsake/momento
(customizable at the end of
museum tour)
 Free to keep once
deactivated. Can reactivate
if brought back on future trips
 Customizable with a design
theme of favorite exhibit (only
if scanned terminal)
 Participation tool integrated
in exhibits
• Museum gets GOAL
• Serves as
• Activity tracker
• Movement Tracker
• Personalized guide
provided user scans
terminals
• Saves on manpower but
enhances personal
meaning making process
for users

13. End