Our media product develops conventions of rap music videos through editing, setting, and mise-en-scene. We use editing techniques like split screens that are common in rap videos. An establishing shot sets the scene in an estate, a frequent setting in UK rap videos. Mise-en-scene features baggy clothing and body warmers projecting a "hood" image, as seen in many rap videos. However, our video challenges conventions by not showing off jewelry and using still shots rather than performance-based shots typically seen in rap videos.

1. By Jazz Ricketts Evaluation Question 1.

2. In what ways does your media product use, develop or challenge forms or conventions of real media products.

3. Ways in which our media product develops conventions (EDITING) Our media products develops some of the conventions of a typical rap video one of the ways which we do this is through editing. We use various shots which are the same as the ones seen in the rap videos below e.g. medium close ups and we also do this through editing . This is a typical editing shot also known as a split screen and is found in both UK rap and rap videos in general and helps to distinguish our video as a rap one. Marvell Music By Marvell My Music Video

4. Ways in which our media product develops conventions (Setting) Giggs - Hustle On Video. We also started our video with an establishing shot of an estate. This is typical in UK rap videos as they tend to set the topic of the song. They are also used to show where the rapper is coming from which is also what we used the shot in our video for. I Also used the establishing shot to set the scene of where my video would take place. Taking into consideration the song is called ‘Where im from’ Establishing shot in my video

5. Ways in which our music video develops conventions (mise-en scene) We also conformed to typical conventions of a rap video through our use of mise-en-scene. Particularly with clothing we used things such as body warmers and baggy clothing to show it is a rap video as that is what you see in most rap videos as the rapper wants project a ‘hood’ image of themselves. The similarities between my video and the one below which is of the same genre can immediately be seen through mise-en-scene this is to make my video more distinguishable as a UK Rap music video My Video Kozzie – Spartan Remix Video

6. We also used a car in order to show our artist as successful and wealthy which is typical of most rap videos and UK Rap videos as seen in the one below. My Rap Video Nasty By Nature – Lil Nasty (UK Rap)

7. Ways in which our video goes against typical conventions of a rap video. Unlike most rap videos we didn’t use jewellery which would be shown in most videos in order to show off what the rapper has and show his wealth. We also used still shots through out the video which goes against typical rap videos which are usually performance based which makes our rap video different