Video Research 1
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The editor of the music video applied visual effects to make it look professional, including jump cuts and separating the RGB effect to make the visuals catchy. Filming at night, when most people in the neighborhood are out, follows conventions of rap music videos and will keep the audience engaged as they watch. Researching this video provided ideas to film the group's own music video at night to follow common practices in established music videos.
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question 4
The team used various media technologies like DSLR cameras, HD filming cameras, and smartphones to efficiently create a music video, advert, and digipack for an artist. DSLR cameras took high quality pictures while HD cameras recorded smooth 1080p video. Smartphones were also utilized for convenience in recording small videos and footage.
Evaluation question 1
Our media product develops conventions of rap music videos through editing, setting, and mise-en-scene. We use editing techniques like split screens that are common in rap videos. An establishing shot sets the scene in an estate, a frequent setting in UK rap videos. Mise-en-scene features baggy clothing and body warmers projecting a "hood" image, as seen in many rap videos. However, our video challenges conventions by not showing off jewelry and including still shots rather than solely performance shots.
Evaluation question 1
Our media product develops conventions found in typical rap music videos through editing, setting, and mise-en-scene. We use shots and editing styles seen in other rap videos to distinguish our video as a rap genre. We start with an establishing shot of an estate to set the location and background of the artist, as is common. Our clothing choices and inclusion of a car also conform to displaying wealth and "hood" image. However, we go against some conventions by not using jewelry props and including still shots rather than solely performance shots.
Media evaluation
The group conducted a focus group with 20 people to get feedback on their unfinished music video. Participants said the band shots had poor quality lip syncing and lighting. They decided to reshoot the band shots to improve quality. While the farm shots received positive feedback, they did not have time to reshoot. They removed a black and white effect from the farm shots based on feedback that it was negatively impacting the video. Participants also felt the use of the farm setting was unique for an indie rock genre video. The group agreed with feedback about issues with lip syncing and band shot quality, so chose to reshoot those parts.
How did you use media technologies in the construction and research, planning...
The student used various media technologies in planning, researching, and evaluating their coursework project of creating a music video. They used a digital camera, scanner, computer, movie maker, blogger, internet, Photoshop, Picnik, and Final Cut Express to plan shots, organize props and locations, research similar music videos, and understand the process of making a music video. They filmed at a local snooker club and booked a hall to film band performance shots. After editing in Final Cut Express, they evaluated the draft music video by getting feedback on Facebook and using multiple media formats.
How did you use media technologies in the construction and research, planning...
The student used various media technologies in planning, researching, and evaluating their coursework project of creating a music video. They used a digital camera, scanner, computer, movie maker, blogger, internet, Photoshop, Picnik, and Final Cut Express to plan shots, organize props and locations, research the music video process and similar works, and edit the final video. They also used Facebook to get feedback and evaluate if their video appealed to their target audience as intended.
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question 4
The team used various media technologies like DSLR cameras, HD filming cameras, and smartphones to efficiently create a music video, advert, and digipack for an artist. DSLR cameras took high quality pictures while HD cameras recorded smooth 1080p video. Smartphones were also utilized for convenience in recording small videos and footage.
Evaluation question 1
Our media product develops conventions of rap music videos through editing, setting, and mise-en-scene. We use editing techniques like split screens that are common in rap videos. An establishing shot sets the scene in an estate, a frequent setting in UK rap videos. Mise-en-scene features baggy clothing and body warmers projecting a "hood" image, as seen in many rap videos. However, our video challenges conventions by not showing off jewelry and including still shots rather than solely performance shots.
Evaluation question 1
Our media product develops conventions found in typical rap music videos through editing, setting, and mise-en-scene. We use shots and editing styles seen in other rap videos to distinguish our video as a rap genre. We start with an establishing shot of an estate to set the location and background of the artist, as is common. Our clothing choices and inclusion of a car also conform to displaying wealth and "hood" image. However, we go against some conventions by not using jewelry props and including still shots rather than solely performance shots.
Media evaluation
The group conducted a focus group with 20 people to get feedback on their unfinished music video. Participants said the band shots had poor quality lip syncing and lighting. They decided to reshoot the band shots to improve quality. While the farm shots received positive feedback, they did not have time to reshoot. They removed a black and white effect from the farm shots based on feedback that it was negatively impacting the video. Participants also felt the use of the farm setting was unique for an indie rock genre video. The group agreed with feedback about issues with lip syncing and band shot quality, so chose to reshoot those parts.
How did you use media technologies in the construction and research, planning...
The student used various media technologies in planning, researching, and evaluating their coursework project of creating a music video. They used a digital camera, scanner, computer, movie maker, blogger, internet, Photoshop, Picnik, and Final Cut Express to plan shots, organize props and locations, research similar music videos, and understand the process of making a music video. They filmed at a local snooker club and booked a hall to film band performance shots. After editing in Final Cut Express, they evaluated the draft music video by getting feedback on Facebook and using multiple media formats.
How did you use media technologies in the construction and research, planning...
The student used various media technologies in planning, researching, and evaluating their coursework project of creating a music video. They used a digital camera, scanner, computer, movie maker, blogger, internet, Photoshop, Picnik, and Final Cut Express to plan shots, organize props and locations, research the music video process and similar works, and edit the final video. They also used Facebook to get feedback and evaluate if their video appealed to their target audience as intended.
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Evaluate how ive worked on assignments ig123
1) The document discusses the completion of three assignments (IG1, IG2, IG3) for a music video production course. IG1 involved researching different music video styles and genres. IG2 focused on pre-production planning like scheduling filming. IG3 was shooting and editing the video.
2) Feedback was received on the initial cut, including re-shooting some unfocused clips and tightening editing. Adobe After Effects was used to add visual effects like a warping effect.
3) Overall the author was satisfied but would choose a longer track and conduct more pre-production research for future videos.
Evaluate how ive worked on assignments ig123
1) The document discusses the completion of three assignments (IG1, IG2, IG3) for a music video production course. IG1 involved researching different music video styles and genres. IG2 focused on pre-production planning like scheduling filming. IG3 was shooting and editing the video.
2) Feedback was received on the initial cut, including re-shooting some blurry clips and tightening editing. Adobe After Effects was used to add visual effects like a warping effect.
3) Overall the author was satisfied but would choose a longer track and conduct more pre-production research for future videos.
Question 4
Question 4 How did you use media technologies in the construction and research, planning and evaluation stages?
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Similar to Video Research 1
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Evaluation Presentation
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2) Feedback was received on the initial cut, including re-shooting some unfocused clips and tightening editing. Adobe After Effects was used to add visual effects like a warping effect.
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Evaluate how ive worked on assignments ig123
1) The document discusses the completion of three assignments (IG1, IG2, IG3) for a music video production course. IG1 involved researching different music video styles and genres. IG2 focused on pre-production planning like scheduling filming. IG3 was shooting and editing the video.
2) Feedback was received on the initial cut, including re-shooting some blurry clips and tightening editing. Adobe After Effects was used to add visual effects like a warping effect.
3) Overall the author was satisfied but would choose a longer track and conduct more pre-production research for future videos.
Question 4
Question 4 How did you use media technologies in the construction and research, planning and evaluation stages?
A2 Media Evaluation
- The author created a music video for the band The King Cheetah with a classmate, using the song "Squaddie Meat." They aimed to follow conventions of punk music videos like multiple locations, a performance aspect, and distinct punk fashion.
- An audience of 20 people provided feedback, mostly rating the video's authenticity positively and saying it followed conventions of typical music videos. Some expressed interest in learning more about the band.
- The author used equipment from college like cameras and the video editing software Final Cut Express to construct the project, and researched similar videos online during planning stages.
Personal evaluation powerpint
Travis Kerslake discusses how he used various media technologies throughout the creation of his music video portfolio project. He explains how he used a Facebook group to communicate with his group members. He also discusses the cameras, tripods, and lighting equipment used during filming to achieve the desired aesthetic and professional quality. Kerslake emphasizes the importance of color in his projects and how he matched the color schemes across his music video, website, and packaging design.
Charlotte a2 media evaluation
The document provides an evaluation of a music video created by Charlotte English for her A2 Media course. It discusses the planning process, including researching conventions of pop music videos. The original idea involved drug/alcohol scenes but these were difficult to film, so the concept changed to focus more on the relationship between the couple. Feedback was gathered from audiences on drafts to improve the narrative clarity and performance shots. Technologies like YouTube, Blogger, iMovie and Photoshop were used to construct, research, plan and evaluate the project. The final music video and accompanying materials like the album cover were well-received by audiences for following conventions of the genre.
Conventions of music videos
Power-point on research into the different conventions of music videos for my A2 Media Studies Coursework.
Question 4
Throughout the project, the group used various media technologies at different stages:
- During research, they used YouTube, Google, iTunes on smartphones and iMac to research music videos in their genre.
- They documented research on a blog using WordPress and Prezi to analyze findings and lyrics.
- For production, they used smartphones, GoPro, and Canon cameras to capture diverse shots.
- They edited footage using Final Cut Pro, adding effects like black and white and masking.
- Photoshop was used to edit images for the digipak, cropping subjects and changing backgrounds.
Evaluation
The document provides feedback on a music video project. It summarizes that the initial cut of the video lacked a clear narrative and wasn't fast-paced enough. Additional cuts and shots were added to improve the flow and pacing. Feedback also suggested tweaks to the accompanying digipak and promotional poster to make the images and layouts more cohesive and representative of the house/dance genre. New media technologies like YouTube, Photoshop and iMovie were utilized at different stages of research, planning, production and evaluation.
Evaluation
The document summarizes feedback received at various stages of producing a music video and related marketing materials. It discusses surveys that helped determine the genre and content. Rough cuts received feedback on technical issues like inconsistent costumes and jumpy editing that needed fixing. Later feedback focused on completing footage and green screen shots. The final product feedback praised connecting to the genre through style but noted quality issues. Advert and digipak feedback suggested improvements like higher quality images and adding more visual elements.
Music video final edit evaluation
This document provides an evaluation of a student's music video final project. It describes the various pre-production, production, and post-production tasks completed as part of the project, including researching music video styles, creating storyboards and schedules, shooting footage, and editing the video. The student learned skills like handling a camera, editing techniques, and adding effects. While the finished video achieved the goal of suiting the chosen song, the student notes areas for improvement like taking photos during filming and perfecting the syncing of clips to the music.
Personal evaluation
The document provides a personal evaluation of a music video the author created called "Away". It discusses how the music video both uses conventions of typical music videos, such as an artist lip syncing, but also challenges conventions through original shot angles, quick cuts, and unique transitions. The author aimed to capture the obscure trip-hop genre of the song through a visual style that presented the artist alone to match the lyrics about feeling distant. Feedback helped the author improve the pacing and ending. A range of media technologies were used in planning, producing, and promoting the music video, as well as creating a website and digital packaging to further develop the artist's imagery and themes.
Music Video Production Evaluation
The document provides an evaluation of the production process for a music video. It summarizes the strengths and weaknesses of the research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback. Key strengths included creating a storyboard and test reel that helped with planning, and using different shots and lighting. Key weaknesses were not analyzing enough similar music videos for inspiration, and not filming additional shots needed during editing. Based on peer feedback, the document agrees some shots could be slowed down or repeated less to improve flow.
Moteleola Makinde-Akanni Evaluation
The document provides an evaluation of a media project that included a music video, website, and CD cover. It discusses the use of conventions in each product. The music video used lyrics, lighting, and props consistent with R&B music videos. Shots showed different locations and camera techniques. The website and CD cover used consistent fonts and colors, and featured the artist's name and music. Feedback was received on the products from classmates and online. Media technologies like cameras, editing software, and the internet were used at all stages of the project for construction, research, and evaluation.
Eval
The document discusses how the media product challenges conventions of real music videos. It focuses on the conceptual category of music videos rather than narrative or performance to allow multiple interpretations. It also challenges the "hypodermic needle theory" by using ambiguity rather than giving a single meaning. Some of Andrew Goodwin's features of music videos are followed, like synchronizing lyrics and visuals, though the editing could be faster in one section. Audience feedback noted a desire for a conclusion, faster editing in one section, and that visuals/editing fit the song well overall. New media like YouTube, Photoshop and movie editing software were used in construction, research, planning and evaluation.
Evaluation task 4 - Editing
The document discusses various editing techniques used in creating a music video. It describes using cross-fades to smoothly transition between shots and convey the passage of time. Color correction and chroma-keying were used to create a more cinematic look and remove green screens. Slow motion was applied selectively to emphasize emotional moments. Feedback prompted stabilization of shaky handheld shots. Various software tools were leveraged to achieve professional results on a limited budget.
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Video Research 2
The document discusses techniques used in a music video that the author observed. It notes that each artist rapped individually, allowing the audience to focus on them. This was likely deliberate by the director for the audience to closely listen to what was being rapped. The author plans to use the same technique of having solo performances to focus attention. Additionally, close-up shots of artists' faces stood out, letting the audience see emotions. Close-ups will be used to show the main character's feelings during hardships to help the audience identify with how he feels.
Story Board
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Album magazine advertisement analysis
1) The Katy Perry advertisement depicts her posing in a garden setting wearing a revealing outfit to target both female and male audiences.
2) The Jay-Z advertisement features various musical instruments and uses contrasting red, white, and black colors to draw attention and represent the album's unique and fresh sound.
3) The Plan B advertisement suggests the album will have a hybrid genre through the artist's modern hairstyle and earring while holding a vintage microphone in a black and white photo, aiming to appeal to multiple audiences.
Lady gaga telephone postmodernism
The opening scene of Lady Gaga and Beyoncé's "Telephone" music video pays homage to Quentin Tarantino films like Pulp Fiction and Kill Bill through its stylistic elements and direct references. It imitates the font and colors from Pulp Fiction's opening credits and includes a scene of Lady Gaga being picked up in a yellow truck, like the "Pussy Wagon" from Kill Bill. The video also features product placement for Virgin Mobile and Lady Gaga's headphones. Through its 1950s aesthetic of using Coca-Cola cans as hair rollers, it engages in "bricolage" by manipulating period details. Lady Gaga's character takes on elements of the Bride
Album cd cover analysis
The album cover features a close-up of the artist's face showing half of his face to portray mystery while his name "Rick Ro$$" in gold font and glasses imply success. The black background makes the artist stand out. Song titles on the back mention money, suggesting the artist's music revolves around wealth. Target audience is young adult males inspired by Rick Ross's lifestyle.
The cover shows Rihanna nude with graffiti writing, displaying confidence. Words like "Faith" and "Happy" reflect on her life experiences. Tattoos and covered face imply seeking protection. Tracklist is handwritten to build connection. Target is young females who like pop music.
Snoop Dogg's name
Evaluation: Question 3
Def Jam specializes in hip-hop music and would be well-suited to distribute the author's music magazine electronically through phones and apps, as audience research found many people consume music on their phones. Choosing Def Jam would allow the magazine to reach a wider ethnic audience that engages with Def Jam's diverse artists. Distributing the magazine electronically through Def Jam could successfully reach their target audience of young adults interested in hip-hop.
Evaluation: Question 6
This document discusses the software tools the author used to create a music magazine. Google Blogger allowed the author to upload work and receive feedback to improve. Photoshop was the main editing software used to design the magazine covers and spreads. YouTube tutorials helped learn Photoshop features. Other tools like SlideShare, WhatsApp, Google Drive, and Windows Movie Maker supported tasks like sharing presentations, coordinating photo shoots, distributing surveys, and creating evaluation videos. Overall these free and easy to use digital tools were very helpful for the author's project.
Front cover and contents page drafts
The document discusses drafting two front cover and contents page sketches to experiment with layouts and pictures before creating the actual magazine pages. A draft allows experimenting with different designs and receiving feedback on how the final pages may appear when completed.
Front cover and contents page drafts
The document discusses drafting two front cover and contents page sketches to experiment with layouts and pictures before creating the actual magazine pages. A draft allows experimenting with different designs and receiving feedback on how the final pages may appear when completed.
Photos and Screen grabs new
The document discusses editing images for a magazine. It summarizes editing three images: cropping the background of the first image with Photoshop tools and applying a black and white filter to highlight gold details; cropping the second vertical image and lightening the face to fit the contents page; and cropping the two images on a double page spread, lightening one face and decreasing the opacity of the second to allow text to show through, to depict the artist's success.
Photos and Screen grabs
The document describes photo editing choices for a magazine spread. For the front cover, the artist makes direct eye contact and the background is cropped while applying black and white and erasing gold colors to showcase wealth and success. For the contents page, the vertical image shows strong posture and facial areas are lightened to match the dark color scheme. For the double spread, both images are cropped and one is lightened on the face while the other is enlarged behind text with decreased opacity to visualize success through confident poses.
Audience research
The document summarizes the results of a survey about music magazine audiences. It asked questions to determine demographics, how people consume music, discover new music, their music preferences, if they buy music magazines, what would encourage magazine purchases, and preferences for magazine covers, pricing, and frequency. Key findings include that most respondents were male, listened to hip-hop, discovered music online or through other media, thought magazine covers should feature images, and preferred magazines priced between £2-3 that are published monthly. The survey provided insight into designing a music magazine to meet audience needs and interests.
Audience Research
The document summarizes the results of a survey conducted to research the target audience for a new music magazine. Key findings include:
- Most respondents were male and consume music on their phones and through streaming online.
- Hip hop was the most listened to genre while R&B was the least.
- A majority do not purchase existing music magazines but said artist features would encourage buying a new magazine.
- Respondents preferred magazine prices between £2-3 and monthly publication frequency.
Sabotage dictionary
An audience research was conducted to determine the preferred title for a new hip-hop magazine among 16-25 year olds. The title 'Sabotage' received the most votes as it was found to be the most intriguing. The word 'sabotage' is defined as deliberately destroying or damaging something, especially for political or military advantage, with 'destroy' and 'damage' being common themes in hip-hop music as artists compete to be the best. Additionally, sabotage is linked to violence which is associated with hip-hop through gang brawls over music.
Music magazine ideas
The document provides information on the layout, design, and content for a music magazine, including section titles like "Big Bugz", "Hottest Tracks", artist names, images, and interviews. It also lists demographic information like the target age range of 16-25 and colors schemes incorporating red, grey, black, blue, gold, yellow, and white.
Music magazine ideas
The document provides information on layout and design elements for a music publication, including different shot sizes for images, titles for various sections like artist interviews and hottest tracks, font styles for typography, color schemes, target audience demographics, and descriptive words for the tone and content.
Buying a magazine
The Vibe magazine targets a young, urban demographic that follows hip-hop and R&B culture. It features music artists, actors, and entertainers in those genres. The magazine aims to reach this audience through various advertisements from brands, as well as stories about popular artists. It also promotes new album releases, concerts, and other entertainment events to keep readers informed.
Contents page
This document summarizes the key elements of multiple magazine contents pages. It describes the use of page numbers, bold titles, and brief descriptions to indicate to the audience that the page is a contents page. Images are included to represent different sections. Color schemes like black and white are used to convey meanings like power and purity. Main images of artists are analyzed, such as their posture, clothing, and implied messages about their success and personality.
Audience Feedback On Double Spread
Draft 1 of a magazine double spread received criticism from the author's teacher and classmates about including a floating car. For Draft 2, the author removed the car and only included their artist. They also changed the interview title from "HIP-HOP" to "THE FUTURE OF HIP-HOP" to focus on the artist being the next big star. Additionally, the author moved a smoke effect from the left page to the right to draw readers' attention when flipping through the magazine pages.
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