Our media product develops conventions of rap music videos through editing, setting, and mise-en-scene. We use editing techniques like split screens that are common in rap videos. An establishing shot sets the scene in an estate, a frequent setting in UK rap videos. Mise-en-scene features baggy clothing and body warmers projecting a "hood" image, as seen in many rap videos. However, our video challenges conventions by not showing off jewelry and including still shots rather than solely performance shots.