The document discusses how the magazine addressed and attracted its target audience of 16-30 year olds, predominantly males from lower-middle and working class backgrounds. Key tactics included: - Choosing a title ("Urban") and cover design with a cracked, urban-inspired font to appeal to this demographic. - Using cover lines about music reviews and exclusive news to attract readers interested in new music industry content. - Including photos of rappers on inside pages to feature genres like rap/hip-hop popular with the target audience. - Employing attention-grabbing headlines, photos, and quotes throughout the magazine to engage readers.