The document discusses audience research for a music video targeted at 14-24 year olds. It notes that this age group is heavily connected to technology and consumes music through various media like radio, TV, phones and the internet. Research showed that while radio is still dominant for music discovery overall, YouTube is the top source for music among teens, with 64% listening on the site compared to 58% on radio. Therefore, the document concludes the music video should be promoted online, through platforms like YouTube, Facebook and Twitter, to reach a global mass audience of 14-24 year olds connected through social media.

2. When conducting my audience research, I wanted
a specific audience to 14 – 24 year olds as I
believe this is the time when ‘love’ is a big aspect
in people’s lives at this age. Also, many students
listen and watch different types of genre’s of
music on different media texts e.g. Radio, TV,
Phones, Internet etc whereas the older generation
do not tend to be linked up to the technology like
students are, giving me a wide variety for my
music video to be based upon.

6. ⁻ The Music 360 Report takes a look at how music lovers are discovering and
listening to music, in an age with a plethora of options for consumption. The
report found that radio is still dominant when it comes to discovering new music,
with 48 percent of people discovering music most often thought the radio,
followed by 10 percent discovering music most often through friends or relatives
and 7 percent discovering music most often through YouTube.
⁻ However, when you look at a sample of teens you find that YouTube has a lot
more ratings. YouTube was the number one source for teens for listening to
music, with 64 percent of teens listening to music through the video site. 58
percent of teens listen to music on the radio, 53 percent of teens listen to music
through iTunes and 50 percent of teens listen to music on CD. It is not evident
whether teens use YouTube for discovery or just for listening, though.
⁻ With this in mind, I decided that my song will not be involved on the radio as
much as softwares would such as YouTube as YouTube has a lot better ratings
than the radio. Usually, the radio gets played when students are in the car, on
the bus etc, however, it does not have higher ratings than softwares.

7. In relation to my music video, I thought the best
way to promote my product would be over the
internet. Softwares such as YouTube, Facebook,
Twitter etc all lead to the aim to a mass audience.
As every one of these social networking sites are
global websites, via web 2.0 we are all able to
interact with one another’s videos and comment
and like about the video which shows that because
my product will be on universal softwares, I will get
mixed reviews from all over the world at the ages
14-24.