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Audience Research

Saw VI - 18
The Grudge (2004) - 15
Paranormal Activity - 15
The Omen (2006) - 15
30 Days of Night - 15
28 Weeks Later - 18
The Shining - 15
Shaun of the Dead - 15
The Exorcist - 18
The Strangers - 15

The most common certificate that we found was 15, this
might mean that horror film directors are aiming their films
towards teenagers.
Suitable only for 15 years and over
No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or
buy a ‘15’ rated video work.
Discrimination
The work as a whole must not endorse discriminatory language or behaviour.
Drugs
Drug taking may be shown but the film as a whole must not promote or encourage drug
misuse. The misuse of easily accessible and highly dangerous substances (for example,
aerosols or solvents) is unlikely to be acceptable.
Horror
Strong threat and menace are permitted unless sadistic or sexualised.
Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on
detail which could be copied. Easily accessible weapons should not be glamorised.
Language
There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for
example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of
the strongest language is unlikely to be acceptable.
Nudity
Nudity may be allowed in a sexual context but without strong detail. There are no constraints
on nudity in a non-sexual or educational context.
Sex
Sexual activity may be portrayed without strong detail. There may be strong verbal references
to sexual behaviour, but the strongest references are unlikely to be acceptable unless
justified by context. Works whose primary purpose is sexual arousal or stimulation are
unlikely to be acceptable.
Theme
No theme is prohibited, provided the treatment is appropriate for 15 year olds.
Violence
Violence may be strong but should not dwell on the infliction of pain or injury. The strongest
gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also
unlikely to be acceptable. There may be detailed verbal references to sexual violence but any
portrayal of sexual violence must be discreet and have a strong contextual justification.

http://www.bbfc.co.uk/classification/guidelines/15-2
Audience research

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Audience research

  • 1. Audience Research Saw VI - 18 The Grudge (2004) - 15 Paranormal Activity - 15 The Omen (2006) - 15 30 Days of Night - 15 28 Weeks Later - 18 The Shining - 15 Shaun of the Dead - 15 The Exorcist - 18 The Strangers - 15 The most common certificate that we found was 15, this might mean that horror film directors are aiming their films towards teenagers.
  • 2. Suitable only for 15 years and over No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work. Discrimination The work as a whole must not endorse discriminatory language or behaviour. Drugs Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable. Horror Strong threat and menace are permitted unless sadistic or sexualised. Imitable behaviour Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised. Language There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable. Nudity Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context. Sex Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable. Theme No theme is prohibited, provided the treatment is appropriate for 15 year olds. Violence Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification. http://www.bbfc.co.uk/classification/guidelines/15-2