The document summarizes the plot of a short film about three teenagers who explore an abandoned farm. As they explore, one of the friends mysteriously disappears while the others hear a strange flute tune. Clues are presented like a line of randomly parked caravans and the flute tune played before the disappearance, but no explanations are given. The purpose is to pique audience interest with these mysteries and make them want to watch more to find the answers.

1. How did
attract/address
your audience?
AS Media Evaluation
Molly Beecham & Jess Hunt

2. • Because we didn‟t have any movie posters or trailers to
advertise our movie, we just had to 2 minute introduction
to draw people in.
• Our film revolves around a group of three teenagers; one
girl and two boys, all around the age of 15-16. They are
first seen walking up to an abandoned looking
location, they explore. However, as they are exploring the
unknown, one of the friends mysteriously
disappears, leaving the others puzzled.
The Storyline (synopsis)

3. • At the beginning of the intro, they are seen walking up and through the
farm. The farm is abandoned. They do not know why the place is
deserted, therefore it will most likely be answered during the rest of the
movie. But for now, it is a mystery the the characters and the audience.
• Clues are presented throughout; for example, the line of caravans
randomly parked. Even the group are puzzled by them (“What are these
doing here?”). This could be important or it could just another feature to
add to the already spooky atmosphere.
• Later on in the film, we see one of the characters disappear.
However, just before this happens we hear a mysterious flute
tune, separate from the background music. They are obviously linked but
there is no inclination as to how or why he has disappeared. This is the
main question posed throughout the intro.
The Mysteries presented

4. • Because we have presented lots of mysteries, the audience would hopefully
be asking themselves questions;
„Why are the caravans there?‟ „Do they have any relevance?‟
„What is the flute tune?‟
„Why did he disappear when heard the tune?‟
„Why are they there in the first place?‟
• We feel that we have not made the intro to confusing, that it would put the
audience off watching the rest, but have given them enough clues for them to
wonder and perhaps make their own assumptions. If they have made their
own assumptions, then hopefully they would want to watch on the see if they
are right and to find our what has really happened.
• Our hope is that they would be hooked on the mysteries and unanswered
questions.
Why would people want
to watch our film?