This evaluation summarizes the student's final project video bidding for Sunderland to be the UK City of Culture 2025. The student discusses their planning process and intentions for the video to showcase Sunderland from history to present through visuals and stories. The student analyzes how their video aligns with communication theories around personal identity, relationships, media messages, and regional identity. Research on the client, audiences, and similar projects informed video content and targeting. Overall, the student believes the video effectively promotes Sunderland's culture, arts, and development for the City of Culture bid while addressing some minor weaknesses in narration.