This document summarizes David Garvin's work on product quality. It outlines five approaches to defining quality, including transcendent, product-based, user-based, manufacturing-based, and value-based. It also details eight dimensions of quality: performance, features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality. Finally, it discusses the strategic importance of quality and correlates such as the relationships between quality and price, advertising, market share, profitability, and cost.
Digital Marketing Omnichannel Training in DubaiMichael Leander
Training in Dubai: Digital Marketing & Omnichannel Marketing Training delivered by Michael Leander. Contact to get more information about this Dubai Training program.
Boost your email marketing and marketing automation results by over 17%. Work with Michael Leander one-on-one. He is one of the earliest email marketing pioneers
His email marketing experience started in 1996. He has been using marketing automation back before the term became popular.
With his extensive background in anything to do with direct marketing and digital marketing, he can assist your organization on many levels. From strategy over creation to execution and measurement.
Find his contact details in the slides.
Innowave Summit Keynote Presentation Michael LeanderMichael Leander
Michael Leander keynote speaker presentation at Innowave Summit in Varna, Bulgaria.
Martech and innovation conference attended by around 3.000 attendees. #innowavesummit #michaelleander
State of Email Marketing Europe - Email marketing and marketing automation re...Michael Leander
Report for the state of email marketing and marketing automation in Europe. Includes comparative data between several countries in Europe.
Includes expert tips and suggestions from leading email marketing and marketing automation practitioners including Dave Chaffey, Drayton Bird, Dela Quist, Michael Leander and other great practitioners.
Published by Markedu with support from GIDMA
Digital Business Transformation Workshop in RwandaMichael Leander
Digital Business Transformation Workshop in Kigali, Rwanda. A one-day event for executives.
Attend this workshop in Kigali to fuel high ROI growth for your business.
Digital Business Transformation Workshop in KigaliMichael Leander
The Executive Digital Business Transformation Workshop in Kigali is designed to help executives plan their digital transformation.
The rise of digital will most certainly impact your business. The question is not if, but when.
This workshop is aimed at leaders who want to stay ahead of the curve. Attending the Executive Digital Business Transformation workshop will give you the insight, tools and strategies you need to craft a winning digital business transformation plan.
Invitation til marketing automation netværksmøde i Danmark. Mød ligesindende, der arbejder med at få succes med marketing automation, email marketing og data-driven marketing.
Gruppen mødes 6 gange årligt.
This document summarizes David Garvin's work on product quality. It outlines five approaches to defining quality, including transcendent, product-based, user-based, manufacturing-based, and value-based. It also details eight dimensions of quality: performance, features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality. Finally, it discusses the strategic importance of quality and correlates such as the relationships between quality and price, advertising, market share, profitability, and cost.
Digital Marketing Omnichannel Training in DubaiMichael Leander
Training in Dubai: Digital Marketing & Omnichannel Marketing Training delivered by Michael Leander. Contact to get more information about this Dubai Training program.
Boost your email marketing and marketing automation results by over 17%. Work with Michael Leander one-on-one. He is one of the earliest email marketing pioneers
His email marketing experience started in 1996. He has been using marketing automation back before the term became popular.
With his extensive background in anything to do with direct marketing and digital marketing, he can assist your organization on many levels. From strategy over creation to execution and measurement.
Find his contact details in the slides.
Innowave Summit Keynote Presentation Michael LeanderMichael Leander
Michael Leander keynote speaker presentation at Innowave Summit in Varna, Bulgaria.
Martech and innovation conference attended by around 3.000 attendees. #innowavesummit #michaelleander
State of Email Marketing Europe - Email marketing and marketing automation re...Michael Leander
Report for the state of email marketing and marketing automation in Europe. Includes comparative data between several countries in Europe.
Includes expert tips and suggestions from leading email marketing and marketing automation practitioners including Dave Chaffey, Drayton Bird, Dela Quist, Michael Leander and other great practitioners.
Published by Markedu with support from GIDMA
Digital Business Transformation Workshop in RwandaMichael Leander
Digital Business Transformation Workshop in Kigali, Rwanda. A one-day event for executives.
Attend this workshop in Kigali to fuel high ROI growth for your business.
Digital Business Transformation Workshop in KigaliMichael Leander
The Executive Digital Business Transformation Workshop in Kigali is designed to help executives plan their digital transformation.
The rise of digital will most certainly impact your business. The question is not if, but when.
This workshop is aimed at leaders who want to stay ahead of the curve. Attending the Executive Digital Business Transformation workshop will give you the insight, tools and strategies you need to craft a winning digital business transformation plan.
Invitation til marketing automation netværksmøde i Danmark. Mød ligesindende, der arbejder med at få succes med marketing automation, email marketing og data-driven marketing.
Gruppen mødes 6 gange årligt.
EDDM Awards - Email marketing and data driven marketing awards EMEAMichael Leander
The rules, categories and deadlines for the EDDM Awards - Email Marketing and Data-Driven Marketing Awards for EMEA.
The EDDM Awards is organized by Markedu. Brands and agencies from all over Europe, Africa and the Middle East are eligible to participate.
Email Marketing Assessment Template for SuccessMichael Leander
This document provides an assessment guide for email marketing and marketing automation. It outlines key areas to evaluate, including business objectives, signup processes, content strategy, permission and privacy practices, deliverability, audience segmentation, and messaging design. The assessment is intended to analyze an organization's current practices, identify opportunities for improvement, and provide actionable recommendations and a plan to achieve marketing goals.
Social media and analytics masterclass in Mumbai and Delhi. Delivered by Michael Leander, organized by Programic Asia. Learn how to achieve high ROMI on social media.
Digital Marketing Masterclass Nairobi in KenyaMichael Leander
Digital Marketing Masterclass in Nairobi, Kenya. Two days of digital marketing tips and tips. Delivered by experts.
The workshop format is highly engaging with emphasis on sharing methodologies, tips and tricks attendees can implement right away.
5 Critical Skills for Digital Marketing CareersMichael Leander
These are 5 of the critical skills to succeed in a digital marketing career. From the Upgrad.com (India) webinar entitled #5 Critical Skills for Digital Marketing Careers".
The second cohort cna join The Chartered Marketing Analyst Course taking place in Nairobi, Kenya. The 5 day marketing course promises to be intensive, highly engaging and lots of fun.
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMichael Leander
The Mobile marketing and digital marketing masterclass is a 2 day, highly interactive and engaging marketing masterclass. It takes place in Nairobi, Kenya. The masterclass is delivered by Michael Leander and organized by A.B.M.C International.
The Marketing Analyst Course is a 5 day chartered marketing analyst course taking place in Dubai. Check brochure for more information and learn why you should attend this course
Digital and mobile marketing masterclass TanzaniaMichael Leander
The document advertises a two-day Digital Marketing Masterclass taking place on June 20-21, 2016 in Dar es Salaam, Tanzania. The masterclass will be led by marketing expert Michael Leander and cover key topics in digital and mobile marketing like content marketing, SEO, social media strategy, and mobile marketing. Attendees will learn practical tips and examples to improve their digital marketing efforts and drive better results. The event is organized by Access Business Management Conferencing International and will provide attendees a certificate of completion.
Kenya Chartered Marketing Analyst Certificate CourseMichael Leander
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Fixing your email- and data driven marketing - on demand contentMichael Leander
This document provides information about a free webinar recording on fixing email and data driven marketing that was held on March 31, 2016 with Michael Leander. It thanks the listener for their time and provides additional links for more information on DialogSummit, Michaelleander.me, and the webinar recording from the E-Mail-Marketing-Forum and marketingbörse events with Michael Leander.
Data driven marketing and email marketing conferenceMichael Leander
The DialogSummit is an important conference on data driven marketing and email marketing. Featuring two language tracks - English and German - you can meet acknowledged email marketing and data driven marketing experts such as Dietmar Dahmen, Kath Pay, Michael Leander, Dela Quist, Jordie van Rijn, Tamara Gielen, Gregor Wolf, Dr. Torsten Schwarz and many, many others.
It takes place in Frankfurt, Germany on 3rd May 2016. The day before you can attend a data driven marketing masterclass in English and several email marketing workshops in German.
More here http://www.dialogsummit.de
Tips til bedre email markedsføring - fra Markedu webinar på danskMichael Leander
Slides fra Markedu webinaret "Tips til bedre email markedsføring". Email marketing tips" på dansk. Præsentationen fokuserede på indhold, email frekvens og data hygiejne.
Email kommunikation handler om at opnå en balanceret OTS - Opportunity To See. Derfor skal frekvens øges.
http://www.michaelleander.me
Marketing Trends Think Tank for Retailers in ChinaMichael Leander
Program for Marketing Trends Think Tank for Retailers in China - Data-collection & Utilization for Customer Loyalty.
Organized by Ignite - part of Messe Frankfurt China.
Advertising to millennials and the four segmentsMichael Leander
This document segments millennials into four groups based on lifestyle and spending habits:
1) Struggling Aspirationalss are health-conscious and budget-minded, appealing to promotions and membership deals.
2) Successful Homeowners are the highest earning millennials and most likely to own homes, responding well to video advertising.
3) Active Affluents are families who enjoy outdoor activities and travel, best reached through mobile campaigns.
4) Comfortable TV Watchers love television and tend toward Republican views; deeper data analysis could reveal niche interests.
The document recommends marketing strategies for each group and notes industries heavily advertising to millennials.
Retail marketing strategies from Middle East Retail ForumMichael Leander
Clipping from coverage of the Middle East Retail Forum Marketing Conclave in Dubai. Mentioning Michael Leander (speaker), Leonard Otto, retail expert Simon Hathaway, Shawn Sipman, Natasha Rockstrom, Nandakumar Vijayan, Kritika Rawat and others.
Retail marketing strategies for Middle East and moreMichael Leander
Clipping from Middle East Retail Forum taking from the Images Annual Edition mentioning Michael Leander (speaker) and many retail owners and CEO's of retail businesses in the Middle East
Integrated Digital Marketing Workshop Kuala LumpurMichael Leander
Program for the integrated digital marketing workshop in Kuala Lumpur, Malaysia. Organized by IBN International. Get in touch to learn more http://www.michaelleander.me
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
EDDM Awards - Email marketing and data driven marketing awards EMEAMichael Leander
The rules, categories and deadlines for the EDDM Awards - Email Marketing and Data-Driven Marketing Awards for EMEA.
The EDDM Awards is organized by Markedu. Brands and agencies from all over Europe, Africa and the Middle East are eligible to participate.
Email Marketing Assessment Template for SuccessMichael Leander
This document provides an assessment guide for email marketing and marketing automation. It outlines key areas to evaluate, including business objectives, signup processes, content strategy, permission and privacy practices, deliverability, audience segmentation, and messaging design. The assessment is intended to analyze an organization's current practices, identify opportunities for improvement, and provide actionable recommendations and a plan to achieve marketing goals.
Social media and analytics masterclass in Mumbai and Delhi. Delivered by Michael Leander, organized by Programic Asia. Learn how to achieve high ROMI on social media.
Digital Marketing Masterclass Nairobi in KenyaMichael Leander
Digital Marketing Masterclass in Nairobi, Kenya. Two days of digital marketing tips and tips. Delivered by experts.
The workshop format is highly engaging with emphasis on sharing methodologies, tips and tricks attendees can implement right away.
5 Critical Skills for Digital Marketing CareersMichael Leander
These are 5 of the critical skills to succeed in a digital marketing career. From the Upgrad.com (India) webinar entitled #5 Critical Skills for Digital Marketing Careers".
The second cohort cna join The Chartered Marketing Analyst Course taking place in Nairobi, Kenya. The 5 day marketing course promises to be intensive, highly engaging and lots of fun.
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMichael Leander
The Mobile marketing and digital marketing masterclass is a 2 day, highly interactive and engaging marketing masterclass. It takes place in Nairobi, Kenya. The masterclass is delivered by Michael Leander and organized by A.B.M.C International.
The Marketing Analyst Course is a 5 day chartered marketing analyst course taking place in Dubai. Check brochure for more information and learn why you should attend this course
Digital and mobile marketing masterclass TanzaniaMichael Leander
The document advertises a two-day Digital Marketing Masterclass taking place on June 20-21, 2016 in Dar es Salaam, Tanzania. The masterclass will be led by marketing expert Michael Leander and cover key topics in digital and mobile marketing like content marketing, SEO, social media strategy, and mobile marketing. Attendees will learn practical tips and examples to improve their digital marketing efforts and drive better results. The event is organized by Access Business Management Conferencing International and will provide attendees a certificate of completion.
Kenya Chartered Marketing Analyst Certificate CourseMichael Leander
The document advertises a marketing analyst training course offered by Access Business Management Conferencing International Ltd. The 4-day course held in Nairobi, Kenya from June 13-16, 2016 provides certification as a Chartered Marketing Analyst from the Global Academy of Finance and Management. The course aims to help attendees better understand changing marketing environments and gain competitive advantages. It covers topics such as marketing strategy, research, consumer behavior, branding, and relationship marketing. Attendees will learn practical skills to proactively contribute to marketing success. The course is taught by an award-winning marketer and trainer with extensive international experience.
Fixing your email- and data driven marketing - on demand contentMichael Leander
This document provides information about a free webinar recording on fixing email and data driven marketing that was held on March 31, 2016 with Michael Leander. It thanks the listener for their time and provides additional links for more information on DialogSummit, Michaelleander.me, and the webinar recording from the E-Mail-Marketing-Forum and marketingbörse events with Michael Leander.
Data driven marketing and email marketing conferenceMichael Leander
The DialogSummit is an important conference on data driven marketing and email marketing. Featuring two language tracks - English and German - you can meet acknowledged email marketing and data driven marketing experts such as Dietmar Dahmen, Kath Pay, Michael Leander, Dela Quist, Jordie van Rijn, Tamara Gielen, Gregor Wolf, Dr. Torsten Schwarz and many, many others.
It takes place in Frankfurt, Germany on 3rd May 2016. The day before you can attend a data driven marketing masterclass in English and several email marketing workshops in German.
More here http://www.dialogsummit.de
Tips til bedre email markedsføring - fra Markedu webinar på danskMichael Leander
Slides fra Markedu webinaret "Tips til bedre email markedsføring". Email marketing tips" på dansk. Præsentationen fokuserede på indhold, email frekvens og data hygiejne.
Email kommunikation handler om at opnå en balanceret OTS - Opportunity To See. Derfor skal frekvens øges.
http://www.michaelleander.me
Marketing Trends Think Tank for Retailers in ChinaMichael Leander
Program for Marketing Trends Think Tank for Retailers in China - Data-collection & Utilization for Customer Loyalty.
Organized by Ignite - part of Messe Frankfurt China.
Advertising to millennials and the four segmentsMichael Leander
This document segments millennials into four groups based on lifestyle and spending habits:
1) Struggling Aspirationalss are health-conscious and budget-minded, appealing to promotions and membership deals.
2) Successful Homeowners are the highest earning millennials and most likely to own homes, responding well to video advertising.
3) Active Affluents are families who enjoy outdoor activities and travel, best reached through mobile campaigns.
4) Comfortable TV Watchers love television and tend toward Republican views; deeper data analysis could reveal niche interests.
The document recommends marketing strategies for each group and notes industries heavily advertising to millennials.
Retail marketing strategies from Middle East Retail ForumMichael Leander
Clipping from coverage of the Middle East Retail Forum Marketing Conclave in Dubai. Mentioning Michael Leander (speaker), Leonard Otto, retail expert Simon Hathaway, Shawn Sipman, Natasha Rockstrom, Nandakumar Vijayan, Kritika Rawat and others.
Retail marketing strategies for Middle East and moreMichael Leander
Clipping from Middle East Retail Forum taking from the Images Annual Edition mentioning Michael Leander (speaker) and many retail owners and CEO's of retail businesses in the Middle East
Integrated Digital Marketing Workshop Kuala LumpurMichael Leander
Program for the integrated digital marketing workshop in Kuala Lumpur, Malaysia. Organized by IBN International. Get in touch to learn more http://www.michaelleander.me
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
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However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
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Introduction
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Evaluation Customer Loyalty Webinar 18 Nov2008
1. EVALUATION
Customer loyalty and customer
retention web-seminar
Featured speaker:
Peter Winther, Winholistic
http://www.winholistic.dk
2. Summary loyalty & retention marketing web-seminar
18th. November 2008
• 31 people from 17 countries joined this FEDMA
and Fokus Integrated web-seminar
• 19 people showed-up
• 18 received an evaluation email
• 28% did not respond
• 13 started and 12 completed the evaluation
• Here are the results
3. ”Evaluate the speakers”
1 is bad – 7 is best
Evaluation of the speakers
Peter Winther Jørgen Andreassen
Overall score
5,17
Relevance
was well over
4,00 average
5,08
Overall
4,92
4,92
Speech
5,00
5,08
Contents
4,67
4. The marketing of the event was received quite
well – room for technical improvements
More than 46%
thought that the
marketing process
was outstanding
5. 67% are likely to recommend the customer
loyalty and retention marketing web-seminar
6. Mixed feedback on the web-seminars ability to
meet expectations
1 out of 4 attendees
expectations were
not fulfilled
7. Selected constructive feedback
pls work on the voice level, intonation tactics of the
presenter in order to be more interactive and
interesting; always translate abbreviations; I had the
feeling that the company presentation time was a bit
longer, maybe we were 2 impatient for the case study.
That was my first web seminar and I enjoy it.
I wouldn't say that it blew me away because I have
been digging into the subject for some time. However,
what I did gain from it was a more profound
A very interesting understanding of what can/should be focused on. The
information communicated is invaluable and will
seminar for a pharma certainly help me to develop the loyalty strategy for my
marketer company
need to work on technical quality (sound)
presentations could be crisper, more to the
point, shorter! could be more interactive -- i.e.
do mini-surveys in-between with the
participants on themes that are presented.
8. Moving forward
• Great feedback, thank you. We will use it to improve the next web-
seminars
• In 2009 members of the Marketingboss group on Xing can look
forward to more interesting web-seminars
• We will particularly work on;
– Training of speakers to prepare speakers for the ”odd” experience it is
speaking on a web-seminar for the first time (really, it is much like speaking to
the wall – it takes getting used to)
– The length of web-seminars
– Sound and technical issues – but we won’t be able to fix all of them as there
are too many prerequisites involved in order for every single participant to
enjoy the exact same flawless experience
9. Marketing learnings by Michael Leander
• Conversion from signup to attendance is a real issue with web-
seminars as it is with regular seminars. We only converted 61% . We
can do better.
– More reminders?
– Communicate 1to1 with people outside the time zone?
– Create bigger expectations with a risk that expectations won’t be fulfilled?
– Incentivize show-up? Certificate of Attendance?
• Communicating the time of event to people in many countries is a
challenge.
• Teasers?
• Stay tuned: http://www.fokusintegrated.com/meemoo2/