Ryan is a university student who enjoys attending concerts and festivals. He has diverse musical tastes including rock, indie, rap and pop artists. To fund his hobbies and purchases like games and clothes, Ryan works part-time while studying. He socializes with friends discussing new music and bands. A new magazine called Shockwave would appeal to Ryan with its low price, variety of music genres and stories on popular new artists.

2. Readers Bio:
Ryan is a late teen/early twenties university student with a passion for music. He carries his iPod wherever he goes and is
always looking to go to as many gigs as he possibly can. He has been to many festivals in the past where he enjoys wide a
range of music, showing an interest in most genres but mainly rock/indie. His favourite bands consist the likes of Muse,
Arctic Monkeys and Kasabian however he also enjoys artists such as Eminem and Tinie Tempah. He has a small part time
job, along side studying to earn money for future luxuries and also for treating himself to items such as an Xbox 360, new
branded clothes, the occasional takeaway meal and an up to date phone. He also enjoys social activities such as playing
football and attending the cinema with his workmates and university goers. A typical social talking point amongst his friends
(male and female) includes new, up to date, popular music and also upcoming bands/genres. Shockwave perfectly meets
his interests with a cheap price, wide range of music and a variety of popular and new, up to date, music stories. Although
he is male, his friends of the opposite sex would also enjoy this magazine
as there are no gender specific stories. The images above are examples of RETURN TOMAIN SLIDE
typical items/brands that a reader might own/enjoy for entertainment.

3. PART 1 - FRONT COVER The front cover image that I have chosen is deliberately different to a
regular studio shot of a band/artist as I feel that this ‘action’ image will
help make my target audience be more attracted to it over other
magazines as a live scenario is something that they would be
interested in.
Kerrang magazine has
influenced me a lot in the
designing of my media
product as they use
Most other
interesting layouts and
magazine in the
concepts that I have
music genres have
added to to attract my
unvaried mastheads
target audience, such as
with lack of an
the use of free posters
interesting font or
included with the
effects to make
magazine to entice
them stand out,
readers, especially fans
which I would hope
of the particular artists
that my younger
featured, in my case, The
audience would
Pretty Reckless.
favour over other
products in the
same market. If you
compare my
magazine to the
other example of
the KERRANG!
magazine on the
right, mine is much
more eye catching
with a higher range The price of my product is slightly cheaper than NME (£2.30) and a
of interesting lot cheaper that Q (£3.99) at £2.20. This means that my target
colours. audience of students/young adults will be able to afford my
magazine with the money they earn from part time work or EMA
payments.
PART 2

4. PART 2 - CONTENTS PAGE I have taken inspiration from Drummer magazine as the target
audience from both magazines are fairly similar but do have
differences. I have have used a similar layout as I found it interesting
to look at but I have also added my own techniques.
A recurring theme
throughout my
magazine is the use
of the colour red as
it has proven
popular in
contender
magazines such as
NME or Q. I have The photo that I have
also used many chosen to use here,
other neutral similar to the front cover
colours to appeal to image, not only works
both genders. This well with the layout of
shows that my the page, but it would
target audience will also attract the male
be interested in the audience of the magazine
colour scheme of as this a typical example
my magazine. of a ‘hot’ celebrity that
teenagers will be
interested in.
I have used a variety of
current and interesting
and also simple fonts
in my magazine as a lot
of my audience will be
The use of a rapper teenagers/young
as one of the main adults who appreciate
stories to feature modern fonts.
on my contents
page shows how
Also from the Drummer magazine, I have tried to
the diversity that
replicate the effect of a fabric/texture used in the
my product has to
background and also over the main images which will
offer that my
hopefully make my audience more interested in my
audience, who
magazine as it is a relatively unique technique.
have a wide range
musical taste, will
appreciate.
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