This document summarizes Megan Fisher's media product evaluation. The product is a music magazine called "Ego" targeting teenagers. It uses photographs taken in music and media studios as well as on a college campus to achieve an urban feel. Photoshop was used to improve image quality. Celebrities were portrayed using props like guitars and headphones to look like pop stars. Both male and female white British teenage models were featured to attract a wider audience. The magazine would be distributed by a publisher like the music magazine Vibe. Through the process, Megan learned photography, photo editing, and improved her shot types from her preliminary work.

1. EvaluationMegan Fisher

2. In what ways does your media product use, develop or challenge forms and conventions of real media products? Masthead: the name ‘Ego’ relates to celebrities which are known for having huge ego’s. Genre: Music MagazineThe images used within my magazine were taken in 3 different locations; Media studio

3. Music studio

4. Outside on college site I decided to take my photographs in these particular settings as they link into my music genre, creating an urban feel and a sense of realism. Accents Euro Capture it by Magique Fontswww.dafont.comBoth the brightness/contrast tool and the magic wand on Photoshop were used to improve the quality of these images. Costumes and props/iconographyGuitarHeadphonesClose Up Wide ShotsThese props were used to achieve the ‘pop-star’ look – creating the sense of real artists, which then becomes more believable.Long ShotBoth Melanie and Sam wore the latest fashionable clothes as celebrities spend most of their time ‘attending to their looks’ - always looking their best. Melanie: ‘’Musicis NOW my life’’ Main Story

5. How does your media product present particular social groups? The social groups represented are older teenagers, both male and female. Of which are middle class and white British.James BluntPixie LottMelanie TattlerSam StewardThis audience profile is an example of the demographic. StereotypeAudience Profile! Name: Lydia Durkin Gender: Female Age: 16, student Class: Middle class Race: White BritishI have used both male and female teenage models which then attract a wider audience, as it appeals to both genders. Melanie and Sam are both white British which is then reflective of the British media.

6. What kind of media institution might distribute your media and why?My magazine is based on VIBE magazineSIMILARMoney to publish this magazine would come from sponsors.Publisher: Len Burnett Vibe is a music and entertainmentmagazinefounded by producerQuincy Jones. The publication predominantly featuresR&Bandhip-hop music artists, actors and other entertainers.

7. Who would be the audience for your media product?Shop at:Interested in:Favourite TV programmes:Audience Profile! Name: Lydia Durkin Gender: Female Age: 16, student Class: Middle class Race: White British

8. How did you attract/address your audience?Genre Conventions:Guitar