The media product challenges and develops conventions of real horror film trailers and films. It takes conventions like jump scares from trailers and recreates standard horror title sequences. The main influences were the plots of "The Strangers", which provided the desolate setting and character terrorization, and "Sinister", which influenced the dark setting, short scene transitions, and editing style. The media product adheres to horror conventions like having a lonely setting, splitting scenes with transitions, and using tense music.