SlideShare a Scribd company logo
1 of 11
How research impacted our
ideas
Why research is important
• Research has been incredibly important throughout our project. For
example at the very beginning, one of the first pieces of research we
conducted was looking at the key genre conventions of horror. This
was so important for us to know as our trailer was going to be a
horror trailer and in order to make it scary and recognisably a horror,
we needed to fit the conventions. Although, having studied horror
films in class we decided we wanted to push the boundaries and be
unique which means that our trailer doesn’t fit all conventions of the
horror genre. Our research enabled us to do this.
D.I.S.T.I.N.C.T
• Don’t
• Ignore
• Setting
• Technical codes
• Iconography
• Narrative
• Characters
• Themes
Setting
• The setting is where the film is located. Researching
the setting of horror films is incredibly important
because we need to know the types of places that
our audience will find scary in order to make a good
trailer.
• After obtaining research on the setting it later
impacted our decision to have our trailer set at a
local marsh due to the fact that it is quiet and out of
the way. A marsh also has quite an eerie feel to it
which will make our trailer scary.
• Horror films are usually set in abandoned, isolated
and creepy locations often at night to make the
atmosphere eve creepier. It plays on the audiences
fears to make them terrifying, such as
claustrophobia and fear of the dark.
• For example the horror film ‘The Cabin In The
Woods’ (2012) is set in an old, creepy, dark cabin
located in the middle of a wood, far away from any
civilization.
Technical Codes
• We found in our research that the camera work used in horror
films is expressive, this is done by using canted angles, or even
hand-held camera shots.
• The lighting is almost always low key making it dramatic and
moody.
• Low contrast colours are used because they are gloomy.
• Selective focus is also used in horror films to make the audience
look at the most important subject.
• It was so important to have researched the mise-en-scene in
preparation of filming our trailer because horror trailers use
specific technical codes in comparison to other genres. After our
research we knew exactly what shots and lighting to use in
order to fit the horror genre.
• A good example of a horror film which used great camera angles
is ‘The Blair Witch Project’ (1999). This is because throughout
the film a handheld camera was used which makes the shots
jerky, adds realism, and makes the audience feel as though they
are part of the scene.
Iconography
• After researching the iconography of horror films we found
that the mise-en-scene was easily identifiable.
• Lighting plays an important part and most horror films consist
of low-key lighting. Low-key lighting creates shadows. This
means the viewers have a restricted view and cant quite see
everything that’s going on in the picture, which makes it scary.
• We also found that props are used a lot in horror films, the
most out of all the genres. This is because props are used as
phallic murder weapons and the audience expect to see blood
and gore (depending on the type of horror film), and in order
to show the audience this props are needed.
• An example of a film which used a phallic murder weapon is
‘Psycho’ (1960).
• This research aided us in making the crucial decisions on mise-
en-scene throughout our trailer.
Narrative
• Narrative means storytelling. Ways of analysing narrative structures of media texts, and
associated issues and debates have been important to understand, and also when applying
to my production work.
• From my research of narrative I have found that there are four theories, these include the
Classical Hollywood Narrative, Character Types, Binary Opposition, and Time and Space.
• Tzvetan Todorov was a Bulgarian structuralist linguist who came up with the Classical
Hollywood Narrative Theory. This theory suggests that stories begin with an equilibrium,
which is then disrupted by a certain event setting in chain a series of events, called a
disequilibrium, which is resolved by a new equilibrium by the end of the tale.
• Vladimir Propp was a Russian critic who discovered Character Types. He identified that
there are eight character types and thirty-one narrative functions in a story. The eight
character roles are: the villain, the hero, the donor, the helper, the princess, her father, the
dispatcher and the false hero. The character roles and the functions identified by Propp can
be applied to all kinds of narrative.
• Claude Levi-Strauss looked at narrative structure in terms of Binary Oppositions. Binary
Oppositions are sets of opposite values which reveals the structure of text. For example.
good and evil. We understand good as being the opposite of evil.
• Bordwell and Thompson, in their book Film Art: An Introduction, defined narrative as “a
chain of events in a cause-effect relationship, occurring in time and space”. This simply
means when we are watching a film we try to connect the events to make sense of what is
happening to see a line of cause and effect. This is the most important factor in narrative
and a natural reaction. Narrative uses technical techniques to manipulate our awareness of
time and space, for example. Flashbacks.
Representation
• There are three theories for representation. These include:
• Jeremy Tunstel – argued that women in media text have four
main roles: domestic, sexual, consumer and marital. We decided
to steer away from this theory and make our female characters
more adrodgenous.
• Laura Mulvey – the male gaze. Mulvey said that the camera in
horror films routinely objectifies women denying them any
identity and treating them as objects to be looked at by an
appraising heterosexual male by adopting technical camera
strategies such as close-ups, point-of-view shots, long shots and
tilts up the body. Once again we steered away from this.
• Carol Clover – the final girl theory suggests that girls can fight
back. The final girl is the only one of her friends who has
masculine traits ad is often similar to an adolescent boy. Her
name is often androgynous or at least not traditionally feminine.
The first final girl to fight back was Laurie Strode from
‘Halloween’ (1978). These feminist views influenced our trailer
because at the end Sarah fights back and kills the teacher.
Characters
• The character types Vladamir Propp identified are:
1. The Villain(s) – the ‘baddie’
2. The hero – our main protagonist and victor
3. The donor – who provides an object with some magic property
4. The helper – who aids the hero
5. The princess (sough for person) – ‘reward’ for the hero and object of the villains schemes
6. Her father – who rewards the hero
7. The dispatcher – who sends the hero on his way
8. The false hero – the double agent who hinders the hero rather than helping him
• In horror films there is always the female victim, the non-believer, the hero, the hysterical
character, evil character and the loved up couple.
• This researched helped us a lot in decided who the characters would be for our trailer and
what part they were going to play in the plot. We knew we needed at least a few of these
character types to show in the trailer to make it clear that it is a horror trailer and fitting the
horror conventions.
• In our trailer the character types we have are: the female victim named Chloe Johnson, the
evil character, which is the teacher named Mr. Whittaker (who tries to kill Chloe), and the
hero named Sarah Smith, however our trailer challenges the typical horror character types
because our hero is the dead girl, who was also a female victim. In most horror films the
hero will be a strong male. An example of this is David out of ‘The Crazies’ 2010.
Themes and Tone
• Our research has helped me understand the main themes found in
horror films, used to scare, thrill and entertain the audience. Horror
films centre around the dark areas in life such as, the strange,
forbidden and alarming events. Themes are the common form of
horror films, and the main ones are; revenge, haunting, demons and
exorcisms, gore, serial killers, religious belief and ghosts. Themes also
fit into sub-genres within horror films.
• The tone in horror films is always dark and morbid in order to make it
scary.
Audience
• During our research we designed a questionnaire on SurveyMonkey,
featuring questions about our trailer and idea for a plot, to see what
people thought of it. We had a range of different comments back
which was very helpful in finding out if real people would be willing to
pay to watch our film. The questionnaire feedback also highlighted
areas for improvement.

More Related Content

What's hot

Killer in horror
Killer in horrorKiller in horror
Killer in horrorrushelle016
 
Stock characters in slasher horror
Stock characters in slasher horrorStock characters in slasher horror
Stock characters in slasher horrorKMillsM
 
Horror Narratives
Horror Narratives Horror Narratives
Horror Narratives Belinda Raji
 
Conventions of the Fantasy genre
Conventions of the Fantasy genreConventions of the Fantasy genre
Conventions of the Fantasy genreMonique Jackson
 
The Horror Genre - Media Studies
The Horror Genre - Media StudiesThe Horror Genre - Media Studies
The Horror Genre - Media StudiesRachel Wood
 
Narrative structures
Narrative structuresNarrative structures
Narrative structuresdropdeadned
 
2. narrative
2. narrative2. narrative
2. narrativectkmedia
 
Horror genre research
Horror genre researchHorror genre research
Horror genre research6415964862123
 
Conventions of a sci fi and a drama
Conventions of a sci  fi and a dramaConventions of a sci  fi and a drama
Conventions of a sci fi and a dramatroalfe
 
Conventions of the horror genre
Conventions of the horror genreConventions of the horror genre
Conventions of the horror genreAmber2805
 
Narrative theories
Narrative theoriesNarrative theories
Narrative theoriessimsimma
 
Media assignment 9 abdullah
Media assignment 9 abdullahMedia assignment 9 abdullah
Media assignment 9 abdullahAbdullah Khan
 
Researching genre
Researching genreResearching genre
Researching genreleiajc
 
Horror genre coneventions
Horror genre coneventionsHorror genre coneventions
Horror genre coneventionsMonique Jackson
 
Horror narratives revision
Horror narratives revisionHorror narratives revision
Horror narratives revisiondropdeadned
 
The Dark Knight - Genre, Narrative and Representation (Student Project)
The Dark Knight - Genre, Narrative and Representation (Student Project) The Dark Knight - Genre, Narrative and Representation (Student Project)
The Dark Knight - Genre, Narrative and Representation (Student Project) Elle Sullivan
 
Generic conventions c tam
Generic conventions c tamGeneric conventions c tam
Generic conventions c tamChrisTam96
 

What's hot (20)

Killer in horror
Killer in horrorKiller in horror
Killer in horror
 
Stock characters in slasher horror
Stock characters in slasher horrorStock characters in slasher horror
Stock characters in slasher horror
 
Horror Narratives
Horror Narratives Horror Narratives
Horror Narratives
 
Conventions of the Fantasy genre
Conventions of the Fantasy genreConventions of the Fantasy genre
Conventions of the Fantasy genre
 
The Horror Genre - Media Studies
The Horror Genre - Media StudiesThe Horror Genre - Media Studies
The Horror Genre - Media Studies
 
Vladimir propp
Vladimir proppVladimir propp
Vladimir propp
 
Fantasy films pp
Fantasy films ppFantasy films pp
Fantasy films pp
 
Narrative structures
Narrative structuresNarrative structures
Narrative structures
 
2. narrative
2. narrative2. narrative
2. narrative
 
Fantasy films
Fantasy filmsFantasy films
Fantasy films
 
Horror genre research
Horror genre researchHorror genre research
Horror genre research
 
Conventions of a sci fi and a drama
Conventions of a sci  fi and a dramaConventions of a sci  fi and a drama
Conventions of a sci fi and a drama
 
Conventions of the horror genre
Conventions of the horror genreConventions of the horror genre
Conventions of the horror genre
 
Narrative theories
Narrative theoriesNarrative theories
Narrative theories
 
Media assignment 9 abdullah
Media assignment 9 abdullahMedia assignment 9 abdullah
Media assignment 9 abdullah
 
Researching genre
Researching genreResearching genre
Researching genre
 
Horror genre coneventions
Horror genre coneventionsHorror genre coneventions
Horror genre coneventions
 
Horror narratives revision
Horror narratives revisionHorror narratives revision
Horror narratives revision
 
The Dark Knight - Genre, Narrative and Representation (Student Project)
The Dark Knight - Genre, Narrative and Representation (Student Project) The Dark Knight - Genre, Narrative and Representation (Student Project)
The Dark Knight - Genre, Narrative and Representation (Student Project)
 
Generic conventions c tam
Generic conventions c tamGeneric conventions c tam
Generic conventions c tam
 

Viewers also liked

1 3哲学基础.五行
1 3哲学基础.五行1 3哲学基础.五行
1 3哲学基础.五行Lim Da Zhi
 
03. последние пять иудейских царей
03. последние пять иудейских царей03. последние пять иудейских царей
03. последние пять иудейских царейchucho1943
 
Contracting & Recruitment Services - Bespoke future finance LLC
Contracting & Recruitment Services - Bespoke future finance LLCContracting & Recruitment Services - Bespoke future finance LLC
Contracting & Recruitment Services - Bespoke future finance LLCUnilever
 
SVA i Samsung - Nacionalni konkurs "Budi kao Tesla"
SVA i Samsung - Nacionalni konkurs "Budi kao Tesla"SVA i Samsung - Nacionalni konkurs "Budi kao Tesla"
SVA i Samsung - Nacionalni konkurs "Budi kao Tesla"Marketing mreža
 
生命的啟示(投影片)
生命的啟示(投影片)生命的啟示(投影片)
生命的啟示(投影片)carriewang99
 
Bot開発における闇と影と壁
Bot開発における闇と影と壁Bot開発における闇と影と壁
Bot開発における闇と影と壁Keisuke Ohta
 
Atanas Raykov - How to Best Leverage The Power of Social Communication
Atanas Raykov - How to Best Leverage The Power of Social CommunicationAtanas Raykov - How to Best Leverage The Power of Social Communication
Atanas Raykov - How to Best Leverage The Power of Social CommunicationMarketing mreža
 
Questão 5 da folha de logaritmos
Questão 5 da folha de logaritmosQuestão 5 da folha de logaritmos
Questão 5 da folha de logaritmosIvan M S Monteiro
 
Patterns of enterprise application architecture
Patterns of enterprise application architecturePatterns of enterprise application architecture
Patterns of enterprise application architectureChinh Ngo Nguyen
 
Computer architecture
Computer architectureComputer architecture
Computer architectureZuhaib Zaroon
 
臨済宗 妙心寺退蔵院 副住職・松山大耕先生に、生放送で「仏教・禅」のことを質問しよう!先生:松山 大耕
臨済宗 妙心寺退蔵院 副住職・松山大耕先生に、生放送で「仏教・禅」のことを質問しよう!先生:松山 大耕臨済宗 妙心寺退蔵院 副住職・松山大耕先生に、生放送で「仏教・禅」のことを質問しよう!先生:松山 大耕
臨済宗 妙心寺退蔵院 副住職・松山大耕先生に、生放送で「仏教・禅」のことを質問しよう!先生:松山 大耕schoowebcampus
 

Viewers also liked (16)

1 3哲学基础.五行
1 3哲学基础.五行1 3哲学基础.五行
1 3哲学基础.五行
 
Para video
Para videoPara video
Para video
 
03. последние пять иудейских царей
03. последние пять иудейских царей03. последние пять иудейских царей
03. последние пять иудейских царей
 
小石瞑想
小石瞑想小石瞑想
小石瞑想
 
Contracting & Recruitment Services - Bespoke future finance LLC
Contracting & Recruitment Services - Bespoke future finance LLCContracting & Recruitment Services - Bespoke future finance LLC
Contracting & Recruitment Services - Bespoke future finance LLC
 
SVA i Samsung - Nacionalni konkurs "Budi kao Tesla"
SVA i Samsung - Nacionalni konkurs "Budi kao Tesla"SVA i Samsung - Nacionalni konkurs "Budi kao Tesla"
SVA i Samsung - Nacionalni konkurs "Budi kao Tesla"
 
生命的啟示(投影片)
生命的啟示(投影片)生命的啟示(投影片)
生命的啟示(投影片)
 
Bot開発における闇と影と壁
Bot開発における闇と影と壁Bot開発における闇と影と壁
Bot開発における闇と影と壁
 
Presentacion GIF
Presentacion GIFPresentacion GIF
Presentacion GIF
 
Atanas Raykov - How to Best Leverage The Power of Social Communication
Atanas Raykov - How to Best Leverage The Power of Social CommunicationAtanas Raykov - How to Best Leverage The Power of Social Communication
Atanas Raykov - How to Best Leverage The Power of Social Communication
 
гиа 2017
гиа 2017гиа 2017
гиа 2017
 
Questão 5 da folha de logaritmos
Questão 5 da folha de logaritmosQuestão 5 da folha de logaritmos
Questão 5 da folha de logaritmos
 
BSE and mammography
BSE and mammographyBSE and mammography
BSE and mammography
 
Patterns of enterprise application architecture
Patterns of enterprise application architecturePatterns of enterprise application architecture
Patterns of enterprise application architecture
 
Computer architecture
Computer architectureComputer architecture
Computer architecture
 
臨済宗 妙心寺退蔵院 副住職・松山大耕先生に、生放送で「仏教・禅」のことを質問しよう!先生:松山 大耕
臨済宗 妙心寺退蔵院 副住職・松山大耕先生に、生放送で「仏教・禅」のことを質問しよう!先生:松山 大耕臨済宗 妙心寺退蔵院 副住職・松山大耕先生に、生放送で「仏教・禅」のことを質問しよう!先生:松山 大耕
臨済宗 妙心寺退蔵院 副住職・松山大耕先生に、生放送で「仏教・禅」のことを質問しよう!先生:松山 大耕
 

Similar to How research has impacted our ideas

How Research Has Impacted Our Ideas
How Research Has Impacted Our IdeasHow Research Has Impacted Our Ideas
How Research Has Impacted Our IdeasKesia Trevor-Massey
 
How Research Impacted Our Ideas
How Research Impacted Our IdeasHow Research Impacted Our Ideas
How Research Impacted Our IdeasDanny Lewsley
 
Horror Film Forms and Conventions
Horror Film Forms and ConventionsHorror Film Forms and Conventions
Horror Film Forms and Conventionslalaland_xo
 
Narrative Theory
Narrative TheoryNarrative Theory
Narrative Theoryfrillclover
 
The night before the end (pitch)
The night before the end (pitch)The night before the end (pitch)
The night before the end (pitch)AbrahamSholanke
 
Narrative Theory
Narrative TheoryNarrative Theory
Narrative Theorykhalfyard
 
Narrative theory
Narrative theoryNarrative theory
Narrative theoryAndy Wallis
 
Impact of Research
Impact of ResearchImpact of Research
Impact of Researchdemitillett
 
Narrative-Theory
Narrative-TheoryNarrative-Theory
Narrative-Theoryannaraisin
 
Narrative Theory
Narrative Theory Narrative Theory
Narrative Theory annaraisin
 
AS Media Studies - Evaluation, Q1
AS Media Studies - Evaluation, Q1AS Media Studies - Evaluation, Q1
AS Media Studies - Evaluation, Q1tayla-powell
 
Researching genre
Researching genreResearching genre
Researching genreleiajc
 

Similar to How research has impacted our ideas (20)

How Research Has Impacted Our Ideas
How Research Has Impacted Our IdeasHow Research Has Impacted Our Ideas
How Research Has Impacted Our Ideas
 
How Research Impacted Our Ideas
How Research Impacted Our IdeasHow Research Impacted Our Ideas
How Research Impacted Our Ideas
 
Horror Film Forms and Conventions
Horror Film Forms and ConventionsHorror Film Forms and Conventions
Horror Film Forms and Conventions
 
Narrative Theory
Narrative TheoryNarrative Theory
Narrative Theory
 
Horror genre
Horror genreHorror genre
Horror genre
 
Horror genre
Horror genreHorror genre
Horror genre
 
The night before the end (pitch)
The night before the end (pitch)The night before the end (pitch)
The night before the end (pitch)
 
The night before the end (pitch)
The night before the end (pitch)The night before the end (pitch)
The night before the end (pitch)
 
Horror genre
Horror genreHorror genre
Horror genre
 
Narrative Theory
Narrative TheoryNarrative Theory
Narrative Theory
 
Narrative theory
Narrative theoryNarrative theory
Narrative theory
 
Question One
Question OneQuestion One
Question One
 
Impact of Research
Impact of ResearchImpact of Research
Impact of Research
 
Narrative-Theory
Narrative-TheoryNarrative-Theory
Narrative-Theory
 
Narrative Theory
Narrative Theory Narrative Theory
Narrative Theory
 
AS Media Studies - Evaluation, Q1
AS Media Studies - Evaluation, Q1AS Media Studies - Evaluation, Q1
AS Media Studies - Evaluation, Q1
 
Researching genre
Researching genreResearching genre
Researching genre
 
Vince work
Vince workVince work
Vince work
 
Unit g321 –
Unit g321 –Unit g321 –
Unit g321 –
 
15 horror films
15 horror films15 horror films
15 horror films
 

Recently uploaded

GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxcollette15
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 

Recently uploaded (20)

GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 

How research has impacted our ideas

  • 2. Why research is important • Research has been incredibly important throughout our project. For example at the very beginning, one of the first pieces of research we conducted was looking at the key genre conventions of horror. This was so important for us to know as our trailer was going to be a horror trailer and in order to make it scary and recognisably a horror, we needed to fit the conventions. Although, having studied horror films in class we decided we wanted to push the boundaries and be unique which means that our trailer doesn’t fit all conventions of the horror genre. Our research enabled us to do this.
  • 3. D.I.S.T.I.N.C.T • Don’t • Ignore • Setting • Technical codes • Iconography • Narrative • Characters • Themes
  • 4. Setting • The setting is where the film is located. Researching the setting of horror films is incredibly important because we need to know the types of places that our audience will find scary in order to make a good trailer. • After obtaining research on the setting it later impacted our decision to have our trailer set at a local marsh due to the fact that it is quiet and out of the way. A marsh also has quite an eerie feel to it which will make our trailer scary. • Horror films are usually set in abandoned, isolated and creepy locations often at night to make the atmosphere eve creepier. It plays on the audiences fears to make them terrifying, such as claustrophobia and fear of the dark. • For example the horror film ‘The Cabin In The Woods’ (2012) is set in an old, creepy, dark cabin located in the middle of a wood, far away from any civilization.
  • 5. Technical Codes • We found in our research that the camera work used in horror films is expressive, this is done by using canted angles, or even hand-held camera shots. • The lighting is almost always low key making it dramatic and moody. • Low contrast colours are used because they are gloomy. • Selective focus is also used in horror films to make the audience look at the most important subject. • It was so important to have researched the mise-en-scene in preparation of filming our trailer because horror trailers use specific technical codes in comparison to other genres. After our research we knew exactly what shots and lighting to use in order to fit the horror genre. • A good example of a horror film which used great camera angles is ‘The Blair Witch Project’ (1999). This is because throughout the film a handheld camera was used which makes the shots jerky, adds realism, and makes the audience feel as though they are part of the scene.
  • 6. Iconography • After researching the iconography of horror films we found that the mise-en-scene was easily identifiable. • Lighting plays an important part and most horror films consist of low-key lighting. Low-key lighting creates shadows. This means the viewers have a restricted view and cant quite see everything that’s going on in the picture, which makes it scary. • We also found that props are used a lot in horror films, the most out of all the genres. This is because props are used as phallic murder weapons and the audience expect to see blood and gore (depending on the type of horror film), and in order to show the audience this props are needed. • An example of a film which used a phallic murder weapon is ‘Psycho’ (1960). • This research aided us in making the crucial decisions on mise- en-scene throughout our trailer.
  • 7. Narrative • Narrative means storytelling. Ways of analysing narrative structures of media texts, and associated issues and debates have been important to understand, and also when applying to my production work. • From my research of narrative I have found that there are four theories, these include the Classical Hollywood Narrative, Character Types, Binary Opposition, and Time and Space. • Tzvetan Todorov was a Bulgarian structuralist linguist who came up with the Classical Hollywood Narrative Theory. This theory suggests that stories begin with an equilibrium, which is then disrupted by a certain event setting in chain a series of events, called a disequilibrium, which is resolved by a new equilibrium by the end of the tale. • Vladimir Propp was a Russian critic who discovered Character Types. He identified that there are eight character types and thirty-one narrative functions in a story. The eight character roles are: the villain, the hero, the donor, the helper, the princess, her father, the dispatcher and the false hero. The character roles and the functions identified by Propp can be applied to all kinds of narrative. • Claude Levi-Strauss looked at narrative structure in terms of Binary Oppositions. Binary Oppositions are sets of opposite values which reveals the structure of text. For example. good and evil. We understand good as being the opposite of evil. • Bordwell and Thompson, in their book Film Art: An Introduction, defined narrative as “a chain of events in a cause-effect relationship, occurring in time and space”. This simply means when we are watching a film we try to connect the events to make sense of what is happening to see a line of cause and effect. This is the most important factor in narrative and a natural reaction. Narrative uses technical techniques to manipulate our awareness of time and space, for example. Flashbacks.
  • 8. Representation • There are three theories for representation. These include: • Jeremy Tunstel – argued that women in media text have four main roles: domestic, sexual, consumer and marital. We decided to steer away from this theory and make our female characters more adrodgenous. • Laura Mulvey – the male gaze. Mulvey said that the camera in horror films routinely objectifies women denying them any identity and treating them as objects to be looked at by an appraising heterosexual male by adopting technical camera strategies such as close-ups, point-of-view shots, long shots and tilts up the body. Once again we steered away from this. • Carol Clover – the final girl theory suggests that girls can fight back. The final girl is the only one of her friends who has masculine traits ad is often similar to an adolescent boy. Her name is often androgynous or at least not traditionally feminine. The first final girl to fight back was Laurie Strode from ‘Halloween’ (1978). These feminist views influenced our trailer because at the end Sarah fights back and kills the teacher.
  • 9. Characters • The character types Vladamir Propp identified are: 1. The Villain(s) – the ‘baddie’ 2. The hero – our main protagonist and victor 3. The donor – who provides an object with some magic property 4. The helper – who aids the hero 5. The princess (sough for person) – ‘reward’ for the hero and object of the villains schemes 6. Her father – who rewards the hero 7. The dispatcher – who sends the hero on his way 8. The false hero – the double agent who hinders the hero rather than helping him • In horror films there is always the female victim, the non-believer, the hero, the hysterical character, evil character and the loved up couple. • This researched helped us a lot in decided who the characters would be for our trailer and what part they were going to play in the plot. We knew we needed at least a few of these character types to show in the trailer to make it clear that it is a horror trailer and fitting the horror conventions. • In our trailer the character types we have are: the female victim named Chloe Johnson, the evil character, which is the teacher named Mr. Whittaker (who tries to kill Chloe), and the hero named Sarah Smith, however our trailer challenges the typical horror character types because our hero is the dead girl, who was also a female victim. In most horror films the hero will be a strong male. An example of this is David out of ‘The Crazies’ 2010.
  • 10. Themes and Tone • Our research has helped me understand the main themes found in horror films, used to scare, thrill and entertain the audience. Horror films centre around the dark areas in life such as, the strange, forbidden and alarming events. Themes are the common form of horror films, and the main ones are; revenge, haunting, demons and exorcisms, gore, serial killers, religious belief and ghosts. Themes also fit into sub-genres within horror films. • The tone in horror films is always dark and morbid in order to make it scary.
  • 11. Audience • During our research we designed a questionnaire on SurveyMonkey, featuring questions about our trailer and idea for a plot, to see what people thought of it. We had a range of different comments back which was very helpful in finding out if real people would be willing to pay to watch our film. The questionnaire feedback also highlighted areas for improvement.