The ancillary projects for the artist's album used conventions of electronic dance music, including bright neon colors for text and logo elements. The music video setting recreated a club environment with a stage and lighting. Camera shots focused on close-ups and mid-shots to give the impression of a larger crowd and show the artist performing. Elements from the ancillary projects, like the artist name and logo, were incorporated into the video backdrop for consistency across media. Learning to use software like Photoshop, Premiere, and Prezi helped in constructing, researching, and evaluating the media products. Test footage was taken to learn camera and editing skills before filming the full music video.