The document summarizes the technologies used by the student at different stages of their horror film project. They researched films online using IMDB and Google, and watched films on DVD to analyze techniques. They used Microsoft Word to analyze films and Microsoft Publisher to plan shots and schedules. Adobe Photoshop and After Effects were used to construct the horror trailer, poster, and magazine cover. The student evaluated their work by posting it to their blog, Facebook, YouTube, and conducting surveys to gather feedback from others. This feedback helped them improve their projects.

1. Anna Blackman
EVALUATION 3
Question 3: How did you use technologies with the construction,
research, planning and evaluation stages?

2. SECTION A
When focusing on the different types of media that I used as research and planning for all products, I used
sources including: Microsoft Word, MS Publisher, the internet, DVD’s, and Audio-visuals.
As a main source, the internet, I used multiple sources within this media including IMDB and Google. These
sources enabled me to gain further information on specific films that I was interested in finding out more
about such as “The Orphanage” and ”Friday the 13th” and helped me to analyse films in depth.
When researching trailers, films, awards, techniques, the history of horror and already existing horror posters
and magazines, these sources helped me to be inspired and gain motivation.
Another important source, as mentioned is DVD’s. When analysing specific films such as “Insidious” and “The
Blair Witch Project”, to name a few, I watched these films before analysing them to make sure I was aware of
all the techniques and conventions and to get to grips with how I can intertwine these methods into my own
trailer. As a class, we began the project watching films such as “Psycho” (1960) and the new (2004) and old
(1979) “Dawn of the Dead” films. Having watched these as a class, we began to analyse them individually on
word documents, focusing on snapshots from the films and using technical terms when analysing them to get
to grips with what to include in our own projects. These helped us understand the importance of camera
angles and lighting in particular, both of which clearly fed into my magazine cover, poster and trailer.
Just before shooting our trailers, we were put into groups and were asked to come up with initial ideas on
what we wanted our trailers to look like. To do this, we began by using Microsoft Publisher to design a shot
list, ready to guide us when we filmed. Having used this program, we then decided to use it again for our
shooting schedule as we found it was simple to use and looked effective.
Lastly, when focusing on audio-visuals, I used YouTube for watching already existing horror trailers, as well as watching students’ horror trailers and
watching film interviews and director, cinematographers and producers talking about their productions. This source was important for finding out
more information based on films and productions for inspiration and gaining knowledge. Some trailers in specific that I felt influenced me most
include “Psycho”, “Survival of the Dead” and “28 Weeks Later”, all of which helped me focus on the techniques needed to create suspense, shock and
jump scares.

3. SECTION A
(CONT)
One YouTube video in specific that I found most influential was a short film by “Jovanka Vuckovic”, a director, writer and
visual effects designer. This film was called “The Captured Bird” and inspired me through my knowledge of the director being
female, showing signs that female directors are difficult to find but certainly represented in the film industry. Linking with the
idea of this, I also researched into films such as “Near Dark”, “American Psycho” and “Hitch-hiker” who are also produced by
females.

4. SECTION B
For the construction of my horror trailer, there were additional new media technologies that I used . These sources include programs
such as: Adobe Photoshop CS6 and Adobe After Effects Pro CS6 whilst I used other media devices including Handheld HD cameras and
DSLR cameras.
To begin the construction, we filmed all the footage on handheld video cameras that was all put onto one SD card. This SD card was then
inserted into the Apple Mac computers for the editing software “Adobe After Effects Pro”. This editing software was a fantastic way to
transform our footage into our existing horror trailer now, using tools such as cutting, fading, altering the brightness and contrast and
altering the speed, to name a few.
After finding the right royalty free soundtrack for our trailer on YouTube, we put this on Premiere and used the razor tool to cut the
pieces out that we needed. This tool was a great way of putting the jump scares in the appropriate places to match the action. Speed was
also a factor (see left image) where we sped up or slowed down certain shots (such as Cara shaking her head) to maximise an emotional
response. [[[YOU NEED A BIT MORE DETAIL ON THE CONSTRUCTION HERE. WHAT OTHER FILTERS DID YOU USE ON PREMIERE TO
CREATE THE RIGHT LOOK?]]]
For the ancillary products, the program used for both the poster and magazine cover was Photoshop. Within Photoshop, there were
specific tools used (see left image) including the brightness and contrast curves tool, the positioning cursor, the text tool to write the
billing block and film reviews on my poster and headlines and cast names on my magazine cover and the paintbrush tool that I used to
create a tear running down the face on my magazine cover.
For the font of “Delirium”, I used “Dafont.com” that allowed me to find an appropriate “free” font, then copy and paste this onto
Photoshop. To add further effects for this, I also used an outer glow and brush marks.

5. SECTION C
When focusing on the different types of media devices that I used to enable me to evaluate my products, there are multiple sources
including: My blog, Facebook, YouTube and surveys. [[[INCLUDE THE BLOGGER LOGO AND SOME IMAGES FROM YOUR BLOG AT
THE BOTTOM OF THE PAGE]]]
Having my blog meant that I could upload all of my work that I have completed for the public to read. With the help of friends and
family, I gained feedback from them, stating what could be altered to improve my trailer. [[[GIVE EXAMPLES OF A COUPLE OF PIECES
OF FEEDBACK THAT HELPED YOU IMPROVE YOUR WORK]]] With this in mind, my trailer was uploaded to YouTube twice, at
different stages so that I had feedback half way through the production to develop it strongly in the next few months I had. With it
being on YouTube, we had a class screening and the class wrote down specific things within the trailer that they really liked as addition
to others that they thought could be improved. [[[INCLUDE STILL IMAGES OR EMBEDDED VIDEOS OF YOUR ROUGH AND
EVALUATION CUT BELOW]]]