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KCB 101: Assignment 2


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KCB 101: Assignment 2

  1. 1. Briana Zammit and Michaela MayProduct: Blank Writable DVD
  2. 2. Conventional Signs• Has an arbitrary and constructed relationship with the signifier and the signified• Signification only occurs through convention.• A vital element when evoking a particular response from an audience.• Conventional sign – Milestones in our lifetime.
  3. 3. Intertextuality• Where the meaning of a text is dependent on its relationship to other texts.• The use of an Apple iMac compared to other products; the values and attributes already attached to an Apple product.
  4. 4. Icon• Where the signifier resembles the signified.• The object being advertised is explicitly shown; A DVD with a family photo printed on it.