Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

KCB 101: Assignment 2

244 views

Published on

Advertisement

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

KCB 101: Assignment 2

  1. 1. Briana Zammit and Michaela MayProduct: Blank Writable DVD
  2. 2. Conventional Signs• Has an arbitrary and constructed relationship with the signifier and the signified• Signification only occurs through convention.• A vital element when evoking a particular response from an audience.• Conventional sign – Milestones in our lifetime.
  3. 3. Intertextuality• Where the meaning of a text is dependent on its relationship to other texts.• The use of an Apple iMac compared to other products; the values and attributes already attached to an Apple product.
  4. 4. Icon• Where the signifier resembles the signified.• The object being advertised is explicitly shown; A DVD with a family photo printed on it.

×