This rubric evaluates student groups on creating a TV commercial. It assesses elements like teamwork, concept development, research, script quality, technical setup, slogan, logo, preparedness, and creativity. Groups are scored on a scale of 1 to 4 in each area, with 4 being best. The rubric provides descriptions of what is required to earn each score and will be used to evaluate multiple student groups on their commercial projects.

3. 2nd Bachillerato
English Language
A TV COMMERCIAL RUBRIC
4 3 2 1 TOTAL
Group1
Group2
Group3
Group4
Teamwork
Students meet and
discuss regularly. All
students contribute to
the discussion and all are
listened to respectfully.
All team members
contribute a fair share of
the work.
Students meet and
discuss regularly. Most
students contribute to
the discussion and are
listened to respectfully.
All team members
contribute a fair share of
the work.
A couple of team
meetings are held. Most
students contribute to
the discussion and are
listened to respectfully.
All team members
contribute a fair share of
the work.
Meetings are not held
AND/OR some team
members do not
contribute a fair share of
the work.
Concept
Team has a clear picture
of what they are trying to
achieve. Each member
can describe what they
are trying to do and
generally how his/her
work will contribute to
the final product.
Team has a fairly clear
picture of what they are
trying to achieve. Each
member can describe
what they are trying to
do overall but has trouble
describing how his/her
work will contribute to
the final product.
Team has brainstormed
their concept, but no
clear focus has emerged
for the team. Team
members may describe
the goals/final product
differently.
Team has spent little
effort on brainstorming
and refining a concept.
Team members are
unclear on the goals and
how their contributions
will help them reach the
goal.
Research
Individual participation in
the platform and class
discussion show that the
group members fully
developed their assigned
tasks, consulted the
reference sources and
even some others and
developed a position
based on their sources.
Individual participation in
the platform and class
discussion indicate that
the group members
developed most of their
assigned tasks, consulted
most of the reference
sources and developed a
position based on their
sources.
Individual participation in
the platform and class
discussion indicate that
the group members
developed some of their
assigned tasks, consulted
some reference sources
and developed a position
based on their sources.
Individual participation in
the platform and class
discussion indicate that
the group members did
not develop most of their
assigned tasks, did not
consult most of the
reference sources and
therefore couldn’t
developed a sound
position based on
sources.

4. Script
Script is complete with
sketches for each scene,
detailed notes on titles,
transitions, special
effects, sound, etc. It
reflects outstanding
planning and
organization for the
visuals and audio in the
video. Script is quite
professional.
Script is relatively
complete with sketches
for most scenes, and
notes on titles,
transitions, special
effects, sound, etc. It
reflects effective planning
and organization for the
visuals and audio in the
video. Script shows
planning.
Script has glaring
omissions in scene
planning. There are
some sketches, and notes
on titles, transitions,
special effects, sound,
etc. It reflects attempts at
planning and
organization for the
visuals and audio in the
video. Script shows an
attempt at planning, but
seems incomplete.
Script is not done or is so
incomplete that it could
not be used even as a
general guide. It reflects
very little planning of the
visuals and audio.
Clarity and
neatness
Script is easy to read and
all elements are so clearly
written, labelled, or
drawn that another
student could create the
presentation if necessary.
Script is easy to read and
most elements are clearly
written, labelled, or
drawn. Another person
might be able to create
the presentation after
asking one or two
questions.
Script is hard to read with
rough drawings and
labels. It would be hard
for another person to
create this presentation
without asking lots of
questions.
Script is hard to read and
one cannot tell what goes
where. It would be
impossible for another
person to create this
presentation without
asking lots of questions.
Spelling and
Grammar
No spelling or
grammatical mistakes on
a script with lots of text.
No spelling or
grammatical mistakes on
a script with little text.
One spelling or
grammatical error on the
script.
Several spelling and/or
grammatical errors on
the script.
Lighting Setup
Additional lighting has
been used to eliminate
shadows and glares.
Cameras are set to the
appropriate light level.
Additional lighting has
been used, but may not
be set up optimally.
Cameras are set to the
appropriate light level.
Cameras are set to
appropriate light level,
but no additional lighting
was used when needed.
Cameras are not set to
appropriate light level.
Additional lighting may,
or may not, be used.
Audio Setup
Microphones are
positioned optimally to
ensure that important
sounds and dialogue are
captured. The team has
made every attempt to
anticipate and filter out
unwanted ambient noise
in the recording.
Microphones are
positioned optimally to
ensure that important
sounds and dialogue are
captured.
At least one microphone
(in addition to that on the
camera) is used to ensure
that dialogue is captured.
Little attention was paid
to ensuring quality sound
during the shoot.

5. Slogan
Slogan is catchy and
supports the idea of the
importance of our
product.
Slogan is weak but
supports the idea of the
importance of our
product.
Slogan is catchy but
doesn't support the idea
of the importance of our
product.
Slogan's meaning isn't
clear and doesn't support
the idea of the
importance of our
product.
Logo
Excellent choice of
colours, graphics and
design; exceptional
representation of the
product. Extremely
attractive and eye
catching.
Good choice of colours,
graphics and design;
accurately represents the
product. Good visual
impact, attractive and
eye catching.
Fair choice of colours,
graphics and design;
accurately represent the
product. Parts of the
design have visual
impact.
Choice of colours,
graphics and design
elements do not
accurately represent the
product. Little visual
impact.
Preparedness
Students are completely
prepared and have
obviously rehearsed.
Students seem pretty
prepared but might have
needed a couple more
rehearsals.
Students are somewhat
prepared, but it is clear
that rehearsal was
lacking.
Students do not seem at
all prepared to present.
Creativity
Commercial
demonstrated a high
level of creativity. It was
exciting and interesting.
The commercial made
you want to buy the
product.
Commercial
demonstrated a
moderate level of
creativity. It was
interesting. The
commercial almost made
you want to buy the
product.
Commercial
demonstrated some level
of creativity. It might
have been interesting.
The commercial did not
make you want to buy
the product.
Commercial
demonstrated little or no
level of creativity. It was
not interesting. The
commercial did not make
you want to buy the
product.
TOTAL: