The Software Sustainability Institute (SSI) provides services to help research groups sustain their software over the long term. It collaborates with groups in various fields to improve key software through advice, training, and partnerships. Case studies describe projects in fields like fusion energy, climate modeling, geospatial data, and computational chemistry. The SSI aims to promote best practices and change perceptions so software is recognized as a valuable long-term asset, not just for initial research. Sustaining software requires support for both technical aspects and community engagement over decades.