As citizens are increasingly discussing and sharing content online, we decided to take a look with the European Centre for Public Affairs at digital discussion and debate in the weeks leading up to the European elections. Covering English, French, German, Greek and Polish language, we asked the following questions: Was there an EU debate or were conversations limited to national politics? What were the most popular themes and how did the rankings compare? Did online “buzz” translate into votes at the ballot box? We also examined the digital footprint of an MEP using social networks to see how effectively he communicated with voters. And we purposely chose an online seminar format to do share the results with a wider group.
Facebook Experience - Social Media & RadioKen Benson
Ken Benson, President, P1 Research leads a presentation at Radio Days Europe in Copenhagen in March 2011, sharing the latest social media usage and research, social media's role in the Middle East Revolution and special guests, Ian Walker, Managing Director of JACK-FM UK, and Barbara Jung from Fritz Radio in Berlin share how their radio stations are using social media to increase sales and engage listeners.
In a fast-changing and dynamic market like China, having a strategy to build capabilities around social media has become an imperative for businesses - whether multinationals or locals. Unlike in traditional media, where there is a complex process of collection and processing before information is delivered to the public, social media is intrinsically flat and interconnected. This requires corporate managers to think carefully about how to adapt their companies’ PR capabilities and brand building to social media platforms. Learn more: http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50901198
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
Facebook Experience - Social Media & RadioKen Benson
Ken Benson, President, P1 Research leads a presentation at Radio Days Europe in Copenhagen in March 2011, sharing the latest social media usage and research, social media's role in the Middle East Revolution and special guests, Ian Walker, Managing Director of JACK-FM UK, and Barbara Jung from Fritz Radio in Berlin share how their radio stations are using social media to increase sales and engage listeners.
In a fast-changing and dynamic market like China, having a strategy to build capabilities around social media has become an imperative for businesses - whether multinationals or locals. Unlike in traditional media, where there is a complex process of collection and processing before information is delivered to the public, social media is intrinsically flat and interconnected. This requires corporate managers to think carefully about how to adapt their companies’ PR capabilities and brand building to social media platforms. Learn more: http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50901198
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
Social Web 2.0 Class Week 9: Social Coordination, Mobile Social, Collective A...Shelly D. Farnham, Ph.D.
Week 9 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Social coordination, mobile social, and collective action.
Week 6 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Lightweight authoring, blogs, and wikis
Analyzing social media may be a daunting task, given its overwhelming size and messy, unstructured nature. Further, for those new to analyzing social behavior in online systems, there are any number of pitfalls that make it challenging to find the meaning in the mess. The goal of this session is to provide practical tips for collecting and analyzing social media data.
Social media what's going? v3 by Laurent François aka lilzeonLaurent François
The 3rd edition of "Social Media: what's going on?". 2011 trends on social media, insights. This presentation is used as an introduction to digital marketing in the era of Social Web.
Author: Laurent François aka lilzeon
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
It's 2015 and MEPs use social media. Is that news? Probably not. But how do MEPs use online tools and more generally, how do they consume information and prefer to interact with stakeholders? Follow #MEPDigital and @FleishmanEU for a steady stream of insights on what these results mean for public affairs professionals.
Political communication, digital and Y generationLéa Bellaïche
Our society is changing. The social gap between older and younger generations is growing faster. How does the political institutions has changed their way to communicate with Internet, especially through social media ? And what are the implication and motivation of the young generation ?
Social Web 2.0 Class Week 9: Social Coordination, Mobile Social, Collective A...Shelly D. Farnham, Ph.D.
Week 9 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Social coordination, mobile social, and collective action.
Week 6 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Lightweight authoring, blogs, and wikis
Analyzing social media may be a daunting task, given its overwhelming size and messy, unstructured nature. Further, for those new to analyzing social behavior in online systems, there are any number of pitfalls that make it challenging to find the meaning in the mess. The goal of this session is to provide practical tips for collecting and analyzing social media data.
Social media what's going? v3 by Laurent François aka lilzeonLaurent François
The 3rd edition of "Social Media: what's going on?". 2011 trends on social media, insights. This presentation is used as an introduction to digital marketing in the era of Social Web.
Author: Laurent François aka lilzeon
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
It's 2015 and MEPs use social media. Is that news? Probably not. But how do MEPs use online tools and more generally, how do they consume information and prefer to interact with stakeholders? Follow #MEPDigital and @FleishmanEU for a steady stream of insights on what these results mean for public affairs professionals.
Political communication, digital and Y generationLéa Bellaïche
Our society is changing. The social gap between older and younger generations is growing faster. How does the political institutions has changed their way to communicate with Internet, especially through social media ? And what are the implication and motivation of the young generation ?
This is lecture 5 of a course on social media at the University of Winchester. This covers a brief overand history of blogs, microbloggs and Twitter, the public sphere and some of the research on # hastags and the consequences of using twitter.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
2. Agenda
What is social media for citizens and what are the
01 political consequences?
Online political debates: a lack of European digital
02 public space
03 MEP 2.0: what shall be in a name?
04 So what can we do? Best practice and next steps
3. 01 What is social media for
citizens and what are the
political consequences?
5. New ways of sharing and expressing public opinions…
… with more and more importance of peer-to-peer recommendation
… but a few opinion formers who are over-represented in terms of share of voice
6. Social media: a growth that impacts every EU citizen
• Social Media is experiencing rapid global growth and is now a key part of
consumers’ daily media habits, taking time spent away from traditional media
• New ways to leverage opinions and to influence like TV did before.
Sources: eMarketer; EIAA / Comscore (Europe)
7. 02 Online political debates: a
lack of European digital
public space
8. A growing interest limited to a short period of time (2
months before the elections)
• German citizens definitely more looking for
information than French-speaking and
English-speaking ones
• One key news article seem to drive
attention:" Why should you vote?”
9. Twitter: flavor of the month or new political trend?
A missed weapon
Still, MEPs trail behind their American counterparts. Of
the 535 members of Congress, 116 are already using
Twitter (22%). On this side of the Atlantic, only 27 MEPs
use Twitter: just 3.5% of the 785 members of the
European Parliament.
http://www.euractiv.com/en/eu-elections/twittering-meps-
fail-embrace-internet-craze/article-182511
10. Microblogging is a new way of communicating all over
Europe: 140 signs to leverage word-of-mouth
http://www.tweetelect09.eu/country/Greece
http://www.tweetelect09.eu/
Search word: ‘twitter’ in Poland Source: Google Trends
12. Problem is that this kind of tool was not perfectly
used by politicians: the @ RT effect
A push of information, but
rare conversations that
could improve the
word-of-mouth: a missed
opportunity
13. Facebook: amazing CRM that was just used as a static
promotion tool
“The point is not to have a million people. The point is to be able
to chop up that million-person list into manageable chunks and
organize them.”
-Joe Rospars, Obama’s campaign’s new-media director
14. Few people engaged on main social networks like Facebook on
European elections groups and very few interactions
15. Conclusion: The European debate did not really exist
Conversations and discussions, when they occur, are :
- on spaces such as personal or mainstream blogs, news…
- limited and restricted to a national / local scope
- driven by national parties
- polluted by populists and “affairs”
16. European elections #1: A local focus
• Discussions about European issues seem to be more oriented
around local questions and seem to follow national issues
• English is the communication language, but it is suprising that
the volume is not so much bigger than French
17. Source: BlogPulse
Comparaison between Polish and French blogospheres
On more direct European topics like « Treaty of Lisbon », it seems like
there’s a stronger connection between national contexts
A community of interests but no bridge
18. • Topics are the same in the different countries but they experience different
share of voices, depending on the national context.
• No direct link is made between the issues. They are discussed on a national
scope.
France European level
19. France UK
• The various EP groups are perceived in a very different proportion, in the UK
blogosphere and in the French one. It depends on the local context and on
how national parties are already present. Nonetheless, EGP did an
astonishing job in France, as it changed the political ecosystem in French
social media
• Local parties & politicians are true conversation and attention filters, the
European debate is first a national one
20. European elections #2:
national parties & politicians as true conversation filters
France: UMP, Jean Sarkozy
Czech Republic: crisis at stake
• Political agenda is still mainly driven by national organisations
21. European elections #3:
each EP group has a very specific semantics, and then a territory
ID GU/NGL PSE
Les Verts ADLE UMP
• Because their territories are very different, no true & visible lign of
political opposition emerged
22. European elections #4: populist and « affairs » pollute this
European debate
• Buzz did not focus on rational debates but on emotional disputes
• The traditional media was a true source of buzz (even negative) in social media
Wikio top videos: Cohn-Bendit insulted by Bayrou was at the heart of discussion 2 days before the elections
26. Very few backlings
1http://www.flensburg.julis.de/index.php?id=
3784
2http://twitter.com/JuLi_Man
3http://www.facebook.com/pages/JuLiman/19
4261775595
4http://www.fdp-meinerzhagen.de/
5http://www.julis-potsdam.de/
6http://www.fdp-mannheim.de/
7http://www.fdp-luedenscheid.de/
• MEP Alvaro now occupies the social media, but needs to 8http://www.fdp-
engage more deeply in the conversations bw.de/regional/home.php?kvid=Mannheim
9http://www.liberale.de/webcom/show_article
.php?wc_c=460.....
10http://www.fdp.de/webcom/show_article.p
hp?wc_c=460&wc_i.....
11http://julis.potsdam-
liberal.de/inhalte/grundsatzprogra.....
12http://julis.potsdam-
liberal.de/inhalte/grundsatzprogra.....
27. The difference with politicians 2.0 and active citizen bloggers:
leveraging word-of-mouth thanks to deeper conversation
Benoit Hamon Samuel Authueil
PSE Citizen
Shorter conversation,
so a smaller Deeper conversation,
word-of-mouth so deeper impact
in diverse communities
28. 04 So what can we do?
Best practice and next steps
29. Barack Obama: towards reputation democracy
Obama recognised that the young
influential vote was not reachable
through a TV spot bombardment
Social media raised awareness and
drove engagement:
- Presence in 15 social networks
- 5 million ‘Friends’
- 3 million online donors
Once elected, Obama reduced activity
and received a negative reaction,
demonstrating the need to maintain
relationships with consumers who
have invested time into your brand
The Obama campaign delivered a continuous conversation with potential voters. Social Media
connected with a young audience using social networks, blogging and video sharing applications
30. Europe Ecologie – EuropeanGreens.eu
• A campaign that started last October
• Simple movement focusing on crisis solutions
• A centralization on a single platform (netvibes) of all the
various declarations and ideas
• A mix of tactic buzz (like lipdub) in which the politicians
played themselves the game and embodied the political
thoughts in the same storyline: voting can change
things
• A multichannel approach to leverage word-of-mouth
thanks to diverse interaction opportunities
• More than 1000+ meetings organised thanks to social
media but happening « in real life »
Europe Ecologie as a hub of conversation, moments and
transformation into what seems to be a concrete
political action
31. ALDE Civil Liberties Campaign: offline & online activations
hand in hand
• A civil liberties logo and webpage was designed. Members of the ALDE group were
encouraged to post contents. Concurrently, a civil liberties blog was developed, launched by
campaign leader Alexander Alvaro MEP using Facebook and Twitter to encourage civil
liberties activitists and supporters to share content and ultimately build a European civil
liberties movement.
• Journalists, NGOs and MEPs received an invitation by e-mail alert, intended to be read on
Blackberries and other personal devices, with a warning that the message may be read and
recorded according to current data retention laws if routed via the US.
• Campaign activation items were designed to make the campaign real and relevant to
people’s lives. A powerful short film on freedom of speech and anti-discrimination was
produced, based on the well-known holocaust poem “First they came for.. ” And posted on
YouTube. The poem was also produced in the form of a fridge magnet with topical subjects
added to enable people to make their own modern day versions of the poem.
• The first European Civil Liberties Day was inaugurated on 15 April by ALDE President Graham
Watson in the presence of over 100 members of the ALDE group, other MEPs, journalists and
NGOs.50 influential bloggers on the theme of Civil Liberties were also contacted.
• In total, a selection of 400 journalists and 150 NGOs from all 27 EU Member States were
informed about the campaign and invited to the European Civil Liberties Day. A petition
supporting an annual European Civil Liberties Day was launched on the blog. Over 23,000
contacts on Twitter have been registered, over 550 friends have joined the civil liberties
cause on Facebook and the ALDE civil liberties video against discrimination is provoking
intense interest on YouTube.
32. So what’s next?
• The record low turnout and low conversation level in
European social media does not mean that there’s no
community of interest online
• Blogs and social media were not fully exploited and
leveraged (only European Greens engaged some of them
into the political debate)
• Language is a limit that can not really improve the
European political debate: why not a European platform
centralizing diverse points of views that are happening
online and moderated by citizens in diverse languages?