Heineken is Western Europe’s largest and leading beer brewer. We have market leadership positions in the UK, the Netherlands and Spain and we are the number two player in Belgium, Finland, France, Ireland, Italy, Portugal and Switzerland. Heineken is the largest brewing group in Central Europe , leading in Greece, Austria, Slovakia, Bulgaria and FYR Macedonia. We are the number two player in Poland, Romania, Croatia and Belarus. Heineken is also very successful in Africa and the Middle East . We have owned breweries and have enjoyed substantial market positions in several African countries for more than 50 years. Heineken has built a strong position in the Americas , with exports to the USA, Central America and the Caribbean. Heineken also owns a number of breweries in the Caribbean and Central America and has interests in and licensing agreements with several breweries in Central and South America. In Asia Pacific we operate in a joint venture with Fraser & Neave, Asia Pacific Breweries (APB). It operates breweries in Singapore, Laos, Malaysia, Mongolia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea and Sri Lanka, and as from February 2010 also in Indonesia and New Caledonia. In India, we have a 37.5 per cent stake in United Breweries Limited (UBL) and a 50/50 joint venture in Millenium Alcobev with UBL. UBL is the market leader in India. We also import Heineken into the region. Heineken beer has a strong market position, particularly in Thailand, Vietnam, Australia, New Zealand, Singapore and Taiwan.
Transparency is key to effective engagement in the dialogue. We as a company we need constructive and substantial criticism in order to improve ourselves. Synergy refers to collaboration, the act of working together, teamwork, working jointly