This document summarizes 10 case studies from CPL Business Consultants. The case studies involved advising clients on developing health ingredient platforms, exploiting sidestreams, diversifying from sugar, developing novel cholesterol-reducing products, acquisition analysis, polyphenols as health ingredients, markets for inulin, competitive markets for polyols. In each case, CPL provided strategic recommendations and market analyses to help clients make informed decisions and identify opportunities in health ingredients markets.