Personal Information
Organization / Workplace
Osaka, Japan Japan
Website
www.exigomarketing.com
About
FMCG Management Consultant and Commercial Director with 20 years Asia experience. Expert in insights, marketing strategy, innovation and capability development in the consumer products and lifestyle industries in both highly developed and developing markets. Fluent Japanese and French speaker based in Japan. Author of "Export and Expand: A practical guide to International growth."
Core skills: Consumer and shopper insights, segmentation, brand positioning, innovation, market entry and route to market expansion in Asia. Specialist knowledge of functional foods, OTC, pet care and dairy industries.
Tags
consumer
innovation
category
development
shopper
japan
branding
marketing
cpg
fmcg
channel
export
trade
segmentation
singapore
strategy
europe
international
uk
beverages
nutrition
otc
positioning
foods
legislation
health
beauty
personal care
brand
retail
drug
margins
customer
capability
supply business plan roadmap
needs
negotiation
learning
skill
route to market
value chain
food
household
toiletry
cosmetics
beverage
growth
expansion
global
product
market entry
middle east
halal
demographics
research
convenience
lifestyle
uae
commercialisation
insight
germany
taiwan
availability
creative
advertising
asia
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Presentations
(5)Personal Information
Organization / Workplace
Osaka, Japan Japan
Website
www.exigomarketing.com
About
FMCG Management Consultant and Commercial Director with 20 years Asia experience. Expert in insights, marketing strategy, innovation and capability development in the consumer products and lifestyle industries in both highly developed and developing markets. Fluent Japanese and French speaker based in Japan. Author of "Export and Expand: A practical guide to International growth."
Core skills: Consumer and shopper insights, segmentation, brand positioning, innovation, market entry and route to market expansion in Asia. Specialist knowledge of functional foods, OTC, pet care and dairy industries.
Tags
consumer
innovation
category
development
shopper
japan
branding
marketing
cpg
fmcg
channel
export
trade
segmentation
singapore
strategy
europe
international
uk
beverages
nutrition
otc
positioning
foods
legislation
health
beauty
personal care
brand
retail
drug
margins
customer
capability
supply business plan roadmap
needs
negotiation
learning
skill
route to market
value chain
food
household
toiletry
cosmetics
beverage
growth
expansion
global
product
market entry
middle east
halal
demographics
research
convenience
lifestyle
uae
commercialisation
insight
germany
taiwan
availability
creative
advertising
asia
See more