What's next for the cloud in the UK?
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In a recent survey of over 400 service providers in 17 European countries and the US, we sought to examine the current state of play in the European cloud market and how service providers are addressing the growing demand for cloud. This presentation looks at the survey data from the UK and the EU as a whole, comparing them to provide insight into the similarities and differences in these two markets.
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What's next for the cloud in the UK?
- 1. WHAT’S NEXT FOR THE CLOUD IN THE UK? Survey data: UK v EU market trends November 2013
- 2. CLOUD & HOSTING PROVIDERS SURVEY We surveyed 400+ service providers in the UK and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud? 2
- 3. DATA CENTRE OF CHOICE As in the EU, carrier-neutral data centres are the data centre of choice for UK cloud and hosting providers Second most popular in the UK are selfowned DCs 3 In the EU, the Netherlands scored highest for use of CNDCs with 75%. Spain, on the other hand scored just 8% for preferring CNDCs
- 4. CUSTOMER DEMAND TODAY Demand for traditional hosting exceeds demand for cloud in the UK 4 Demand for Cloud (IaaS) and Applications (SaaS) very low compared to EU averages
- 5. CLOUD REVENUE SHARE 2012 TO 2015 However, the majority expect the cloud wave to hit within the next 3 years 5 54% of UK respondents expect 40-100% of revenues to come from cloud by 2015
- 6. REVENUE IMPACT OF CLOUD 79% of UK respondents are positive about the revenue impact of cloud 6 Of all those surveyed, only the Nordics and Spain were more optimistic than the UK in this respect
- 7. KEY COMPETITORS Service providers in the UK face more overseas competition than the rest of Europe 7 The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements
- 8. STRATEGIES TO LEVERAGE CLOUD The top 3 strategies by UK cloud and hosting service providers 8 Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements
- 9. THANK YOU Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich www.interxion.com