This document analyzes the media landscape and trends in several European countries. It provides an overview of the main media groups in each country, including market shares of public and private television broadcasters. It notes that viewership is consolidating around the top 4 channels in each market. The document also discusses trends like the transition to digital broadcasting, fragmentation of audiences, and the rise of on-demand media consumption on new devices. It predicts that by 2020, media companies will invest more in personalized online content and advertising to adapt to audience fragmentation and competition from other forms of entertainment.